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Intellectual Capital - Research and Thought Leadership

CRTI maintains its relevance and value to business and academia by creating intellectual capital— articles, books and case studies—that inform cutting-edge business practice. CRTI brings real-world insight and domain expertise into specific areas of business practice, including:

  • Scaling AI in the Enterprise
  • Driving innovation in product or service development
  • Optimizing technology applications
  • Fostering sustainable growth
  • Improving business performance
  • Defining value propositions
  • Enhancing customer relationships
  • Creating competitive advantage

Recent Case Studies:

Coming Soon:

  • LEGO: Fostering Brand Love through Customer Communities
  • The AtlasX Pro Dilemma: Launching Without Nova AI
  • Sephora: Technology-Driven Innovation in the Beauty Products Customer Experience

Contact about CRTI


Center for Research in Technology & Innovation
Kellogg Global Hub Room 3178
2211 Campus Drive
Evanston, IL 60208-2001