Measuring Your Mission: Quantifying Social Outcomes

The Role of Impact Measurement

A new level of analytical rigor must be applied to questions related to achieving better outcomes. It is also time to adopt a radically different decision-making approach when allocating resources to programming, operations, fundraising and human capital.

In this program, you will explore ways of evaluating your organizational portfolio and increasing credibility for the organizational mission. You will leave equipped and empowered to effectively measure and critically evaluate the social contributions your organization is making.

Center for Nonprofit Management


Who Should Attend

  • Senior leaders of nonprofit organizations
  • Senior public sector leaders, government leaders, educational institution leaders, leaders of faith-based organizations, for-profit social impact and NGO leaders
  • Career switchers or for-profit leaders who intend to join a nonprofit team or board

Key Benefits

  • Recognize how to ask better questions about outcomes
  • Characterize what you will measure and decide how will you measure it
  • Illustrate and identify the impact your organization creates for your stakeholders
  • Prioritize tools for improving impact measurement

Program Content

Evidence-Based Impact

  • How can you demonstrate your organization’s impact without relying solely on compelling stories? Donors and institutional funders are increasingly asking for quantitative evidence of impact.
    • Discover how to turn data into evidence
    • Practice hands-on with a case study
    • Explore how to generate evidence regarding the organization’s impact

Mission Measurement Frameworks

  • How can you begin to implement concepts of impact measurement in your organizations?
    • Discuss the types of evidence-based data analysis needed to demonstrate that the organization is effective
    • Engage in a hands-on exercise creating a sample evaluation plan


Naini Serohi - Academic Director; Program Administrator Senior, Center for Nonprofit Management, Kellogg School of Management

Andrew Means - Head: Beyond Uptake; Co-Founder: Impact Lab

Jason Saul - Founder & CEO: Mission Measurement; Board of Directors: Net Impact

Fees & Accommodations


Nonprofit Management Programs are held at Northwestern University's Chicago Campus.

Wieboldt Hall
340 East Superior Street
Chicago, IL 60611

Chicago Campus Parking Map - Please Note: the Huron Superior Parking A lot and the Erie Ontario Parking C & D lots are available to the public and should be used when attending programs at Wieboldt Hall.

Application Deadline

The deadline for registration is 10:00 am one business day prior to the program start date.

Scholarship Assistance

Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations. All applications are initially submitted at the full list price. Each is reviewed by our registrar and any scholarships granted will be reflected in the amount applied to your invoice or charged to your credit card.


Participants are responsible for booking their hotel accommodations during their stay in Chicago.

Download Recommended Hotel List

Cancellation Policy:

Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.

When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed three rollovers, after the third rollover, participants forfeit the money paid to the Center for Nonprofit Management.

*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.

Personal Consultation

Please email or call us if you would like a personal consultation for Nonprofit Programs

Upcoming Sessions

November 9-10, 2017

Start: November 9 at 8:30 AM

End: November 10 at 5:00 PM

LOCATION: Chicago campus


Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208