Leading with Advanced Analytics and Artificial Intelligence

Creating business value through data science

Previously Named: Leading with Big Data and Analytics

Technology and data science specialists are not the only ones responsible for leveraging big data, business analytics and artificial intelligence (AI) to deliver solutions to complex challenges. Rather, organizational leadership is responsible for understanding and directing these approaches to achieve their business goals.

This program is designed to help senior leaders effectively manage and seize opportunities in the new environment of advanced analytics. Participants will gain a working knowledge of data science, enabling them to identify the challenges that analytics, machine learning and artificial intelligence can solve. It will also help them make the most effective investments in people, data, systems, culture and organizational structure. Led by world-class Kellogg faculty and former C-Suite practitioners experienced in working with senior executives and organizations who have successfully scaled analytics, this cutting-edge program delivers sophisticated material in an accessible, easy-to-understand format that is immediately applicable to real-world challenges.

Each participant will have the opportunity to receive faculty and peer feedback on a current business challenge related to leading analytics and AI functions within their organizations.

Incentives available for groups and teams of four or more attending open enrollment programs. Learn more

Faculty Office Hours

  • During the program, all participants will have the opportunity to schedule one-on-one discussion time with faculty
  • Office hours are the perfect opportunity for participants to raise specific questions about how program learning and content may apply to their organizations and responsibilities

Read this transcript from Kellogg Insight: Making Data Work Harder for You

Leading with Advanced Analytics and Artificial Intelligence Webinar:  This video features Professors Eric Anderson, Florian Zettelmeyer and Jim Woodrum and covers additional information and perspective on the Leading with Advanced Analytics and Artificial Intelligence program.

Why Analytics is a Leadership Problem
with Academic Director Florian Zettelmeyer

Personal Consultation

Please contact us to schedule an advising session

Who Should Attend

  • Leaders who want to scale analytics and AI in their organization
  • Senior leaders who want to build a culture of data-driven decision making
  • Functional leaders in areas such as marketing, finance and other operational areas who would benefit from a better understanding of how to leverage analytics and AI in decision-making
  • Data scientists who want to learn how to create business value with analytics and improve their communication with non-technical managers

Download Past Participant Profile

Key Benefits

  • Identify the business challenges that can benefit from analytics and AI
  • Distinguish between good and bad analytics
  • Learn to ask the right questions and challenge assumptions of analytics and AI
  • Utilize data, analytics and AI to drive successful business outcomes
  • Assemble the team and resources needed to drive data analytics
  • Gain the leadership confidence to stay ahead of a rapidly changing marketplace

Program Content

Why Analytics Needs You and Why You Need Analytics

  • Understand why analytics is every leader’s problem
  • Judge what good analytics looks like
  • Identify where analytics adds value
  • Lead with confidence

The Kellogg Analytics Framework

  • Understand exploratory, predictive and causal analytics
  • Learn to link analytics with strategy and business objectives
  • Develop strategic versus reactive analytics initiatives

How to Distinguish Good from Bad Analytics

  • Gain insight into what can and cannot be learned from the underlying data that is used to produce the analytics
  • Understand the data-generation process
  • Learn how to check for “junk science”
  • Study the four core questions of good data analytics

Creative Gaming Simulation

  • Run your own prediction using predictive analytics to understand how better data yield better predictions
  • Launch your own experiment utilizing an experimental methods framework
  • Understand how advanced machine learning and AI models generate business value

Growth and Scaling with Artificial Intelligence

  • Understand the AI ecosystem
  • Build AI teams
  • Understand advanced predictive analytics: machine learning and AI

How to Build Organizational Muscle in Analytics

  • Overcome barriers to scaling analytics
  • Learn how to manage and develop analytics talent
  • Develop a customer-centric view that guides analytics throughout your organization
  • Gain insight into how leading organizations create career paths for analytics talent

How to Apply Analytics to Your Business

  • Leverage action-learning projects for greater insight
  • Discover how successful organizations utilize data and analytics


Eric T Anderson - Academic Director; Polk Bros. Chair in Retailing; Professor of Marketing

Florian Zettelmeyer - Academic Director; Nancy L. Ertle Professor of Marketing; Faculty Director, Program on Data Analytics at Kellogg

Steven Franconeri - Professor of Psychology, Weinberg College of Arts and Sciences; Director, Northwestern Cognitive Science Program; Professor of Leadership, Kellogg School of Management (Courtesy)

Thomas O'Toole - Associate Dean of Executive Education; Clinical Professor of Marketing

What Participants Say

“Kudos to everyone involved — the entire experience was such a pleasure. This was my first Executive Education experience and I wasn't sure what to expect. I feel that all involved did a really nice job translating this online. We got to know one another relatively well due to the many break-out sessions.”

Participant, Live Virtual Program

“This is an excellent hands-on program with outstanding faculty. The subject matter is relevant to organizations large and small. Participants learn ways to have confidence in data, practical ways to organize a strategic plan and implement data-analysis practices and how to be more confident in managerial decision-making.”

President, Conway Media, Ltd.

“Although I have been immersed in analytics for some years now, this program helped me take a step back and look at analytics from a leadership perspective. Great program and great delivery by the faculty.”

Analytics Manager, Cargill, Inc.

Featured Faculty Videos

Your Learning Experience
with Academic Director Florian Zettelmeyer

Delivering Growth With Analytics
with Academic Director Eric Anderson

Participant Videos


Andres Gavilanez talks about his experience in the Leading with Advance Analytics and Artificial Intelligence program.


Ramprasad Sandilya talks about the faculty in the Leading with Advance Analytics and Artificial Intelligence program.


Shana Erenberg talks about the content in the Leading with Advance Analytics and Artificial Intelligence program.

2024 Sessions

September 9-12, 2024

Start: September 9 at 8:30 AM

End: September 12 at 4:30 PM

Format: In-Person at Allen Center on Evanston Campus

Click here for Executive Education's COVID-19 health and safety protocols


Fee includes lodging and most meals

2025 Sessions

April 14-17, 2025

Start: April 14 at 8:30 AM

End: April 17 at 4:30 PM

Format: In-Person at Wieboldt Hall on Chicago Campus

Click here for Executive Education's COVID-19 health and safety protocols


Fee includes lodging and most meals

September 8-11, 2025

Start: September 8 at 8:30 AM

End: September 11 at 4:30 PM

Format: In-Person at Global Hub on Evanston Campus

Click here for Executive Education's COVID-19 health and safety protocols


Fee includes lodging and most meals

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208