Funders and donors are growing savvier and more sophisticated in the way they make giving choices. Hence, the need for nonprofit organizations to understand the changing ‘donor market’ and engage their stakeholders in meaningful ways has become more imperative than ever. It is crucial to revisit organizational fundraising strategy, learn new engagement techniques and create compelling messages to ensure that the organization is on the right track for continued growth.
In this live virtual program, you will learn from faculty and practitioner experts on topics related to strategies for growing fundraising capacity, fundraising cultures and infrastructures required for achieving fundraising goals and simply why people give. This program will also include marketing and branding strategies that attract and engage key stakeholders for a mutually sustainable relationship.
Grow your fundraising and marketing efforts to create an innovative strategy
Essentials of Fundraising
In today's competitive environment, more nonprofits are competing for fewer dollars.
Must Haves and the Please Don'ts of Creating a Successful Development Strategy
This session will look at the opportunities, complexities, and necessary learnings of building development strategies in the new normal / post COVID-19 fundraising world. Participants should walk away with the following learnings:
Marketing Essentials for Nonprofits
Creative Brief Writing
Communicating Brand Value: The ADPLAN Framework
Narrative Design: Toolkit for Brand Story
Kristian Alomá - Founder & CEO, Threadline
Liz Livingston Howard - Clinical Professor of Management; Executive Director of Nonprofit Executive Education
Kevin McTigue - Clinical Associate Professor of Marketing
Derek D. Rucker - Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing; Professor of Marketing; Co-chair of Faculty Research
Elizabeth Schwan-Rosenwald - Chief Program Officer, Common Impact
This program is delivered in a live virtual format via the Zoom platform. Please visit our live virtual programs page for more information.
The deadline for registration is 10:00 am one business day prior to the program start date.
Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations. All applications are initially submitted at the full list price. Each is reviewed by our registrar and any scholarships granted will be reflected in the amount applied to your invoice or charged to your credit card.
Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.
When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed three rollovers, after the third rollover, participants forfeit the money paid to the Center for Nonprofit Management.
*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.
THIS PROGRAM IS APPROVED BY THE CFRE TO AWARD CONTINUING EDUCATION CREDITS
Full participation in this Kellogg Nonprofit Executive Education program entitles you to 21 points in Category 1.B—Education of the CFRE International application for initial certification and/or recertification.
Note: Participants who wish to apply for continuing education points on their CFRE application for initial certification and/or recertification will be able to access a tracking form on the course site, once they register for the program.
Please email or call us if you would like additional information about Nonprofit Programs