Fundraising Essentials for School Leaders

Building Strong Giving Programs

School leaders face a multitude of challenges to ensure their dollars cover their institutions’ academic goals, enrichment programs and standards for educating each student. Join expert Kellogg faculty and seasoned school fundraisers to learn about the core principles of fundraising in a school setting and walk away with new strategies for energizing your donors.

Specifically designed for small shops, those new to school fundraising and heads of school who are new to overseeing the fundraising function, participants will learn how to build sustainable giving programs while maximizing resources. Ensure you have all the key elements of a sustainable and scalable giving program. Learn to leverage your events and campaigns to reach your fundraising goals while involving your full school team.

Center for Nonprofit Management

Craft the messages that will resonate with donors


Who Should Attend

  • School principals, superintendents and heads of school new to overseeing the fundraising function
  • Development directors, marketing directors and enrollment managers in small shops
  • Department heads with oversight of development and/or marketing functions of nonprofit educational organizations
  • School team members with development or marketing responsibilities

Key Benefits

  • Acquire new knowledge of successful strategies in school fundraising
  • Understand donor motivation and how to engage donors in your school fundraising
  • Integrate annual fundraising efforts with other aspects of school fundraising, including campaigns and events
  • Enhance your use data and digital tools in your fundraising efforts
  • Broaden your network of peer school leaders focused on their fundraising efforts

Program Content

Living Your Brand

  • Learn to engage your staff and faculty to live your brand
  • Gain tools to help you learn what matters most to your donors
  • Gain an appreciation for the “gift of understanding” to surprise and delight your customers and donors

Development Plans that you don't have to work so hard

  • Identify the essential components of a successful plan
  • Learn about options to tailor your plan to your school’s unique needs and opportunities
  • Identify strategic opportunities
  • Expand your potential base of alumni support

Annual Fund - Maximize Your Year-End Giving

  • Build a plan that grows your year-end giving
  • Learn key elements of successful annual giving efforts
  • Identify speed fundraising options

Major Gifts in a Small Shop: A Roadmap

  • Uncover the keys to successful major gift solicitation
  • Gain ideas for how to maximize limited resources

Leveraging Your Digital Channels for Fundraising

  • Learn to better engage stakeholders across your digital tools
  • Explore sustainable approaches for maintaining your digital presence
  • Understand how to best connect your fundraising plans to your digital channels


Amy Stewart Smith - Academic Director; Director of Nonprofit Executive Programs

Mary Foley - Managing Director, Christian Brothers Services

Gina Fong - Adjunct Lecturer of Marketing; Principal of Fong Insight

Megan Kashner - Clinical Assistant Professor & Director of Social Impact, Kellogg Public-Private Interface; Founder and CEO, Benevolent

Liz Livingston Howard - Clinical Professor of Management; Director of Nonprofit Executive Education

Robert Miller - Vice President for Advancement, Loyola Academy

Accommodations, Fees & Policies


Nonprofit Management Programs are held at Northwestern University's Chicago Campus.

Wieboldt Hall
340 East Superior Street
Chicago, IL 60611

Chicago Campus Parking Map - Please Note: the Huron Superior Parking A lot and the Erie Ontario Parking C & D lots are available to the public and should be used when attending programs at Wieboldt Hall.

Application Deadline

The deadline for registration is 10:00 am one business day prior to the program start date.

Scholarship Assistance

Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations. All applications are initially submitted at the full list price. Each is reviewed by our registrar and any scholarships granted will be reflected in the amount applied to your invoice or charged to your credit card.

Hospitality during the Program

We strive to provide healthy meal choices for our participants for breakfast, lunch and breaks. We typically provide a range of choices, including some vegetarian-friendly and gluten-avoidant selections. We cannot meet all dietary preferences, but we will do our best to accommodate health restrictions, religious restrictions and food allergies.


Participants are responsible for booking their hotel accommodations during their stay in Chicago.

Download Nearby Hotels List

Cancellation Policy:

Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.

When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed three rollovers, after the third rollover, participants forfeit the money paid to the Center for Nonprofit Management.

*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.

Approved By CFRE


Full participation in this Kellogg Nonprofit Executive Education program entitles you to 14 points in Category 1.B—Education of the CFRE International application for initial certification and/or recertification.

Note: Participants who wish to apply for continuing education points on their CFRE application for initial certification and/or recertification will be able to access a tracking form on the course site, once they register for the program.

Learn More

Please email or call us if you would like additional information about Nonprofit Programs

2021 Session

November 9-10, 2021

Start: November 9 at 8:30 AM

End: November 10 at 5:30 PM

Chicago campus


Scholarships Available

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208