Thursday, October 8

9:00 am

Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director of the Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management
Francesca Cornelli, Dean; Donald P. Jacobs Chair of Finance; Kellogg School of Management

9:10 am

The Impact of the Pandemic on Consumer Behavior and the Economy
Sergio Rebelo, MUFG Bank Distinguished Professor of International Finance, Kellogg School of Management

10:00 am

What CEOs Expect from CMOs
Ann Mukherjee, Chair & CEO North America, Pernod Ricard

10:35 am


10:45 am

People Still Reside at the Core of Your Business (Even in a Pandemic)
Bernie Banks, Associate Dean for Leadership Development and Inclusion, Clinical Professor of Management, Kellogg School of Management

11:15 am

Panel: Living Our Commitments to Diversity & Inclusion through Our Brands
Moderator: Cynthia Soledad, Co-Lead, Global Diversity & Inclusion Practice, Egon Zehnder
Daniel Cherry, GM / SVP, DC Comics
Fama Francisco, CEO Global Baby & Feminine Care, P&G
Sherri Gilligan, CMO, Mayo Clinic
Carla Hassan, Chief Marketing Officer, Citibank

11:55 am


12:00 pm

Lessons from the New York Times on Reframing Its Business, Massively Improving Engagement, and Growing Its Brand
Stephanie Preiss, Vice President, TV & Audio, New York Times
Jim Stengel, Senior Fellow and Adjunct Faculty, Kellogg Markets & Customers Initiative, Kellogg School of Management

12:30 pm

Reimagining Marketing for the Next Normal
Jeff Jacobs, Partner, McKinsey & Company
Jean English, Chief Marketing Officer, Palo Alto Networks
Brad Hiranaga, Chief Brand Officer, North America, General Mills

1:00 pm

A Conversation with the CEO of McDonald’s Corporation
Facilitator: Dick Patton, Head of Global CEO Practice, Egon Zehnder
Chris Kempczinski
, President & CEO, McDonald’s

1:45 pm

Wrap Up and Closing Remarks
Gregory Carpenter & Jim Stengel