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From left to right: Gregg Kaplan, president and COO of Coinstar, Inc. and DrugBox team members Sheila Schottland ’11, David Schottland ’11, and Raphael Tse ’11.

From left to right: Gregg Kaplan, president and COO of Coinstar, Inc. and DrugBox team members Sheila Schottland ’11, David Schottland ’11, and Raphael Tse ’11.

The next big kiosk idea

Kellogg students take top honors for their concept for a prescription-drug kiosk


3/3/2011 - Three Kellogg students have won $6,000 for their concept for DrugBox, a self-service kiosk pre-stocked with non-vital, high-demand prescription drugs.

The winning students — David Schottland ’11, Sheila Schottland ’11 and Raphael Tse ’11 — bested a field of 25 teams in the “Whiteboard Challenge,” a competition sponsored by coin-counting and movie-rental kiosk operator Coinstar, Inc. DrugBox was one of seven finalist teams that presented their kiosk concept to a panel of university professors and Coinstar executives on campus Feb. 23.

Runner-up ideas included a kiosk that brings together buyers and sellers of used merchandise, and an energy-drink kiosk. Contestants were judged on three criteria: idea, business case and presentation.

“We were delighted with the level of creativity and depth of thinking that the students brought forward,” said Gregg Kaplan, president and chief operating officer of Coinstar, Inc. “We believe there are countless untapped ideas in the automated retail space, and with anticipated self-service retail transactions expected to reach $1.6 trillion by 2013, we want to continue fostering new ideas.”