Selling Yourself and Your Ideas

Become a magnetic and unstoppable sales leader

Selling Yourself and Your Ideas is a program that will force you out of your comfort zone, helping you develop the knowledge, skills and discipline needed to show up, stand out and break through in every room you’re in.

After three fast-paced days with us, you will develop:

  • A refined set of communication skills, disciplines and tools that will make you a stronger, more powerful communicator.
  • The ability to recognize and adapt to different communication styles for success in your daily professional and personal interactions.
  • The agility to adjust your approach to different methods of communication

The program combines three main elements for powerful impact:

  • Research-based, field-tested content: Gain proven strategies and insights that have driven success for some of the largest and most successful companies in the world.
  • Activation: Equip yourself and your teams with tools from the Kellogg Sales Institute, enabling you to adopt the habits of high performers.
  • World-class faculty: Learn from our highly rated, award-winning faculty – experienced executives, entrepreneurs, CEOs, salespeople and venture capitalists

Dive into a dynamic learning experience that pushes you beyond your comfort zone – enhancing your ability to connect, persuade, and inspire across all facets of your professional and personal life.

Incentives available for groups and teams of four or more attending open enrollment programs. Learn more

Personal Consultation

Please contact us to schedule an advising session

Who Should Attend

This program is ideal for:

  • Executives and leaders seeking to improve team engagement and leadership communication.
  • Sales professionals looking to enhance their influence and communication skills.
  • Entrepreneurs focused on articulating their vision and ideas more compellingly.
  • Individuals seeking effective positioning as they transition to new roles or industries.
  • Consultants and advisors looking to elevate their client interactions.
  • Customer success managers and leaders working to foster stronger client relationships.

Key Benefits

  • Develop Powerful Communication Skills: Learn the art of persuasion to successfully convey your ideas and inspire action.
  • Build Stronger Relationships: Learn techniques for building trust and rapport with diverse audiences.
  • Enhance Personal Branding: Craft a personal brand that stands out and tells your unique story.
  • Achieve Communication Agility: Adapt your communication style to different scenarios and audiences with confidence.
  • Engage and Inspire: Use storytelling and strategic messaging to capture and retain attention.
  • Overcome Communication Barriers: Identify and address common obstacles to efficient communication, ensuring your message is heard and understood.

Program Content

Become an Authentic Communicator

  • Ask the right questions
  • Listen to understand
  • Manage difficult conversations
  • Data Visualization: leverage the brain’s visual system to tell stories with data

Build Trust and Credibility

  • Making a good first impression
  • How to communicate your Origin Story
  • Create a connection with your audience

Shape Your Personal Brand

  • Why your brand is your promise
  • Establish your expertise
  • Stand out on LinkedIn

Create a Powerful Network

  • Develop your executive presence
  • Establish authority and confidence
  • Be a magnet for the right people

You: The Storyteller

  • Tell the right story at the right time for the right reason
  • How to communicate, motivate, and persuade through story
  • Become more engaging, memorable and effective 


Craig Wortmann

Craig Wortmann

Clinical Professor of Marketing; Founder & Academic Director of the Kellogg Sales Institute

Tiana S. Clark

Tiana S. Clark

Adjunct Professor of Executive Education

Anne Chow

Steven Franconeri

Director, Northwestern Cognitive Science Program Professor of Marketing (Courtesy)

Andrew Sykes

Andrew Sykes

Adjunct Lecturer of Innovation and Entrepreneurship

2024 Session

December 9-12, 2024

Start: December 9 at 6:00 PM

End: December 12 at 11:45 AM

Format: In-Person at Miami campus


Lodging and meals are included.

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208