The Strategy of Leadership

• Senior and general management executives, especially those whose responsibilities reach across internal and external organizational boundaries
• Leaders charged with client development, growing the business and executing innovative initiatives
• Senior Federal Government managers seeking new perspectives to improve their abilities to influence in large, complex organizations

• Past Participant Profile

• Maximize your social capital as a leader, developing your face-to-face and virtual networks
• Build your network efficiently, segmenting your targets and tailoring tactics
• Lead change virally, inducing desirable social “epidemics” in your organization
• Democratize and open up innovation
• Tap into the wisdom of big data for decision making
• Make your case visually and persuasively using new, powerful and simple visual tools
• Manage collaboration to turn complexity into ingenuity

Leading in Today’s Dynamic World

• Explore the cutting-edge science of leadership
• Gain relevant, practical tools to lead teams
• Expand leadership networks and enhance social capital

Leadership That Promotes Action

• Learn to assimilate diverse pieces of incomplete information
• Convince others of the merits of your ideas using the latest insights from neuroscience and visual design
• Create a better network that heightens access to valuable insights and resources
• Build the necessary and critical skill set to compel buy-in and commitment from others
• Collaborative decision making

Propel Results With Relevant Leadership

• Assemble diverse resources and perspectives to drive novel solutions
• Use tipping points to maximize the adoption of your ideas and products by your colleagues and clients
• Tap crowds and virality to generate more informed hypotheses, quicken the pace of innovation and produce ingenious solutions

Brian Uzzi - Academic Director; Richard L. Thomas Professor of Leadership and Organizational Change Co-Director, Northwestern Institute on Complex Systems (NICO)

Steven Franconeri - Professor of Psychology, Weinberg College of Arts and Sciences; Director, Northwestern Cognitive Science Program; Professor of Leadership, Kellogg School of Management (Courtesy)

Loran Nordgren - Associate Professor of Management & Organizations

Adam Pah - Clinical Assistant Professor of Management & Organizations; Associate Director, Research Assistant Professor, Northwestern Institute on Complex Systems (NICO)

Edward (Ned) Smith - Associate Professor of Management and Organizations, Kellogg School of Management; Associate Professor (by courtesy) of Sociology at Northwestern University; Faculty Affiliate, Northwestern Institute for Complexity (NICO)

“I had an opportunity to go to [any top-tier executive program]. I picked Kellogg because of the talented people who teach their programs. The biggest difference between this program and any other management program is the [teaching on] persuasion: how to persuade people and change things. I have never seen anything that even came close to what I've experienced here. I have nothing but accolades for this course and I would recommend it for anybody. “
Senior Executive Flight Standards Service, Federal Aviation Administration

“This is [my] first time [in] a Kellogg program, and I left feeling very satisfied and inspired. As someone in marketing, being able to influence consumers is key. This program took those same principles and applied them to my personal brand; breaking down how I can influence stakeholders to buy into my ideas and projects. The caliber of professors and classmates was top notch. I would go back again in a heartbeat.”
SVP Marketing and Creative, Scripps Networks Interactive

“This is one of the best programs that I ever attended because of how [applicable] the concepts were to my leadership role within the organization. It is amazing to see how powerful [my] strategic network can be and how [I] can use it to better persuade and influence people around [me].”
Distribution Vice President, SABMiller El Salvador