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A smiling speaker holds a phone while presenting at the Northwestern Kellogg Brand Measurement Conference, with a welcome sign and other panelists visible in the background.
The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg showed that the will to build it is already here 
6 minute read
A row of Char Crust dry-rub seasoning boxes is displayed on a table in front of a grill. Each box features bold, colorful artwork and flavors including Original Hickory Grilled, All American Barbecue, Roasted Garlic Peppercorn, and Hickory & Molasses.
With a little seasoning and a lot of strategy, Lis Settimi ’98 MBA is building something bold for cult-favorite spice blend Char Crust. 
6 minute read
Kellogg student Angie Mercurio sits at a workbench in a lab, smiling as she tests a circuit board connected to her laptop. A video tutorial featuring the same woman plays on a nearby screen, and electronic tools and components are spread across the desk.
Student entrepreneur Angie Mercurio and nLab are encouraging learners to dive into electrical engineering with their pocket-size electronics lab.  
8 minute read