Winning Strategies: Your Stakeholder & Competitor Landscape

Creating and Sustaining a Competitive Advantage

Strategy and sustainability are key to any organization's success. In this highly interactive program, senior leaders of nonprofit organizations — CEOs, top administrators and board chairs — can expand their perspective on the markets in which they operate and learn how to secure their organization’s long-term impact through enhanced competitive positioning.

Guided by expert faculty, you’ll construct a map of the competitive landscape to help identify the strategic risks associated with achieving your mission and the opportunities of working with and learning from your competitors. You’ll leave with a clear understanding of what distinguishes your organization from others in the field, your competitive advantage, how the competition impact your strategy, and the communication strategies needed for gaining the engagement and support required to enact change.

Center for Nonprofit Management

Strengthen your organization’s competitive advantage


Who Should Attend

  • CEOs, Executive Directors, and Key Board Leaders of nonprofit and non- governmental organizations
  • Managers and Department Chairs
  • Consultants and Nonprofit Advisors

Key Benefits

  • Understand how well developed, smart strategic decisions can improve your sustainability
  • Identify and build sustainable competitive advantage
  • Identify and assess your organization’s competitors to determine potential opportunities, risks, and allies
  • Design a leadership communication process that facilitates organizational changes
  • Learn how to balance/rebalance for sustainability

Program Content

Understanding Strategic Contexts

  • Defining strategy and why/how organizations of various sizes need strategies
  • Understand your organization’s objectives and economic environment
  • Assess the organization’s assets, capabilities and constraints

Competitive Advantage and Its Implications

  • Understand the sources of competitive advantage
  • Determine your competitive advantage
  • Apply tools to strategic/long-range planning
  • Prepare a competitive assessment for your organization

Communicating for Change

As leaders we are faced with constant pressure to improve, innovate, and adapt – in short, to lead change. Yet change efforts in organizations frequently fail. While often we can identify the right strategy and craft a solid plan, we struggle to bring the organization along. In this session we’ll focus on the critical role leadership communication plays in the change process and identify communication strategies for getting the engagement and support needed to enact change.


Participants utilize the frameworks provided to assess the competitive strategy of their own organization. Materials may be used to tee up further discussion with their team.

The Art & Science of Collaboration

Participants engage in systems-level, collective impact thinking about the social problems their organizations hope to remedy. Applying this thinking, the organizational leaders are encouraged to identify potential partners, develop their own collaboration capacity, and engage in processes that lead to collaboration success. The four collaboration goals that lead collaborations and coalitions to make systemic change are introduced.


Naini Serohi - Academic Director; Program Administrator Senior, Center for Nonprofit Management, Kellogg School of Management

Edward (Ned) Smith - Associate Professor of Management and Organizations, Kellogg School of Management; Associate Professor (by courtesy) of Sociology at Northwestern University; Faculty Affiliate, Northwestern Institute for Complexity (NICO)

Fees & Accommodations


Nonprofit Management Programs are held at Northwestern University's Chicago Campus.

Wieboldt Hall
340 East Superior Street
Chicago, IL 60611

Chicago Campus Parking Map - Please Note: the Huron Superior Parking A lot and the Erie Ontario Parking C & D lots are available to the public and should be used when attending programs at Wieboldt Hall.

Application Deadline

The deadline for registration is 10:00 am one business day prior to the program start date.

Scholarship Assistance

Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations. All applications are initially submitted at the full list price. Each is reviewed by our registrar and any scholarships granted will be reflected in the amount applied to your invoice or charged to your credit card.


Participants are responsible for booking their hotel accommodations during their stay in Chicago.

Download Nearby Hotels List

Cancellation Policy:

Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.

When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed three rollovers, after the third rollover, participants forfeit the money paid to the Center for Nonprofit Management.

*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.

Learn More

Please email or call us if you would like additional information about Nonprofit Programs

Upcoming Sessions

April 16-17, 2018

Start: April 16 at 8:30 AM

End: April 17 at 5:00 PM

LOCATION: Chicago campus


* Prices will increase January 8, 2018.

Learn More & Apply Today!

Scholarships Available

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208