The advent of digital technology has transformed the marketing industry. As a result, executives are being challenged by the C-suite to stay cutting-edge while simultaneously managing up-and-coming talent grounded in the digital world. This program equips seasoned leaders like you with the tools to gain a deeper understanding of how to implement new platforms and effectively plan an advanced marketing strategy that integrates new and tried tactics.
Led by Kellogg faculty and experienced practitioners that inform the top trends in marketing theory, you will explore how to develop value propositions that adapt to new technological trends, enhance your understanding of emerging opportunities to grow your capabilities and translate high-level aspirations into tangible initiatives you can lead successfully.
Derek Rucker / Academic Director
This program is structured around critical challenges facing marketers today:
Changing Business Models and Tools
New Approaches to Customer Insight
The Digital Transformation
Leading the Integration of Digital and Traditional Marketing
“The curriculum is designed to put you at the leading edge of a rapidly evolving marketing environment. Carefully selected faculty, lectures, cases, and informal conversations prepare participants to lead new marketing initiatives and deliver results.”
Derek Rucker, Academic Director
Please email or call us if you would like a personal consultation
December 4-8, 2017
Start: December 4 at 8:30 AM
End: December 8 at 12:00 PM
Fee includes lodging and most meals