Start of Main Content
Research & Thought Leadership
Intellectual Capital - Research and Thought Leadership
CRTI maintains its relevance and value to business and academia by creating intellectual capital— articles, books and case studies—that inform cutting-edge business practice. CRTI brings real-world insight and domain expertise into specific areas of business practice, including:
- Scaling AI in the Enterprise
- Driving innovation in product or service development
- Optimizing technology applications
- Fostering sustainable growth
- Improving business performance
- Defining value propositions
- Enhancing customer relationships
- Creating competitive advantage
Recent Case Studies:
- UberClean: Creating an “Uber” for Laundry
- Open AI: Creating the Product Roadmap for ChatGPT
- Nike: Tiptoeing into the Metaverse
Coming Soon:
- LEGO: Fostering Brand Love through Customer Communities
- The AtlasX Pro Dilemma: Launching Without Nova AI
- Sephora: Technology-Driven Innovation in the Beauty Products Customer Experience