Seventh Annual Kellogg Marketing Leadership Summit

Seventh Annual Kellogg Marketing Leadership Summit: Consumer and Brand Trust; October 11-12 2017

About the 2017 Kellogg Marketing Leadership Summit

Kellogg School of Management welcomed industry leaders for the seventh annual Kellogg Marketing Leadership Summit on October 11-12, 2017.

This year's summit theme was “The Challenge of Building Consumer and Brand Trust”, and as in past years, the program to featured a mix of interactive sessions and panels, insights from C-suite practitioners, and previews of new research from Kellogg faculty and summit partners at Egon Zehnder and McKinsey & Company.

To learn more about the Summit, read this article at Kellogg Insight featuring a few of our attendees from 2015. You can also review the Advertising Age and Forbes articles that highlight Egon Zehnder’s findings from the 2015 Summit survey.

The Evanston summit comes on the heels of the Marketing Leadership Summit in Shanghai, China, an inaugural extension of the stateside event intended to build global presence for the program. Learn more about both events in the 2017 recap.

What's going on?

Here's what to expect during the Evanston MLS conference.

Join the Conversation!

Tweet about your experiences with hashtag #KelloggMLS

About the Summit

Kellogg's new Global Hub building

Date and Location

The Seventh Annual Kellogg Marketing Leadership Summit will be held October 11–12, 2017. This year's conference will take place in the brand new Kellogg Global Hub, located at 2211 Campus Drive, Evanston, IL 60208.

Registration Information

Registration: To register, please follow the registration link in the email you received. For registration assistance, please contact: kmls@kellogg.northwestern.edu.

Pricing: There is no registration fee for this invitation-only event.

What's Included: Your registration includes a reception and dinner on October 11, as well as breakfast, lunch, and breaks on October 12. Attendees will be responsible for their own travel accommodations.

Cancellation Policy: Please contact us at kmls@kellogg.northwestern.edu to update or change your reservation.

Travel and Accommodations

Getting Here

There are two major airports in the Chicago area. O’Hare, on the northwest side, is about 40 minutes away from Evanston. Midway, on the southwest side, is about one hour and 20 minutes from Evanston depending on time of day. Your registration packet will include a car service request form should you need assistance returning to an airport after the Summit concludes.

Staying Here

Kellogg has reserved a block of rooms at the Hyatt House, which is located at 1515 Chicago Avenue in Evanston. To make a reservation, please call 1-866-974-9288 or book online at https://chicagoevanston.house.hyatt.com and reference group code G-JBUS. This group code can be used in online reservations under "Special Offer Code" with selection "Corporate/Group Code".

Shuttle Information

Wednesday, October 11, 2017
2:30 p.m. - 7:00 p.m. — Hyatt House to Kellogg Global Hub
8:00 p.m. - 11:00 p.m. — Kellogg Global Hub to Hyatt House (circling)

Thursday, October 12, 2017
7:30 a.m. - 10:30 a.m. — Hyatt House to Kellogg Global Hub

Travelling Locally

Click here for directions to the Kellogg Global Hub. Please note there is construction on campus, so once you get here, you will need to closely follow the posted signs for the Kellogg Global Hub. Complimentary valet parking will be provided.

Attendee Information

Follow the instructions included in your invitation to register. Upon registering, you should receive a confirmation email via Eventbrite. E-mail kmls@kellogg.northwestern.edu if you have any problems.

Check-in begins at 6:00 p.m. on October 11 at the Kellogg Global Hub. Check-in for those unable to attend the dinner will begin at 8:00 a.m. on October 12 at the Global Hub.

Related Videos

Watch Egon Zehnder’s Amanda Roberts discuss

Driving Growth Through a Culture of Agility

Egon Zehnder Consultant and NA CCO Practice Leader Amanda Roberts speaks on how agility unlocks growth. Egon Zehnder is proud to be a founding partner of the Kellogg School of Management's Marketing Leadership Summit.
Watch Darren Marshall reflect on his experience at Kellogg Marketing Leadership Summit

Reflecting on the Kellogg Marketing Leadership Summit

Darren Marshall, former Chief Marketing Officer at Steinway & Sons, shares his perspective on the benefits of attending Kellogg’s annual Marketing Leadership Summit.

Faculty Ambassadors

Gregory Carpenter headshot

Gregory Carpenter

Gregory Carpenter joined the Kellogg faculty in 1990 after serving on the faculties of the University of California, Los Angeles; Columbia University; and the Yale School of Management. He was named James Farley/Booz Allen Hamilton Professor of Marketing Strategy in 1999, founded the Center for Market Leadership in 2004, and was elected chair of the Marketing Department in 2006, serving until 2009.
Eric Leininger headshot

Eric Leininger

Eric Leininger joined the Kellogg School faculty full time in September, 2010, coming from McDonald's Corporation, where he was corporate senior vice president since 2004. He has been an affiliated faculty member since 1997.

With Professor Gregory Carpenter, Eric leads The Kellogg Chief Marketing Officer Program. This by-invitation-only program was the first university-based development experience for newly appointed and rising Chief Marketing Officers.

Previous Summits

2016

Agility — The Key to Unlocking Growth


September 14–15

2015

Cultural Transformation for Growth in the Digital Age


October 7–8

2014

Exceeding Market Growth Through Digital Disruption


October 1–2

2013

Leading the Customer-Centered Organization


September 25–26

2012

Inventing the Future of Marketing


October 24–25

2011

Inaugural Conference


September 14–15

Sponsors

Egon Zehnder
McKinsey & Company