Rima Toure-Tillery
Rima Toure-Tillery

Assistant Professor of Marketing

Print Overview

Rima Toure-Tillery joined the marketing faculty at the Kellogg School of Management in 2013 as a Donald P. Jacobs Scholar. Professor Toure-Tillery holds a PhD from the University of Chicago, an MBA from the University of Notre Dame, and has prior professional experience in the commercial lending industry as a financial analyst, marketing manager and marketing director.

Professor Toure-Tillery's research interests include consumer behavior, motivation, self-signaling, ethics, prosocial behavior and anthropomorphism. Her primary line of research is at the intersection of self-regulation and self-perception, with implications for consumer research, marketing and public policy. She examines the various factors that make choices appear more or less diagnostic for inferences about the self, and thus influence adherence to high-order goals and standards.

Professor Toure-Tillery's featured in Kellogg Insight:

Article: How Much Do You Trust a Talking Raisin?

Article: A 10:30 Cupcake? Don't Mind If I Do

Areas of Expertise
Consumer Behavior
Prosocial Behavior

Print Vita
PhD, 2013, Marketing, Booth School of Business, The University of Chicago
MBA, 2004, Mendoza College of Business, The University of Notre Dame, Cum Laude
BSc, 2001, Aeronautical Science, Air Traffic Control College, Air Traffic Control College

Academic Positions
Assistant Professor, Marketing Department, Kellogg School of Management, Northwestern University, 2013-present

Print Research
Research Interests

Consumer behavior, Motivation, Self-regulation, Self, Ethical behavior, Prosocial behavior, Humanization, Dehumanization

Toure-Tillery, Rima and Ayelet Fishbach. 2017. Too Far to Help: The Effect of Perceived Distance on the Expected Impact and Likelihood of Charitable Action. Journal of Personality and Social Psychology. 112(6): 860-876.
Toure-Tillery, Rima and Ayelet Fishbach. 2015. It Was(n't) Me: Exercising Restraint When Choices Appear Self-Diagnostic. Journal of Personality and Social Psychology. 109(6): 1117-1131.
Toure-Tillery, Rima and Ann McGill. 2015. Who or What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers. Journal of Marketing. 79(4): 94-110.
Toure-Tillery, Rima and Ayelet Fishbach. 2014. How to Measure of Motivation: A Guide for the Experimental Social Psychologist. Social and Personality Psychology Compass. 8(7): 328-341.
Toure-Tillery, Rima and Ayelet Fishbach. 2012. The End Justifies the Means, but Only in the Middle. Journal of Experimental Psychology: General. 141(3): 570-583.
Toure-Tillery, Rima and Ayelet Fishbach. 2011. The Course of Motivation. Journal of Consumer Psychology. 21(4): 414-423.
Book Chapters
Fishbach, Ayelet and Rima Toure-Tillery. 2013. "Motives and Goals." In Noba Textbook Series: Psychology, edited by R. Biswas-Diener & E. Diener, Champaign, IL: DEF Publishers.

Print Teaching
Full-Time / Evening & Weekend MBA
Marketing Research and Analytics (MKTG-450-0)
The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analysis to yield the most valuable information. The course also examines the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results.

Marketing Research and Analytics (MKTGM-450-0)