Rima Toure-Tillery
Rima Touré-Tillery

MARKETING
Donald P. Jacobs Scholar
Assistant Professor of Marketing

Print Overview

Rima Touré-Tillery joined the marketing faculty at the Kellogg School of Management in 2013 as a Donald P. Jacobs Scholar. Professor Touré-Tillery holds a PhD from the University of Chicago, an MBA from the University of Notre Dame, and has prior professional experience in the commercial lending industry as a financial analyst, marketing manager and marketing director.

Professor Touré-Tillery’s research interests include consumer behavior, motivation, self-signaling, ethics, prosocial behavior and anthropomorphism. Her primary line of research is at the intersection of self-regulation and self-perception, with implications for consumer research, marketing and public policy. She examines the various factors that make choices appear more or less diagnostic for inferences about the self, and thus influence adherence to high-order goals and standards.



Areas of Expertise
Consumer Behavior
Ethics
Prosocial Behavior
Print Vita
Education
PhD, 2013, Marketing, Booth School of Business, The University of Chicago
MBA, 2004, Mendoza College of Business, The University of Notre Dame, Cum Laude
BSc, 2001, Aeronautical Science, Air Traffic Control College

Academic Positions
Assistant Professor, Marketing Department, Kellogg School of Management, Northwestern University, 2013-present

 
Print Research
Research Interests
Consumer behavior, motivation, self-signaling, ethics, prosocial behavior, and anthropomorphism

Articles
Toure-Tillery, Rima and Ayelet Fishbach. Forthcoming. How to Measure of Motivation: A Guide for the Experimental Social Psychologist. Social and Personality Psychology Compass .
Toure-Tillery, Rima and Ayelet Fishbach. 2012. The End Justifies the Means, but Only in the Middle. Journal of Experimental Psychology. 141(3): 570-583.
Toure-Tillery, Rima and Ayelet Fishbach. 2011. The course of motivation. Journal of Consumer Psychology. 21(4): 414-423.
Book Chapters
Fishbach, Ayelet and Rima Toure-Tillery. Forthcoming. "Goals and Motivation." In Noba Textbook Series: Psychology, edited by R. Biswas-Diener & E. Diener, Champaign, IL: DEF.

 
Print Teaching
Full-Time / Part-Time MBA
Marketing Research (MKTG-450-0)

This course counts toward the following majors: Managerial Analytics, Marketing, Marketing Management

The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analysis to yield the most valuable information. The course also examines the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results.