Now more than ever, nonprofit organizations need their development strategies to be well structured, creative and donor-focused. Developing your donor portfolio, understanding what makes donors tick and managing donor relationships are crucial skills in identifying what donors are seeking and how nonprofits can best engage them. Advanced Fundraising: Accelerating Your Development Strategy covers a range of topics, including best practices for donor engagement, leveraging teams and boards, managing donor data, establishing portfolios, effective staff management and living your brand. You will learn to build strong donor relationships, establish trust and credibility with donors and effectively communicate their organization's philanthropic value proposition.
This program provides a comprehensive and practical approach to achieving fundraising success, offering a mix of contemporary and "old-fashioned" stewardship techniques that are essential for any nonprofit organization looking to improve its donor engagement and fundraising strategies. This program combines our world class Kellogg faculty and experts from the field to lead you through a rich mix of classroom learning and highly interactive discussions. Certified Fund Raising Executive Credential – 14 Points in category 1.B
Enhance your donor engagement and improve your strategic fundraising
Donor Engagement Strategies
Maximizing Your Development Bandwidth: Donor Segments, Portfolio Moves Management and Staff Supervision
Living Your Brand
Who owns the giving/donor experience? In a nonprofit organization, everyone owns the experience and needs to feel empowered to make it best in class. The entire organization must be in sync to surprise and delight donors across the total brand experience. In this highly interactive, collaborative, and actionable course we'll learn the following:
How to be a Magnetic, Trusted Partner to Your Donors
The WOO (Winning Others Over) Factor: Effectively Communicating Your Organization’s Philanthropic Value Proposition
Elise Madrick - Academic Director; Associate Director, Nonprofit Executive Programs
Liz Livingston Howard - Clinical Professor of Management; Executive Director of Nonprofit Executive Education
Brenda Asare - President & CEO, The Alford Group
Gina Fong - Adjunct Lecturer of Marketing; Principal of Fong Insight
Laura Kaufman - President, Partners in Effective Philanthropy
Andrew W. Sykes - Adjunct Lecturer of Innovation and Entrepreneurship
Nonprofit Management Programs are held at Northwestern University's Chicago Campus.
340 East Superior Street
Chicago, IL 60611
Chicago Campus Parking Map - Please Note: the Huron Superior Parking A lot and the Erie Ontario Parking C & D lots are available to the public and should be used when attending programs at Wieboldt Hall.
The deadline for registration is 10:00 am one business day prior to the program start date.
Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations. All applications are initially submitted at the full list price. Each is reviewed by our registrar and any scholarships granted will be reflected in the amount applied to your invoice or charged to your credit card.
Hospitality during the Program
We strive to provide healthy meal choices for our participants for breakfast, lunch and breaks. We typically provide a range of choices, including some vegetarian-friendly and gluten-avoidant selections. We cannot meet all dietary preferences, but we will do our best to accommodate health restrictions, religious restrictions and food allergies.
Participants are responsible for booking their hotel accommodations during their stay in Chicago.
Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.
When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed two rollovers, after the second rollover, participants forfeit the money paid to the Center for Nonprofit Management.
*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.
THIS PROGRAM IS APPROVED BY THE CFRE TO AWARD CONTINUING EDUCATION CREDITS
Full participation in this Kellogg Nonprofit Executive Education program entitles you to 14 points in Category 1.B—Education of the CFRE International application for initial certification and/or recertification.
Note: Participants who wish to apply for continuing education points on their CFRE application for initial certification and/or recertification will be able to access a tracking form on the course site, once they register for the program.
Please email or call us if you would like additional information about Nonprofit Programs