Customer Insight Tools: Turning Insight into Effective Marketing Strategies
Increase Profitability and Customer Loyalty
Designed for leaders in both business-to-business and business-to-consumer environments, this highly interactive program will inspire you to ask the right questions — and make the right decisions — to build strong marketing plans and gain a sustainable competitive advantage.
Through engaging lectures, topical discussions and collaborative exercises, you will learn how the right blend of qualitative and quantitative tools can deliver powerful insights into customer needs and perceptions. With knowledge gleaned from the program’s all-star faculty, you will be prepared to use customer insights to position your firm ahead of the pack.
Note: The October 2015 program will be held at Kellogg's downtown Chicago campus, Wieboldt Hall, located at 340 E. Superior Street.
The October 2015 program fee includes classroom instruction, program materials, breakfast, lunch and coffee breaks. Accommodations are not included.
Insight and Analytics Week
You may combine this program with our Strategic Data-Driven Marketing
program to participate in Insight and Analytics Week
. When taken consecutively, these programs are offered at a discount.
Download a Brochure
March 29-31, 2015
Fee includes lodging and most meals
Start: March 29 at 12:00 PM
End: March 31 at 6:00 PM
Location: Evanston campus
October 4-6, 2015
Fee does not include accommodations.
Start: October 4 at 1:00 PM
End: October 6 at 4:15 PM
Location: Chicago campus
What Past Participants Say
"A well-targeted program to help "unlock the black box" of insight techniques for the professional without a formal marketing background."
- Group Senior VP, LaSalle Business Credit
"Really helpful up-to-date tools and expertise I can use. Excellent organization and knowledgeable faculty."
- Account Director, Progression
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