Kellogg School of Management Marketing Leadership Summit-Shanghai, China

Seventh Annual Kellogg Marketing Leadership Summit: Consumer and Brand Trust; October 11-12 2017

About the 2017 Kellogg Marketing Leadership Summit - Shanghai, China

Kellogg School of Management is excited to announce the inaugural Kellogg Marketing Leadership Summit taking place in Shanghai on September 19, 2017 at Twelve at Hengshan Hotel.

After seven summits in the U.S., Kellogg and co-hosts Egon Zehnder and McKinsey & Company take the event global to Shanghai. The Kellogg Marketing Leadership Summit is a stimulating invitation-only event that brings together prominent senior marketing executives for exclusive industry content.

The theme of the first China summit will be: “Fragmentation, Optimization, and Customization.” Fragmentation of consumer needs, communication, and selling channels are accelerated by digital disruption. What are the CMOs' imperatives in response to these market dynamics? The program will feature thought leadership from Kellogg, a moderated panel discussion, insights from C-suite practitioners, and cutting edge content from our partners, Egon Zehnder and McKinsey & Company.

We are excited to announce several of the panelists who will be joining our moderated discussion:

  • Emily Chang: Chief Marketing Officer at Starbucks China
  • Richard He: Vice President, Head of Marketing and Innovation at Bayer China Consumer Health
  • Jasmine Xu: Vice President, Greater China E-Business, Media & Brand Operation at Procter & Gamble


To learn more about the Summit, view the videos below.

About the Summit

Date and Location

The inaugural Kellogg Marketing Leadership Summit in Shanghai will be held on September 19, 2017. This year's conference will be held at Twelve at Hengshan (上海衡山路十二号豪华精选酒店), located at 12 Hengshan Road, Xuhui District, Shanghai 200031, China (中国 上海, 衡山路 12 号, 徐汇区, 邮政编码 200031).

Registration Information

Registration: To register, please follow the registration link in the email you received. For registration assistance, please contact: kmls@kellogg.northwestern.edu.

Pricing: There is no registration fee for this invitation-only event.

What's Included: Your registration includes a lunch and one afternoon break on September 19. Attendees will be responsible for their own travel accommodations.

Cancellation Policy: Please contact us at kmls@kellogg.northwestern.edu to update or change your reservation.

Travel and Accommodations

Attendees will be responsible for their own travel and accommodations.

Please refer to Twelve at Hengshan's website for directions to the conference or view their location on Google Maps.

Click here for information on booking a room at Twelve at Hengshan.

Related Videos

Watch Egon Zehnder’s Amanda Roberts discuss

Driving Growth Through a Culture of Agility

Egon Zehnder Consultant and NA CCO Practice Leader Amanda Roberts speaks on how agility unlocks growth. Egon Zehnder is proud to be a founding partner of the Kellogg School of Management's Marketing Leadership Summit.
Watch Darren Marshall reflect on his experience at Kellogg Marketing Leadership Summit

Reflecting on the Kellogg Marketing Leadership Summit

Darren Marshall, former Chief Marketing Officer at Steinway & Sons, shares his perspective on the benefits of attending Kellogg’s annual Marketing Leadership Summit.

Gregory Carpenter

Gregory Carpenter headshot

James Farley/Booz Allen Hamilton Professor of Marketing Strategy / Director of the Center for Market Leadership / Faculty Director, Kellogg Markets and Customers Initiative (KMCI)

Gregory Carpenter joined the Kellogg faculty in 1990 after serving on the faculties of the University of California, Los Angeles; Columbia University; and the Yale School of Management. He was named James Farley/Booz Allen Hamilton Professor of Marketing Strategy in 1999, founded the Center for Market Leadership in 2004, and was elected chair of the Marketing Department in 2006, serving until 2009.

Previous Summits

2016

Agility — The Key to Unlocking Growth

DATE: September 14–15
LOCATION: Evanston, Illinois, USA

2015

Cultural Transformation for Growth in the Digital Age

DATE: October 7–8
LOCATION: Evanston, Illinois, USA

2014

Exceeding Market Growth Through Digital Disruption

DATE: October 1–2
LOCATION: Evanston, Illinois, USA

2013

Leading the Customer-Centered Organization

DATE: September 25–26
LOCATION: Evanston, Illinois, USA

2012

Inventing the Future of Marketing

DATE: October 24–25
LOCATION: Evanston, Illinois, USA

2011

Inaugural Conference

DATE: September 14–15
LOCATION: Evanston, Illinois, USA

Sponsors

Egon Zehnder
McKinsey & Company