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Growth Marketing
Strategies to unlock new opportunities
To drive profitable growth in today’s dynamic business landscape, leaders must possess a deep understanding of their market, strategic insights into their customers’ behavior, and a powerful command of strategies and techniques that identify opportunities and inspire cross-functional teams to act quickly. The Growth Marketing program at Kellogg Executive Education will equip you with these essential skills through a rigorous and engaging curriculum. Join us at our vibrant Miami campus for a transformative experience led by renowned professors Derek Rucker and Kevin McTigue.
You will learn the critical 4-W’s of business growth in an immersive faculty-led experience, to equip you to better navigate the complexities of today’s market.
Where Do You Grow?
- Learn how to match high-potential market segments with your optimal products and services.
- Explore the disciplines of innovation, advertising, and brand purpose.
- Create clear, practical, short-term objectives that align with your organization’s goals.
- Understand how to balance brand versus performance marketing.
Who Are My Customers?
- Which customers provide the strongest opportunities for growth?
- Determine who your customers are and manage the complexity of audience targeting.
- Balance strategic targeting with AI-driven channel planning.
Why Are They Not Buying?
- Understand customer perceptions and barriers to purchasing.
- Learn how to develop a compelling messaging strategy that activates consumer motivations.
When and How Do We Engage?
- Outline a tactical approach to meet your customers’ needs through journey mapping.
- Optimize creative strategies and tactical execution.
Incentives available for groups and teams of four or more attending open enrollment programs. Learn more
Personal Consultation
Please contact us to schedule an advising session
Who Should Attend
- Marketing Leaders and Executives: Senior marketing professionals responsible for driving growth in their organizations.
- General Managers and Revenue Leaders: Executives focused on expanding market reach and driving growth.
- Product Managers and Entrepreneurs: Professionals involved in developing and marketing products and services who seek to scale their brand.
- Sales and Business Professionals: Individuals looking to enhance their strategic marketing capabilities and contribute to their company’s growth engine.
- Emerging Leaders: High-potential staff who wish to become a growth catalyst in their organization.
Key Benefits
- Engage in Experiential Learning: Participate in hands-on exercises that unite faculty and participants, bringing growth concepts to life and ensuring practical application.
- Adopt a Growth-Oriented Mindset: Learn to foster a proactive approach to assessing business challenges and converting them into opportunities.
- Master Strategic Frameworks: Learn to ask the right questions within your organization and apply proven methods to drive brand growth.
- Discover Contemporary Practices that Leverage Foundational Marketing Strategies: Connect innovative digital and AI-driven techniques with timeless strategic principles.
- Change How You Approach Growth Conversations: Effectively align your team’s activities and outcomes with strategic goals for success.
- Identify Key Growth Opportunities: Learn how to choose the best target segments for your products and services for maximum growth impact.
Faculty
Derek D. Rucker - Academic Director; Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing; Professor of Marketing; Co-chair of Faculty Research
Kevin McTigue - Academic Director; Clinical Associate Professor of Marketing
2024 Session
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December 9-12, 2024 Start: December 9 at 3:30 PM End: December 12 at 11:45 AM
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$8,750 Lodging and meals are included. |
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