Previously Named: Leading with Big Data and Analytics
Technology and data science specialists are not the only ones responsible for leveraging big data, business analytics and artificial intelligence (AI) to deliver solutions to complex challenges. Rather, organizational leadership is responsible for understanding and directing these approaches to achieve their business goals.
This program is designed to help senior leaders effectively manage and seize opportunities in the new environment of advanced analytics. Participants will gain a working knowledge of data science, enabling them to identify the challenges that analytics, machine learning and artificial intelligence can solve. It will also help them make the most effective investments in people, data, systems, culture and organizational structure. Led by world-class Kellogg faculty and former C-Suite practitioners experienced in working with senior executives and organizations who have successfully scaled analytics, this cutting-edge program delivers sophisticated material in an accessible, easy-to-understand format that is immediately applicable to real-world challenges.
Each participant will have the opportunity to receive faculty and peer feedback on a current business challenge related to leading analytics and AI functions within their organizations.
This program will be offered in a live virtual format through spring 2021. Our live virtual programs are built to deliver a rich experience that’s comparable to our in-person programs. You will have the opportunity to engage with our faculty and your peers in live discussions and lecture sessions. You will come away with the tools to navigate and succeed in the new business landscape.
Read this transcript from Kellogg Insight: Making Data Work Harder for You
Leading with Advanced Analytics and Artificial Intelligence Webinar: This video features Professors Eric Anderson, Florian Zettelmeyer and Jim Woodrum and covers additional information and perspective on the Leading with Advanced Analytics and Artificial Intelligence program.
Learn more about Leading with Advanced Analytics and Artificial Intelligence with this one-hour long information session.
Why Analytics is a Leadership Problem
with Academic Director Florian Zettelmeyer
Why Analytics Needs You and Why You Need Analytics
The Kellogg Analytics Framework
How to Distinguish Good from Bad Analytics
Creative Gaming Simulation
Growth and Scaling with Artificial Intelligence
How to Build Organizational Muscle in Analytics
How to Apply Analytics to Your Business
Eric T Anderson - Academic Director; Polk Brothers Chair in Retailing; Director of the Center for Global Marketing Practice
Florian Zettelmeyer - Academic Director; Nancy L. Ertle Professor of Marketing; Faculty Director, Program on Data Analytics at Kellogg
Steven Franconeri - Professor of Psychology, Weinberg College of Arts and Sciences; Director, Northwestern Cognitive Science Program; Professor of Leadership, Kellogg School of Management (Courtesy)
Kris Hammond - Bill and Cathy Osborn Professor of Computer Science, McCormick School of Engineering
Eric Leininger - Clinical Professor of Executive Education
Thomas O'Toole - Clinical Professor of Marketing; Executive Director, Program for Data Analytics at Kellogg
“This is an excellent hands-on program with outstanding faculty. The subject matter is relevant to organizations large and small. Participants learn ways to have confidence in data, practical ways to organize a strategic plan and implement data-analysis practices and how to be more confident in managerial decision-making.”
President, Conway Media, Ltd.
“Although I have been immersed in analytics for some years now, this program helped me take a step back and look at analytics from a leadership perspective. Great program and great delivery by the faculty.”
Analytics Manager, Cargill, Inc.
Please contact us to schedule an advising session
Your Learning Experience
with Academic Director Florian Zettelmeyer
Delivering Growth With Analytics
with Academic Director Eric Anderson
Designed for Leaders
with Clinical Professor Eric Leininger
Participant Bob Allen discusses his experience with faculty and other participants in the program.
Rita Drucker shares how she learned to use data to make informed decisions.
Olaf Emmerich shares how the program taught him to ask the right questions about data and scale it throughout his organization.
April 5-27, 2021
Start: April 5 at 8:30 AM
End: April 27 at 11:30 AM
Download the Topic Overview
September 13-17, 2021
Start: September 13 at 1:00 PM
End: September 17 at 12:00 PM
This program is designed for leaders who are responsible for the application of big data and analytics within their organizations and its use in making institution-wide decisions. All applications will be reviewed for approval.
Fee includes lodging and most meals