News & Events

There Are Psychological Reasons Parents Are So Obsessed With Target


3/30/2018 - Article discusses the psychological reasoning behind parent obsessions with Target, quoting Professor Jennifer Cutler, who said that Target offers a sense of “whimsical escapism” that particularly appeals to parents. Professor Rima Touré-Tillery is also quoted, saying the inviting appearance of Target relates to the brand’s colors: red and white.