In this highly interactive program, leaders and managers of nonprofit organizations can expand their perspective on the markets in which they operate and learn how to secure their organization’s long-term impact through enhanced competitive positioning.
Guided by expert faculty, you’ll construct a map of the competitive landscape to help identify the strategic risks associated with achieving your mission and the opportunities of working with and learning from your competitors. You’ll leave with a clear understanding of what distinguishes your organization from others in the field, your competitive advantage, how the competition impacts your strategy, and the communication strategies needed for gaining the engagement and support required to enact change.
Strengthen your organization’s competitive advantage
Strategic Stakeholder Engagement and Communications as Competitive Tools
Many successful nonprofits and social impact organizations have effective evidence-based programs. In order to make a social impact, they hope to scale those programs to more clients or regions. In this workshop you will:
Ernest Duplessis - Industry Lecturer, Integrated Marketing Communications, Medill School of Journalism; Former – SVP, Communications and Government Affairs, Mondelèz International; VP, Corporate Communications, Kraft Foods; Public Affairs Officer, US Navy
Nour Kteily - Associate Professor of Management & Operations
Michelle Shumate - Associate Professor, Communication Studies; Associate Faculty, Institute for Policy Research; Director of Graduate Studies, Master’s in Communication Studies; Founding Director, Network for Nonprofit and Social Impact
Michael Mazzeo - Senior Associate Dean of Curriculum and Teaching; Associate Professor of Strategy
Nonprofit Management Programs are held at Northwestern University's Chicago Campus.
340 East Superior Street
Chicago, IL 60611
Chicago Campus Parking Map - Please Note: the Huron Superior Parking A lot and the Erie Ontario Parking C & D lots are available to the public and should be used when attending programs at Wieboldt Hall.
The deadline for registration is 10:00 am one business day prior to the program start date.
Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations. All applications are initially submitted at the full list price. Each is reviewed by our registrar and any scholarships granted will be reflected in the amount applied to your invoice or charged to your credit card.
Hospitality during the Program
We strive to provide healthy meal choices for our participants for breakfast, lunch and breaks. We typically provide a range of choices, including some vegetarian-friendly and gluten-avoidant selections. We cannot meet all dietary preferences, but we will do our best to accommodate health restrictions, religious restrictions and food allergies.
Participants are responsible for booking their hotel accommodations during their stay in Chicago.
Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.
When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed three rollovers, after the third rollover, participants forfeit the money paid to the Center for Nonprofit Management.
*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.
Please email or call us if you would like additional information about Nonprofit Programs
May 10-11, 2021
Start: May 10 at 8:30 AM
End: May 11 at 5:00 PM