Nick is a senior fellow and adjunct professor with the Markets and Customers Initiative.
In December 2017, Nick retired from General Electric with 33 years of service. In his most recent role, he was the chief marketing officer of GE Healthcare Digital, a $1.8B global software and services business.
Nick has been in the healthcare industry since 2002 and has held a variety of marketing leadership roles in GE Healthcare, including chief marketing officer, U.S. and Canada, an $8B sales region for GE Healthcare, where he was responsible for marketing for all GE Healthcare products and services. He led multiple segmentation projects, resulting in a new sales coverage model and revised branding approach. He also established GE Healthcare’s Strategic Alliances and Partnerships organization.
Nick returned to GE in 2002 after a two-year experience at a startup company that offered software as a service purchasing solution for manufacturers in plastics industry.
Prior to coming to GE Healthcare, Nick was in finance, sales, global marketing and product management leadership roles in GE Advanced Materials.
He is a graduate of GE’s Financial Management Program and completed multiple executive management courses. Nick received a BA in Economics and Mathematics from Boston University, Magna Cum Laude with Distinction.
Nick was an active member of GE Alliance Programs as the executive sponsor and ally for the LGBTA organization in Chicago.
For executives navigating an ever-changing marketing landscape, this program gives participants practical knowledge of marketing management tools and how to implement them into a successful strategy across multi-level teams.
If your business is B2B, here is a rare opportunity to learn from the experts how to deepen your understanding of marketing dynamics and drive profitable growth in the new B2B environment.
