Kellogg believes that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders. Our executive education participants lead organizations that create new markets and deliver superior customer experiences to produce sustainable growth.
Our executive education offerings are designed to meet the needs of participants as they move through their careers. Course offerings at middle-management levels focus on the functional skills of marketing, while offerings for more senior managers focus on leading modern marketing organizations. The executive education marketing curriculum incorporates a high level of practice-based content in recognition of the rapid evolution of the field of marketing.
Kellogg’s executive education sales and marketing programs combine the latest thinking with hands-on experience to inspire and elevate performance along every dimension of marketing impact, from innovation and product development to effective channel design and management and creating a sales strategy focused on growing revenues and profits.
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For executives navigating an ever-changing marketing landscape, this program gives participants practical knowledge of marketing management tools and how to implement them into a successful strategy.
If your business is B2B, here is a rare opportunity to learn from the experts how to boost your marketing strategy and analytics skills, deepen your understanding of marketing dynamics and build a customer value model unique to your marketplace.
Harness the power of customer insight to drive winning strategies and hard-wire the voice of the customer throughout your organization. This interactive program will equip you with the right blend of qualitative and quantitative tools to gain and sustain competitive advantage.
Emphasizing action, this program teaches a market-tested framework that has delivered sustained double-digit growth in revenues and margins for major global brands. You’ll leave with a business growth strategy and actionable agenda for driving growth within your organization.
For senior leaders who have responsibility for distribution strategy and channel management in virtually any business model, this rigorous, one-of-a-kind learning experience delivers a practical approach to the challenges of creating highly effective go-to-market growth strategies.
For senior sales leadership, this program focuses on how to lead profitable growth by developing a comprehensive sales strategy incorporating segmentation, value propositions, channel mix, sales force structures and customer engagement processes.
This sequential combination of two programs — Customer Insight Tools: Turning Insight into Effective Marketing Strategies and Strategic Data-Driven Marketing — provides strategic insights and a comprehensive toolkit of best practices for data-driven marketing. When taken together, these programs are offered at a discounted fee.
Learn from the people who wrote the book on branding how to build and strengthen the power of your brand. Kellogg’s latest thinking combined with hands-on experience will equip you to boost customer loyalty, heighten competitive advantage and increase profitability.
Learn how to win in today’s hypercompetitive marketplace by gaining and translating insights about consumers’ goals, beliefs and behaviors into an effective marketing strategy. Go home equipped to segment, reach and convert customers more effectively.
Sophisticated subject matter in an easy-to-understand, accessible format equips executives with the working knowledge needed to seize opportunities that business analytics presents, develop a big data strategy and put data analytics to practical use.
In a business world where data analytics seems to be the answer to every question, marketing executives need to understand how to apply these tools strategically. In this program, participants will learn the most important marketing data analytics methods available and how to use them effectively.
Put your sales force on the fast track to high-impact performance. Explore market-proven sales force management principles and how to apply them in practice through invigorating classroom discussion, peer interaction and world-class coaching from seasoned sales and marketing experts.
Whether B2C or B2B, marketers all face a number of challenges: how to make a tangible link between marketing and revenue, justify your investments and demonstrate results. Kellogg’s holistic approach to creating a customized data-driven marketing strategy delivers all that and more.
Challenge your thinking about marketing communications and open up to change as you explore the power of integrated marketing from its fundamental “roots” to the most current thinking about media and customer engagement. A perfect blend of theory and practice, strategy and tactics.
The digital revolution is empowering customers, fueling disruptive innovation and globalization of markets. In the wake of these challenges, firms that are customer-centric thrive. Learn how leaders successfully infuse a customer-centric perspective throughout an organization, generate value, build brands with meaning, and offer exceptional customer experiences to win in the digital age.