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The Strategy of Leadership: Unleashing the Power of Influence

Seizing Opportunities in an Interconnected World

Your success as a leader ultimately depends on your ability to persuade others to adopt and run with your winning ideas to drive positive business outcomes. The new rules of power and influence in the emerging environment rely less on traditional command-and-control models, and more on knowing the essential insights, frameworks, and tools needed to leverage your influence and drive outcomes. This program combines cutting-edge behavioral research with compelling interactive learning, including simulations, experiential activities and case studies. Recent discoveries in social networks will enable you to build a network rich in social capital that will improve your ability to drive business outcomes in your organization.

Concepts covered include: social capital, networking, crowdsourcing, big data, data visualization, disruptive innovation, viral marketing, the science of persuasion, visual communication, reputation management, and more.
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Upcoming Sessions

  • Apply Online
    December 1-3, 2015
    Fee includes lodging and most meals
  • Apply Online
    June 6-8, 2016
    Fee includes lodging and most meals
  • Apply Online
    November 28-30, 2016
    Fee includes lodging and most meals
  1. Senior-level and general management executives, specifically those whose responsibilities reach across internal and external organizational boundaries
  2. Leaders charged with client development, growing the business and executing innovative initiatives within the organization or with clients and customers

In this program you will:

  1. Build Social Capital: Maximize your social capital as a leader, developing your face-to-face and virtual networks
  2. Build your network efficiently, segmenting your targets and tailoring tactics
  3. Lead change virally, setting in motion desirable social “epidemics” in your organization
  4. Disruptive Innovation: Democratize and open up innovation
  5. Tap into the wisdom of big data and crowdsourcing for decision making
  6. Data Visualization: Make your case visually and persuasively using new, powerful and simple visual tools
  7. Reputation Management: Manage your organization’s reputation —and your own

Leading in Today’s Dynamic World

  1. Explore the cutting-edge science of leadership in today’s world
  2. Gain relevant, practical tools to lead teams
  3. Expand leadership networks and enhance social capital

Leadership That Promotes Action

  1. Learn to assimilate diverse pieces of incomplete information
  2. Convince others of the merits of your ideas
  3. Create a better network that heightens access to valuable insights and resources
  4. Build the necessary and critical skill set to compel buy-in and commitment from others
  5. Integrate decision making

Propel Results With Relevant Leadership

  1. Assemble diverse resources and perspectives to drive novel solutions
  2. Use tipping points to maximize your impact
  3. Tap crowds and virality to generate more informed hypotheses, quicken the pace of innovation and produce solutions
Brian Uzzi - Academic Director; Richard L. Thomas Professor of Leadership and Organizational Change Co-Director, Northwestern Institute on Complex Systems (NICO) Faculty Director, Kellogg Architectures of Collaboration Initiative (KACI) Professor of Industrial Engineering and Management Sciences, McCormick School (Courtesy) Professor of Sociology, Weinberg College (Courtesy)

Steven Franconeri - Professor of Cognitive Psychology, Weinberg College of Arts and Sciences

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LEARN ABOUT | Negotiation | Leadership | Brand Management | Data Analytics

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