Advanced Fundraising: Accelerating your Development Strategy

Improve your Fundraising System

Now more than ever, nonprofit organizations need their development strategies to be well structured, creative and data-driven. Donor portfolio development and management is crucial in identifying what donors are seeking and how nonprofits can best engage them. Nonprofit organizations not only need an understanding of the donor market, stakeholders and fundraising strategy, but also a strong infrastructure to drive fundraising decisions.

In this program, you will learn how to assess your current fundraising systems, communicate your philanthropic value and leverage data for strategic fundraising. You will also address engaging your board members as brand ambassadors as a means for fundraising. This program will bring in experts from the field to lead you through a rich mix of classroom learning and highly interactive discussions. Certified Fund Raising Executive Credential – 14 Points in category 1.B

Center for Nonprofit Management

Enhance your donor engagement and improve your strategic fundraising


Who Should Attend

  • All nonprofit leaders, board members and nonprofit managers
  • Development directors and marketing directors
  • Team members with development responsibilities at nonprofit organizations
  • Board members of nonprofit organizations
  • Administrative professionals who support the development process

Key Benefits

  • Perform a fundraising infrastructure audit and assess your organization's fundraising processes
  • Identify and enhance your organization's donor portfolio and learn to manage current and potential donors
  • Enrich your board engagement and learn how to communicate your organization's value proposition while leveraging data

Program Content

Finding & Keeping Your Donors

  • Understand the critical elements of finding and keeping your donors
  • Discover best practices for strategic donor recruitment and develop a donor recruitment plan
  • Learn strategies for donor retention and utilize new knowledge and tools to develop an innovative donor retention plan

Maximizing Your Development Bandwidth: Donor Segments, Portfolio Moves Management and Staff Supervision

  • Learn to use donor data to effectively segment your donor bases
  • Understand how to use donor data to establish portfolios for organizational fundraisers and how to best implement moves management for those portfolios
  • Explore other systems and strategies for effective staff management, time management and workflow in a successful development office

Next Gen Givers

  • Understand trends in generational giving
  • Learn strategies to appeal to and engage young philanthropists

Diversifying Your Donor Portfolio

  • Explore your organization’s current revenue streams
  • Uncover options to diversify your portfolio including: peer-to-peer fundraising, virtual giving, monthly giving program, collaboration/strategic partnerships, other investments
  • Learn to employ new methods of fund generation

The WOO (Winning Others Over) Factor: Effectively Communicating Your Organization’s Philanthropic Value Proposition

  • Understand the elements of an effective Philanthropic Value Proposition
  • Evaluate the strength of your organization’s Philanthropic Value Proposition
  • Examine the most current research on how to position your Philanthropic Value Proposition with high-net worth donors
  • Workshop your Philanthropic Value Proposition pitch


Elise Madrick Townsend - Academic Director; Senior Program Administrator

Liz Livingston Howard - Academic Director; Clinical Professor of Management; Executive Director of Nonprofit Executive Education

Brenda Asare - President & CEO, The Alford Group

Laura Kaufman - President, Partners in Effective Philanthropy

Lindsay Marciniak - Managing Director, CCS Fundraising, Chicago

Accommodations, Fees & Policies


This program is delivered in a live virtual format via the Zoom platform. Please visit our live virtual programs page for more information.

Application Deadline

The deadline for registration is 10:00 am one business day prior to the program start date.

Scholarship Assistance

Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations. All applications are initially submitted at the full list price. Each is reviewed by our registrar and any scholarships granted will be reflected in the amount applied to your invoice or charged to your credit card.

Cancellation Policy:

Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.

When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed three rollovers, after the third rollover, participants forfeit the money paid to the Center for Nonprofit Management.

*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.

Approved By CFRE


Full participation in this Kellogg Nonprofit Executive Education program entitles you to 14 points in Category 1.B—Education of the CFRE International application for initial certification and/or recertification.

Note: Participants who wish to apply for continuing education points on their CFRE application for initial certification and/or recertification will be able to access a tracking form on the course site, once they register for the program.

Learn More

Please email or call us if you would like additional information about Nonprofit Programs

2022 Session

April 12-13, 2022

Start: April 12 at 8:30 AM

End: April 13 at 5:30 PM

Format: In-Person on Chicago campus

Click here for Executive Education's COVID-19 health and safety protocols


Scholarships Available

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208