| 9:00 am |
Welcome
Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director of the Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management
Francesca Cornelli, Dean; Donald P. Jacobs Chair of Finance; Kellogg School of Management
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| 9:10 am |
The Impact of the Pandemic on Consumer Behavior and the Economy
Sergio Rebelo, MUFG Bank Distinguished Professor of International Finance, Kellogg School of Management
|
| 10:00 am |
What CEOs Expect from CMOs
Ann Mukherjee, Chair & CEO North America, Pernod Ricard
|
| 10:35 am |
Break
|
| 10:45 am |
People Still Reside at the Core of Your Business (Even in a Pandemic)
Bernie Banks, Associate Dean for Leadership Development and Inclusion, Clinical Professor of Management, Kellogg School of Management
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| 11:15 am |
Panel: Living Our Commitments to Diversity & Inclusion through Our Brands
Moderator: Cynthia Soledad, Co-Lead, Global Diversity & Inclusion Practice, Egon Zehnder
Daniel Cherry, GM / SVP, DC Comics
Fama Francisco, CEO Global Baby & Feminine Care, P&G
Sherri Gilligan, CMO, Mayo Clinic
Carla Hassan, Chief Marketing Officer, Citibank
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| 11:55 am |
Break
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| 12:00 pm |
Lessons from the New York Times on Reframing Its Business, Massively Improving Engagement, and Growing Its Brand
Stephanie Preiss, Vice President, TV & Audio, New York Times
Jim Stengel, Senior Fellow and Adjunct Faculty, Kellogg Markets & Customers Initiative, Kellogg School of Management
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| 12:30 pm |
Reimagining Marketing for the Next Normal
Jeff Jacobs, Partner, McKinsey & Company
Jean English, Chief Marketing Officer, Palo Alto Networks
Brad Hiranaga, Chief Brand Officer, North America, General Mills
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| 1:00 pm |
A Conversation with the CEO of McDonald’s Corporation
Facilitator: Dick Patton, Head of Global CEO Practice, Egon Zehnder
Chris Kempczinski, President & CEO, McDonald’s
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| 1:45 pm |
Wrap Up and Closing Remarks
Gregory Carpenter & Jim Stengel
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