Advanced Fundraising: Accelerating your Development Strategy

Improve your Fundraising System

Now more than ever, nonprofit organizations need their development strategies to be well structured, creative and donor-focused. Developing your donor portfolio, understanding what makes donors tick and managing donor relationships are crucial skills in identifying what donors are seeking and how nonprofits can best engage them. Advanced Fundraising: Accelerating Your Development Strategy covers a range of topics, including best practices for donor engagement, leveraging teams and boards, managing donor data, establishing portfolios, effective staff management and living your brand. You will learn to build strong donor relationships, establish trust and credibility with donors and effectively communicate their organization's philanthropic value proposition.

This program provides a comprehensive and practical approach to achieving fundraising success, offering a mix of contemporary and "old-fashioned" stewardship techniques that are essential for any nonprofit organization looking to improve its donor engagement and fundraising strategies. This program combines our world class Kellogg faculty and experts from the field to lead you through a rich mix of classroom learning and highly interactive discussions. Certified Fund Raising Executive Credential – 14 Points in category 1.B

Center for Nonprofit Management

VIDEO: Learn more from Academic Director Elise Madrick

Enhance your donor engagement and improve your strategic fundraising


Who Should Attend

  • All nonprofit leaders, board members and nonprofit managers
  • Development directors and marketing directors
  • Team members with development responsibilities at nonprofit organizations
  • Board members of nonprofit organizations
  • Administrative professionals who support the development process

Key Benefits

  • Learn best practices for your organization's fundraising processes
  • Identify and enhance your organization's donor portfolio, gather important insights about your stakeholders and manage current and potential donors
  • Enrich your donor experience through becoming a magnetic, trusted advisor and communicating your organization's value proposition

Program Content

Donor Engagement Strategies

  • Learn best practices for donor engagement in today's marketplace
  • Leverage your team and board
  • Find the balance of virtual/in-person activities
  • Utilize a mix of contemporary and "old-fashioned" stewardship techniques

Maximizing Your Development Bandwidth: Donor Segments, Portfolio Moves Management and Staff Supervision

  • Learn to use donor data to effectively segment your donor bases
  • Understand how to use donor data to establish portfolios for organizational fundraisers and how to best implement moves management for those portfolios
  • Explore other systems and strategies for effective staff management, time management and workflow in a successful development office

Living Your Brand

Who owns the giving/donor experience? In a nonprofit organization, everyone owns the experience and needs to feel empowered to make it best in class. The entire organization must be in sync to surprise and delight donors across the total brand experience. In this highly interactive, collaborative, and actionable course we'll learn the following:

  • How to inspire each team member to take ownership of their role with a single question
  • Understand how our donors interpret our brand experience
  • Identify where to apply our efforts for the most impact


How to be a Magnetic, Trusted Partner to Your Donors

  • Creating a fantastic first impression that turns in a wonderful lasting impression
  • Establishing trust & building rapport
  • Build and deliver your origin story to demonstrate humility, passion and credibility

The WOO (Winning Others Over) Factor: Effectively Communicating Your Organization’s Philanthropic Value Proposition

  • Understand the elements of an effective Philanthropic Value Proposition
  • Evaluate the strength of your organization’s Philanthropic Value Proposition
  • Examine the most current research on how to position your Philanthropic Value Proposition with donors
  • Workshop your Philanthropic Value Proposition pitch


Elise Madrick - Academic Director; Associate Director, Nonprofit Executive Programs

Liz Livingston Howard - Clinical Professor of Management; Executive Director of Nonprofit Executive Education

Brenda Asare - President & CEO, The Alford Group

Gina Fong - Adjunct Lecturer of Marketing; Principal of Fong Insight

Laura Kaufman - President, Partners in Effective Philanthropy

Andrew W. Sykes - Adjunct Lecturer of Innovation and Entrepreneurship

Accommodations, Fees & Policies


Nonprofit Management Programs are held at Northwestern University's Chicago Campus.

Wieboldt Hall
340 East Superior Street
Chicago, IL 60611

Chicago Campus Parking Map - Please Note: the Huron Superior Parking A lot and the Erie Ontario Parking C & D lots are available to the public and should be used when attending programs at Wieboldt Hall.

Application Deadline

The deadline for registration is 10:00 am one business day prior to the program start date.

Scholarship Assistance

Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations. All scholarship requests are reviewed by our Registrar and any scholarships granted will be charged to your credit card.


  • If you request a scholarship, your credit card is submitted upon registration and will be charged once your request is approved (allow 1-2 business days for review).
  • If you do not request a scholarship, your credit card will be charged upon application submission.

Hospitality during the Program

We strive to provide healthy meal choices for our participants for breakfast, lunch and breaks. We typically provide a range of choices, including some vegetarian-friendly and gluten-avoidant selections. We cannot meet all dietary preferences, but we will do our best to accommodate health restrictions, religious restrictions and food allergies.


Participants are responsible for booking their hotel accommodations during their stay in Chicago.

Download Nearby Hotels List

Cancellation Policy:

Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.

When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed two rollovers, after the second rollover, participants forfeit the money paid to the Center for Nonprofit Management.

*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.

Approved By CFRE


Full participation in this Kellogg Nonprofit Executive Education program entitles you to 14 points in Category 1.B—Education of the CFRE International application for initial certification and/or recertification.

Note: Participants who wish to apply for continuing education points on their CFRE application for initial certification and/or recertification will be able to access a tracking form on the course site, once they register for the program.

Learn More

Please email or call us if you would like additional information about Nonprofit Programs

Participant Testimonials


Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208