Competitive Strategy

Creating and sustaining competitive advantage

Competitive advantage is not only difficult to achieve — it’s a challenge to maintain, especially in times of uncertainty and change. In a highly collaborative learning environment, you’ll learn how to leverage top Kellogg faculty members' latest thinking on how to remain competitive in challenging markets. You’ll gain practical insights from in-depth examination of the experiences of other leading companies and why certain strategies fail and others succeed.

As you work with fellow, likeminded participants, you’ll explore how best to apply those insights to build a solid foundation for your own profitability and growth. You’ll sharpen your analytic skills, learn how to capitalize on growth opportunities and avoid strategic mistakes. You’ll leave with a clear articulation of your organization’s competitive advantages and a powerful, long-term action plan for making the most of your competitive strengths.

This program is offered in a live virtual format. Our live virtual programs are built to deliver a rich experience that’s comparable to our in-person programs. You will have the opportunity to engage with our faculty and your peers in live discussions and lecture sessions. You will come away with the tools to navigate and succeed in the new business landscape.

Information Session

Learn more about Competitive Strategy with this half-hour long information session.


Who Should Attend

  • Mid-level to senior executives responsible for strategic planning, general management and acquisitions
  • Managers of marketing, operations and other functional areas who aspire to take on strategy-focused responsibilities
  • Cross-functional teams engaging in their strategic planning process

Download Past Participant Profile

Key Benefits

  • Develop and sharpen your analytic strategy skills
  • Examine theories and frameworks for identifying and exploiting profitable opportunities
  • Learn how to avoid strategic mistakes
  • Gain valuable insight from the successes and failures of respected firms and the issues they face looking forward

Program Content

Fundamentals of Competitive Strategy

  • Learn analytical frameworks for strategy formulation
  • Understand the economics of value creation and capture

External Environment Analysis

  • Explore the market forces underlying industry profitability and firm performance
  • Learn modern game-theory approaches for competing effectively with a small number of rivals
  • Understand industry evolution and optimal responses to growth opportunities and shakeouts
  • Identify winner-takes-all markets – a different battle

Internal Profitability Analysis

  • Articulate and evaluate competitive advantage
  • Assess the long-term sustainability of competitive advantage
  • Develop resources and effective capabilities for strategic investments
  • Capitalize on growth opportunities through strategic positioning and fit


Thomas N. Hubbard - Academic Director; Elinor and H. Wendell Hobbs Professor of Management; Professor of Strategy; Faculty Director of Insight

Meghan Busse - Associate Professor of Strategy

Craig Garthwaite - Associate Professor of Strategy; Herman Smith Research Professor in Hospital and Health Services Management; Director of Healthcare at Kellogg

Michael Mazzeo - Professor of Strategy

Herman Smith - Research Professor in Hospital and Health; Services Management; Director of Health; Enterprise Management Program (HEMA)

What Participants Say

“Simply an outstanding and stimulating course [that] provide[s] an insightful (economics-driven) manner of assessing and defining competitive strategies.”
COO, Software Segment, Bloomberg BNA, Washington DC Metro Area

“The program illustrated succinct, incremental methods and frameworks that will significantly help my strategy role.”
Principal, Business Strategy, Adobe Systems Incorporated

“The highly relevant cases allowed me to develop insight that I could immediately apply to my role within my company.”
Vice President, Global Academic Relations, Elsevier


VIDEO: Build a solid foundation for growth

Personal Consultation

Please contact us to schedule an advising session

2022 Sessions

May 2-12, 2022

Start: May 2 at 8:30 AM

End: May 12 at 12:00 PM

Format: Live Virtual Program

Download the Topic Overview


October 16-20, 2022

Start: October 16 at 1:30 PM

End: October 20 at 12:00 PM

Format: In-Person on Evanston campus

Download the Topic Overview

Click here for Executive Education's COVID-19 health and safety protocols


Fee includes lodging and most meals

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208