Measuring Your Mission:
Quantifying Social Outcomes

The Role of Impact Measurement

A new level of analytical rigor must be applied to questions related to achieving better outcomes. It is also time to adopt a radically different decision-making approach when allocating resources to programming, operations, fundraising and human capital.

In this program, you will explore methods for evaluating your organizational portfolio and increasing credibility for your organizational mission. You will leave equipped and empowered to effectively measure and critically evaluate the true social contributions your organization is making.

Center for Nonprofit Management

Translate your mission into results


Approved By CFRE


Full participation in this Kellogg Nonprofit Executive Education program entitles you to 14 points in Category 1.B—Education of the CFRE International application for initial certification and/or recertification.

Note: Participants who wish to apply for continuing education points on their CFRE application for initial certification and/or recertification will be able to access a tracking form on the course site, once they register for the program.

Who Should Attend

  • Senior Managers leading program development in the nonprofit and social impact sectors
  • Leaders of nonprofit organizations working to revitalize their organizations
  • Current public sector leaders, government leaders, educational institution leaders, leaders of faith-based organizations, for-profit social impact and NGO leaders
  • Career switchers or for-profit leaders who intend on joining a nonprofit team or board

Key Benefits

  • Recognize how to ask better questions about outcomes
  • Characterize what will you measure and decide how will you measure it
  • Illustrate and identify the impacts your organization creates for your stakeholders
  • Prioritize tools for improving impact measurement

Program Content

The Cost of Wrong Metrics: The Loss of Strategic Goals

  • Identify your organizational or departmental strategy using the Goal, Scope and Logic Framework
  • Discuss how you measure your strategic goals
  • Think about the importance of specific performance measures which are in alignment with your goal
  • Dig through the issues with what you are measuring and how to reduce the misalignment
  • Rethink your strategic goal

Uncovering the Nuances of Impact: The Case of Your Organization

We often use the term Impact without having a clear definition of what we are talking about.

  • During this first session, based on your survey responses, uncover some of the nuances of impact and discuss strategies for measuring and sharing your impact
  • Discuss your current impact measurement strategy and how your organization thinks about future improvements
  • Practice the core concepts with a case study

Data Analysis: Core Concepts, Tools and Frameworks

There is a lot that data science and analysis can accomplish, but it cannot do everything.

  • In this session, explore some of the core concepts, language, and tools of data analysis with the goal of helping increase the data literacy of participants
  • Learn how to demonstrate your organization's impact without relying solely on compelling stories and anecdotes

Using Data Beyond Impact: Improving Operational Effectiveness

Nonprofits often limit data to impact measurement, but data can drive significant operational and programmatic improvements as well.

  • During this session discuss the myriad of ways that data can be used within your organizations and lay out frameworks to go from data to real organizational change
  • Engage in a hands-on exercise creating a sample evaluation plan

Data + Story: A Modern Leadership Model

The ultimate goal of performing data analytics is for leadership to gain new key insights to make the best-informed decisions.

  • Learn how to extrapolate these insights and make them abundantly clear early in your communication
  • Experience this special session with the Leadership Story Lab, Chicago, Founder and CEO


Andrew Means - Head: Beyond Uptake; Co-Founder: Impact Lab

Edward (Ned) Smith - Associate Professor of Management and Organizations, Kellogg School of Management; Associate Professor (by courtesy) of Sociology at Northwestern University; Faculty Affiliate, Northwestern Institute for Complexity (NICO)

Jason Saul - Founder & CEO: Mission Measurement; Board of Directors: Net Impact

Fees & Accommodations


Nonprofit Management Programs are held at Northwestern University's Chicago Campus.

Wieboldt Hall
340 East Superior Street
Chicago, IL 60611

Chicago Campus Parking Map - Please Note: the Huron Superior Parking A lot and the Erie Ontario Parking C & D lots are available to the public and should be used when attending programs at Wieboldt Hall.

Application Deadline

The deadline for registration is 10:00 am one business day prior to the program start date.

Scholarship Assistance

Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations. All applications are initially submitted at the full list price. Each is reviewed by our registrar and any scholarships granted will be reflected in the amount applied to your invoice or charged to your credit card.


Participants are responsible for booking their hotel accommodations during their stay in Chicago.

Download Nearby Hotels List

Cancellation Policy:

Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.

When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed three rollovers, after the third rollover, participants forfeit the money paid to the Center for Nonprofit Management.

*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.

Learn More

Please email or call us if you would like additional information about Nonprofit Programs

2019 Sessions

October 17-18, 2019

Start: October 17 at 8:30 AM

End: October 18 at 5:00 PM

Chicago campus


Scholarships Available

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208