Advanced Fundraising: Accelerating your Development Strategy

Improve your Fundraising System

Now more than ever, nonprofit organizations need their development strategies to be well structured, creative and data-driven. Donor portfolio development and management is crucial in identifying what donors are seeking and how nonprofits can best engage them. Nonprofit organizations not only need an understanding of the donor market, stakeholders and fundraising strategy, but also a strong infrastructure to drive fundraising decisions.

In this program, you will learn how to assess your current fundraising systems, communicate your philanthropic value and leverage data for strategic fundraising. You will also address engaging your board members as brand ambassadors as a means for fundraising. This program will bring in experts from the field to lead you through a rich mix of classroom learning and highly interactive discussions. Certified Fund Raising Executive Credential – 14 Points in category 1.B

Center for Nonprofit Management

Enhance your donor engagement and improve your strategic fundraising


Approved By CFRE


Full participation in this Kellogg Nonprofit Executive Education program entitles you to 14 points in Category 1.B—Education of the CFRE International application for initial certification and/or recertification.

Note: Participants who wish to apply for continuing education points on their CFRE application for initial certification and/or recertification will be able to access a tracking form on the course site, once they register for the program.

Who Should Attend

  • All nonprofit leaders, board members and nonprofit managers
  • Development directors and marketing directors
  • Team members with development responsibilities at nonprofit organizations
  • Board members of nonprofit organizations
  • Administrative professionals who support the development process

Key Benefits

  • Perform a fundraising infrastructure audit and assess your organization's fundraising processes
  • Identify and enhance your organization's donor portfolio and learn to manage current and potential donors
  • Enrich your board engagement and learn how to communicate your organization's value proposition while leveraging data

Program Content

Optimize Your Fundraising Potential - The "Do It Yourself" Development Audit & Assessment

  • Learn the key components of the “Ideal” development operation and the fundamentals fundraising success
  • Based on this framework and fundamentals, begin to answer the assessment questions which will help advance your operation
  • Determine your readiness for an eventual capital campaign
  • Inform your development plan for the next three to five years

Maximizing Your Development Bandwidth: Donor Segments, Portfolio Moves Management, and Staff Supervision

  • Learn to use donor data to effectively segment your donor bases
  • Understand how to use donor data to establish portfolios for organizational fundraisers and how to best implement moves management for those portfolios
  • Explore other systems and strategies for effective staff management, time management and workflow in a successful development office

The WOO (Winning Others Over) Factor: Effectively Communicating Your Organization’s Philanthropic Value Proposition

  • Understand the elements of an effective Philanthropic Value Proposition
  • Evaluate the strength of your organization’s Philanthropic Value Proposition
  • Examine the most current research on high -net worth donors’ motivations and habits
  • Hear live insights from a philanthropist about the role your Philanthropic Value Proposition plays in charitable giving

Winning with Data

  • Learn how data can help a good fundraising operation become a great one through insight into your donors that will help you engage them more deeply and effectively
  • Cover fundamental data analysis methods and skills including data visualization, predictive analytics and useful tools
  • Understand how different organizations are applying data analysis and data science to their work
  • Explore how behavioral economics pairs well with data analysis and can be a great tool for increasing effectiveness
  • By the end of the program you will have a background in the available tools and methods to explore further in your organization and an understanding of how they might benefit your fundraising efforts

Engaging Your Board as Ambassadors

  • Review the roles your board members play within your organizations
  • Learn innovative ideas for how to motivate your board members
  • Understand the options to staff and support your board of directors


Elise Madrick Townsend - Academic Director; Senior Program Administrator

Brenda Asare - President & CEO, The Alford Group

Laura Kaufman - President, Partners in Effective Philanthropy

Leo Latz - Senior Partner, Latz & Company

Lindsay Marciniak - Senior VP, CCS Fundraising, Chicago

Andrew Means - Head: Beyond Uptake; Co-Founder: Impact Lab

Fees & Accommodations


Nonprofit Management Programs are held at Northwestern University's Chicago Campus.

Wieboldt Hall
340 East Superior Street
Chicago, IL 60611

Chicago Campus Parking Map - Please Note: the Huron Superior Parking A lot and the Erie Ontario Parking C & D lots are available to the public and should be used when attending programs at Wieboldt Hall.

Application Deadline

The deadline for registration is 10:00 am one business day prior to the program start date.

Scholarship Assistance

Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations. All applications are initially submitted at the full list price. Each is reviewed by our registrar and any scholarships granted will be reflected in the amount applied to your invoice or charged to your credit card.

Hospitality during the Program

We strive to provide healthy meal choices for our participants for breakfast, lunch and breaks. We typically provide a range of choices, including some vegetarian-friendly and gluten-avoidant selections. We cannot meet all dietary preferences, but we will do our best to accommodate health restrictions, religious restrictions and food allergies.


Participants are responsible for booking their hotel accommodations during their stay in Chicago.

Download Nearby Hotels List

Cancellation Policy:

Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.

When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed three rollovers, after the third rollover, participants forfeit the money paid to the Center for Nonprofit Management.

*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.

Learn More

Please email or call us if you would like additional information about Nonprofit Programs

2020 Sessions

April 20-21, 2020

Start: April 20 at 8:30 AM

End: April 21 at 5:00 PM

Chicago campus


Scholarships Available

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208