Strategy and sustainability are key to any organization's success. In this highly interactive program, senior leaders of nonprofit organizations — CEOs, top administrators and board chairs —can expand their perspective on the markets in which they operate and learn how to secure their organization’s long-term impact through enhanced competitive positioning.
Guided by expert faculty, you’ll construct a map of the competitive landscape to help identify the strategic risks associated with achieving their mission and the opportunities of working with and learning from their competitors. You’ll leave with a clear understanding of what distinguishes your organization from others in the field, your competitive advantage, how the competition impact your strategy, and the communication strategies needed for gaining the engagement and support required to enact change.
Strengthen your organization’s competitive advantage
Understanding Strategic Contexts
Competitive Advantage and Its Implications
Case Study: An Example
MidTown Educational Foundation 2015 shows how competitive market analysis supports integrates builds off strategic plan.
Communicating for Change
As leaders we are faced with constant pressure to improve, innovate, and adapt – in short, to lead change. Yet change efforts in organizations frequently fail. While often we can identify the right strategy and craft a solid plan, we struggle to bring the organization along. In this session we’ll focus on the critical role leadership communication plays in the change process and identify communication strategies for getting the engagement and support needed to enact change.
Participants utilize the frameworks provided to assess the competitive strategy of their own organization. Materials may be used to tee up further discussion with their team.
The Art & Science of Collaboration
Participants engage in systems-level, collective impact thinking about the social problems their organizations hope to remedy. Applying this thinking, the organizational leaders are encouraged to identify potential partners, develop their own collaboration capacity, and engage in processes that lead to collaboration success. The four collaboration goals that lead collaborations and coalitions to make systemic change are introduced.
Naini Serohi - Academic Director; Program Administrator Senior, Center for Nonprofit Management, Kellogg School of Management
Shana Carroll - Clinical Assistant Professor of Management Communication; Senior Advisor, Office of the Dean
Michael Mazzeo - Associate Professor of Strategy
Michelle Shumate - Associate Professor, Communication Studies; Associate Faculty, Institute for Policy Research; Director of Graduate Studies, Master’s in Communication Studies; Founding Director, Network for Nonprofit and Social Impact
Nonprofit Management Programs are held at Northwestern University's Chicago Campus.
Kellogg Conference Center
340 East Superior Street
Chicago, IL 60611
Chicago Campus Parking Map - Please Note: the Huron Superior Parking A lot and the Erie Ontario Parking C & D lots are available to the public and should be used when attending programs at Wieboldt Hall.
The deadline for registration is 10:00 am one business day prior to the program start date.
Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations.
Participants are responsible for booking their hotel accommodations during their stay in Chicago.
Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.
When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed three rollovers, after the third rollover, participants forfeit the money paid to the Center for Nonprofit Management.
*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.
Please email or call us if you would like a personal consultation for Nonprofit Programs