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Business for Scientists and Engineers

Designed for academics and practitioners in the fields of science and engineering, this highly interactive program provides an introduction to business concepts and industry-specific tools and frameworks. Over the course of the program, you will develop foundational skills and knowledge in accounting, strategy, finance, marketing and management — and learn how to apply these tools to your particular industry or role.

Led by an esteemed group of academics and practitioners, the program will cover topics such as taking innovation from bench to market, transitioning to a leadership role, launching a startup, managing intellectual property, implementing negotiation strategies and more. Armed with these tools and frameworks, you’ll be prepared to face new challenges — and embrace new opportunities — that demand a management mindset.
Upcoming Sessions
Session Date Cost
June 9-13, 2014 $7,300 Apply

  1. Scientists, engineers and postdoctoral fellows who would like to familiarize themselves with basic business tools
  2. Research faculty involved in startups
During this course, you will:

  1. Understand and leverage accounting data and financial tools
  2. Develop high-performing teams and organizations
  3. Plan and implement effective negotiation strategies
  4. Lead innovation through its lifecycle
  5. Strategize and communicate marketing initiatives
  6. Develop frameworks for evaluating and initiating business strategies

Accounting For Decision Making

  1. Financial flowcharts and reports
  2. Accounting data for internal management
  3. The link between accounting information, management planning and decision making

Negotiations

  1. Plan and implement effective negotiation strategies
  2. Analyze negotiation situations

Finance

  1. Discounted cash flow valuation
  2. Stock and bond valuation
  3. Portfolio theory
  4. Asset pricing models and efficient markets

Business Economics And Strategy

  1. Economic analysis and optimal decisions
  2. Consumer choice and demand for products
  3. Frameworks for evaluating and formulating business strategies

Leadership

  1. Produce loyalty and commitment in your organization
  2. Productive engagement

Marketing Management

  1. Marketing environment
  2. Determine the organization’s products, prices, channels and communication
  3. Plan marketing efforts

Management of Intellectual Property

  1. Trade secrets, copyrights, trademarks
  2. Management of patent portfolios
  3. Lifecycle of innovation
  4. Best practices

Strategies For Managing Organizations: Influence

  1. Art of persuasion
  2. Interpersonal and procedural tactics of influence
  3. Produce a high-performing team
Sangeeta Vohra - Academic Director; Visiting Clinical Associate Professor of Executive Education

Timothy Calkins - Clinical Professor of Marketing

James Gerard Conley - Clinical Professor of Technology

Mark Finn - Clinical Professor of Accounting Information & Management

Michael Mazzeo - Associate Professor of Management & Strategy

J. Keith Murnighan - Harold H. Hines Jr. Professor of Risk Management

Mitchell A. Petersen - Glen Vasel Professor of Finance; Director of the Heizer Center for Private Equity and Venture Capital

Leigh Thompson - J. Jay Gerber Professor of Dispute Resolution & Organizations; Director of Kellogg Team and Group Research Center; Professor of Psychology, Weinberg College of Arts & Sciences (Courtesy)

Location
Northwestern University – Downtown Chicago campus
Wieboldt Hall
Kellogg Conference Center
340 East Superior Street
Maps and Directions

Accommodations
Avenue Hotel Chicago
160 E Huron St.
Tel: 312-787-2900
Rooms are blocked at a reduced rate till a month before the program
Hotel is two blocks from Wieboldt Hall 

The Mile North Hotel
166 E. Superior Street
Tel: 866-980-9717
(special Northwestern rate depending on room availability; rooms are not blocked)

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