Research & Thought Leadership

Intellectual Capital - Research and Thought Leadership

CRTI maintains its relevance and value to business and academia by creating intellectual capital— articles, books and case studies—that inform cutting-edge business practice. CRTI brings real-world insight and domain expertise into specific areas of business practice, including:

• Scaling AI in the Enterprise
• Driving innovation in product or service development
• Optimizing technology applications
• Fostering sustainable growth
• Improving business performance
• Defining value propositions
• Enhancing customer relationships
• Creating competitive advantage

Recent Case Studies:

• UberClean: Creating an “Uber” for Laundry
• Open AI: Creating the Product Roadmap for ChatGPT
• Nike: Tiptoeing into the Metaverse

Coming Soon:

• LEGO: Fostering Brand Love through Customer Communities
• The AtlasX Pro Dilemma: Launching Without Nova AI
• Sephora: Technology-Driven Innovation in the Beauty Products Customer Experience