This program is designed for senior leaders with direct responsibility for driving innovation, including: 

• Chief Innovation Officers, Chief Digital Officers and Chief Technology Officers
• Business unit presidents and general managers overseeing growth and transformation
• Mid-to-senior executives leading innovation, strategy, R&D, product, data or AI initiatives
• Mid-to-senior executives, division presidents, vice presidents and directors ready to challenge traditional approaches to innovation
• Leaders responsible for innovation portfolios, venture partnerships or enterprise experimentation
• Cross-functional leadership teams from the same organization seeking a shared innovation operating model

Through rigorous frameworks, real-world cases and applied workshops, participants will gain:

• Modern definition of innovationtailored to your organization’s strategic objectives, AI capabilities, and competitive context 
• Repeatable innovation operating modelaligned to outcomes rather than activities 
• Prioritized portfolio of innovation initiatives, including build, buy, and partner pathways
• Practical framework for measuring innovation performancebeyond traditional ROI 
• Tools to manage risk, speed, and scale simultaneously
• Understanding of intellectual property as strategic infrastructure, not just legal protection
• 12–24-month innovation roadmapready for executive and board-level discussion 
• Ability to act as enterprise-level integrators — aligning strategy, technology, talent, and governance to accelerate innovation impact

The program features the esteemed Kellogg Find It. Bottle It. Scale It. framework that demonstrates how innovation succeeds at scale.

Find It: Opportunity Identification at Speed 

• Identify high-impact innovation opportunities where customer needs, AI capabilities and strategic priorities intersect
• Separate signal from noise in data-rich, fast-moving environments
• Use AI and analytics to improve opportunity sensing and prioritization
• Define outcome-oriented innovation theses rather than idea pipelines

Bottle It: Converting Ideas into Durable Capabilities 

• Translate promising ideas into products, platforms and processes
• Create governance models that enable speed without chaos
• Learn product management discipline for innovation initiatives
• Use data arbitrage and early IP positioning
• Design metrics that guide learning, not just accountability

Scale It: Enterprise Impact and Value Creation 

• Scale innovation across teams, markets and systems
• Manage innovation portfolios and risk across time horizons
• Create Build / Buy / Partner strategies for growth
• Align operating models, incentives and talent to sustain scale
• Responsibly scale innovation in regulated and high-stakes environments

James Gerard Conley - Co-Academic Director; Clinical Professor of Operations

Birju Shah - Co-Academic Director; Clinical Professor of Product Management, Analytics, and AI; x-Head of Product for Uber AI; x-Head of Digital Yield Products at Monsanto; x-CPO/CTO of Redesign Health

Achal Bassamboo - Charles E. Morrison Professor of Decision Sciences; Professor of Operations; Co-Director of MMM Program

Thomas D. Kuczmarski - Adjunct Lecturer of Executive Education with the Center for Research in Technology & Innovation (CRTI)

Susan Smith Kuczmarski - Leadership Expert and Social Scientist

Mohanbir Sawhney - Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

“I was VERY impressed with how you were able to convert this to a livestream format.”

Participant, Live Virtual Program

”The beauty of these Kellogg programs is to listen to rich diversity of people and ideas.”

Participant, Live Virtual Program

“Overall, an excellent and high standard experience.... This was my second course at Kellogg and I plan to do another course in the near future.”

Auditor / Consultant, Navin Kukadia

“I have attended executive education programs at [multiple top-tier institutions] and I can honestly say that my Kellogg course was the most relevant and applicable course that I have taken. I am confident that I will use the tools and resources from the course in my daily work.”

Strategy Management, Grupo CHRISTUS MUGUERZA

“Within two months of having attended the program, our organization has adopted a creative and forward-looking strategy for our digital platforms. This program is a must for all senior leaders..”

COO/CFO, Capital Public Radio, Sacramento, CA