Funders and donors are growing savvier and more sophisticated in the way they make giving choices. Hence, the need for nonprofit organizations to understand the changing ‘donor market’ and their stakeholders has become more imperative than ever. It is also crucial to continuously go back to the basics and revisit organizational fundraising strategy and culture to ensure that the organization is on the right track for continued growth.
In this program, you will learn from faculty and practitioner experts on topics related to strategies for growing fundraising capacity, fundraising cultures and infrastructures required for achieving fundraising goals and simply why people give. This program will also bring in a funder’s perspective to have a healthy discussion on what techniques work to attract funders for a mutually sustainable relationship.
Grow your fundraising and marketing efforts to create an innovative strategy
THIS PROGRAM IS APPROVED BY THE CFRE TO AWARD CONTINUING EDUCATION CREDITS
Full participation in this Kellogg Nonprofit Executive Education program entitles you to 21 points in Category 1.B—Education of the CFRE International application for initial certification and/or recertification.
Note: Participants who wish to apply for continuing education points on their CFRE application for initial certification and/or recertification will be able to access a tracking form on the course site, once they register for the program.
Understanding Donors/Motivation for Giving
Understanding the reasons why people give is key to understanding how to engage them through various fundraising channels.
Leveraging the Full Team for Fundraising Success
This session will offer insights and actionable strategies for how to utilize both internal and external resources to ensure fundraising success. Participants will learn how to:
Marketing Essentials for Nonprofits
Digital Marketing for Fundraising Success: Email & Social Media
Campaign Plan Essentials
Essentials of Fundraising
In today's competitive environment, more nonprofits are competing for fewer dollars.
Kristian Alomá - Founder & CEO, Threadline
Caleb Gardner - Founding Partner, 18 Coffees
Megan Kashner - Clinical Assistant Professor & Director of Social Impact, Kellogg Public-Private Interface; Founder and CEO, Benevolent
David Lively - Associate Vice President and Campaign Manager, ‘We Will. The Campaign for Northwestern’
Liz Livingston Howard - Clinical Professor of Management; Director of Nonprofit Executive Education
Lindsay Marciniak - Senior VP, CCS Fundraising, Chicago
Kevin McTigue - Clinical Associate Professor of Marketing
Nonprofit Management Programs are held at Northwestern University's Chicago Campus.
340 East Superior Street
Chicago, IL 60611
Chicago Campus Parking Map - Please Note: the Huron Superior Parking A lot and the Erie Ontario Parking C & D lots are available to the public and should be used when attending programs at Wieboldt Hall.
The deadline for registration is 10:00 am one business day prior to the program start date.Scholarship Assistance
Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations. All applications are initially submitted at the full list price. Each is reviewed by our registrar and any scholarships granted will be reflected in the amount applied to your invoice or charged to your credit card.
Hospitality during the Program
We strive to provide healthy meal choices for our participants for breakfast, lunch and breaks. We typically provide a range of choices, including some vegetarian-friendly and gluten-avoidant selections. We cannot meet all dietary preferences, but we will do our best to accommodate health restrictions, religious restrictions and food allergies.
Participants are responsible for booking their hotel accommodations during their stay in Chicago.
Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.
When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed three rollovers, after the third rollover, participants forfeit the money paid to the Center for Nonprofit Management.
*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.
Please email or call us if you would like additional information about Nonprofit Programs
September 23-25, 2019
Start: September 23 at 8:30 AM
End: September 25 at 5:00 PM
LOCATION: Chicago campus