The Strategy of Leadership

Unleashing the power of influence

The new rules of power and influence rely less on traditional command-and-control models and more on knowing the essential insights, frameworks, and tools needed to leverage your influence and drive outcomes. This program uniquely combines cutting-edge science with compelling interactive learning to equip you with the techniques and frameworks you need to work with and through others to drive organizational success.

Guided by our expert faculty in simulations, experiential activities and case studies, you’ll explore new and critical concepts such as social capital, networking, crowdsourcing, big data, data visualization, disruptive innovation, viral marketing, the science of persuasion, visual communication, reputation management, and more. You’ll also learn about recent discoveries in social networks that will enable you to enrich your social capital and unleash the power of influence as a leader.

This program will be offered in a live virtual format through spring 2021. Our live virtual programs are built to deliver a rich experience that’s comparable to our in-person programs. You will have the opportunity to engage with our faculty and your peers in live discussions and lecture sessions. You will come away with the tools to navigate and succeed in the new business landscape.

Information Session

Learn more about The Strategy of Leadership with this half-hour long information session.


Who Should Attend

  • Senior and general management executives, especially those whose responsibilities reach across internal and external organizational boundaries
  • Leaders charged with client development, growing the business and executing innovative initiatives
  • Senior Federal Government managers seeking new perspectives to improve their abilities to influence in large, complex organizations

Key Benefits

  • Maximize your social capital as a leader, developing your face-to-face and virtual networks
  • Build your network efficiently, segmenting your targets and tailoring tactics
  • Lead change virally, inducing desirable social “epidemics” in your organization
  • Democratize and open up innovation
  • Tap into the wisdom of big data for decision making
  • Make your case visually and persuasively using new, powerful and simple visual tools
  • Manage collaboration to turn complexity into ingenuity

Program Content

Leading in Today’s Dynamic World

  • Explore the cutting-edge science of leadership
  • Gain relevant, practical tools to lead teams
  • Expand leadership networks and enhance social capital

Leadership That Promotes Action

  • Learn to assimilate diverse pieces of incomplete information
  • Convince others of the merits of your ideas using the latest insights from neuroscience and visual design
  • Create a better network that heightens access to valuable insights and resources
  • Build the necessary and critical skill set to compel buy-in and commitment from others
  • Collaborative decision making

Propel Results With Relevant Leadership

  • Assemble diverse resources and perspectives to drive novel solutions
  • Use tipping points to maximize the adoption of your ideas and products by your colleagues and clients
  • Tap crowds and virality to generate more informed hypotheses, quicken the pace of innovation and produce ingenious solutions


Brian Uzzi - Academic Director; Richard L. Thomas Professor of Leadership and Organizational Change Co-Director, Northwestern Institute on Complex Systems (NICO)

Steven Franconeri - Professor of Psychology, Weinberg College of Arts and Sciences; Director, Northwestern Cognitive Science Program; Professor of Leadership, Kellogg School of Management (Courtesy)

Loran Nordgren - Professor of Management & Organizations

Adam Pah - Clinical Assistant Professor of Management & Organizations; Associate Director, Research Assistant Professor, Northwestern Institute on Complex Systems (NICO)

Edward (Ned) Smith - Associate Professor of Management and Organizations, Kellogg School of Management; Associate Professor (by courtesy) of Sociology at Northwestern University; Faculty Affiliate, Northwestern Institute for Complexity (NICO)

CPE Credits

Continuing Education Credit
This program is registered with the National Association of State Boards of Accountancy and is recommended for 23.0 CPE credits.

Continuing Professional Education Information
The Kellogg School of Management, Northwestern University is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

All Kellogg programs that qualify for CPE credits do not have pre-requisites. Advanced readings and case preparation is required. A packet of course materials is emailed to all participants before the program begins.

All Kellogg programs are group-live or internet-based. Program level: Advanced. For more information regarding administrative policies such as complaints and refunds, please contact our office at 847-467-6018.

What Participants Say

“I had an opportunity to go to [any top-tier executive program]. I picked Kellogg because of the talented people who teach their programs. The biggest difference between this program and any other management program is the [teaching on] persuasion: how to persuade people and change things. I have never seen anything that even came close to what I've experienced here. I have nothing but accolades for this course and I would recommend it for anybody. “
Senior Executive Flight Standards Service, Federal Aviation Administration

“This is [my] first time [in] a Kellogg program, and I left feeling very satisfied and inspired. As someone in marketing, being able to influence consumers is key. This program took those same principles and applied them to my personal brand; breaking down how I can influence stakeholders to buy into my ideas and projects. The caliber of professors and classmates was top notch. I would go back again in a heartbeat.”
SVP Marketing and Creative, Scripps Networks Interactive

“This is one of the best programs that I ever attended because of how [applicable] the concepts were to my leadership role within the organization. It is amazing to see how powerful [my] strategic network can be and how [I] can use it to better persuade and influence people around [me].”
Distribution Vice President, SABMiller El Salvador

Brian Uzzi / Academic Director

Personal Consultation

Please contact us to schedule an advising session

2020 Session

November 9-17, 2020

Start: November 9 at 8:00 AM

End: November 17 at 12:00 PM

Live Virtual Program

Download the Topic Overview


2021 Sessions

May 3-11, 2021

Start: May 3 at 8:00 AM

End: May 11 at 12:00 PM

Live Virtual Program

Download the Topic Overview


November 8-10, 2021

Start: November 8 at 8:30 AM

End: November 10 at 4:45 PM

Evanston campus


Fee includes lodging and most meals

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208