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Successful Fundraising Strategies

Tactics and Tools for Effective Fundraising

Raising funds has never been an easy task for nonprofit leaders. However, the current fundraising environment is more challenging than it has ever been before and nonprofits are asking:
  • How do we keep our asks fresh and exciting to engage donors?
  • Where are we going to find new donors?
  • How can we better use the information we have on our donors to increase their giving?
  • Which of the technology tools make sense for our organization and our donors?

This program will address these important questions and provide opportunities for dialog with seasoned nonprofit practitioners and Kellogg School faculty. It will help nonprofit leaders better understand the current trends and learn tactics that they can employ to reinvigorate their fundraising efforts.

Upcoming Sessions

  • Apply Online
    February 15-16, 2017
  1. CEOs and Executive Directors of Nonprofit Organizations
  2. Board Members of Nonprofit Organizations
  3. Department Heads with Oversight of Development at Nonprofit Organizations
  4. Team Members with Development Responsibilities at Nonprofit Organizations

In this course, you will learn to:

  1. Understand current trends in fundraising and the implications for your organization
  2. Move from anecdotal to data-driven development decisions
  3. Understand development research and prospect management
  4. Identify ways to advance your major gift strategies and engage your donors

Smart Marketing Strategy for the Nonprofit Organization

  1. Identify the four foundations of marketing strategy: segmenting markets, selecting targets or focus areas, positioning the organization for maximum impact, and managing the brand
  2. Understand why developing marketing strategy for a nonprofit organization is different; including an analysis of competitive forces and customer focus
  3. Learn about creating and sustaining brand equity
  4. Gain tools and ideas for easily replicable and effective market research activities

Prospect Research in an Electronic Era

  1. Understand the role information can play in various stages of fundraising
  2. Learn research and prospect identification techniques used in a wide range of shops
  3. Learn how to apply these to your shop, whatever the size

Moving Beyond Anecdotal to Data-Driven Decisions

  1. Learn how to focus limited resources to cultivate the right donors using the right levers
  2. Identify tools, including databases and surveys, to measure and monitor activities at the nonprofit organization
  3. Understand how to analyze and interpret the data and identify the drivers of giving
  4. Training to shift the culture at the nonprofit organization from anecdotal to data-driven
  5. Identify best practices in building a database that works to build donor knowledge at the organization

Major Gift Strategies and Donor Relations

  1. Identify the challenges facing advancement professionals in “the new normal” and understand the importance and impact of major gifts
  2. Understand the need for new, unconventional, guerilla-type approaches to identifying, cultivation, and soliciting of major gifts
  3. Learn about the donor relationship building process, including tactics for getting in the door and an opportunity to workshop strategies to prepare for the actual major gift solicitation visit
Leo Latz - Principal, Latz & Wall

Angela Lee - Mechthild Esser Nemmers Professor of Marketing; Chair of Marketing Department

Sacha Litman - Managing Director and CEO, Measuring Success

Liz Livingston Howard - Clinical Associate Professor of Management; Director of Non-Profit Executive Education

Christina Pulawski - Independent Consultant, Christina Pulawski Consulting

Nonprofit Management Programs are held at Northwestern University's Chicago Campus.

Wieboldt Hall

Kellogg Conference Center
340 East Superior Street
Maps and Directions

Programs typically start promptly at 8:30 am and end by 5:00 pm each day. Once you have registered and paid for a program, you will receive a detailed schedule which includes daily start/end times, session titles, and faculty names.

Program Fees
All two and three-day programs cost $950.00 each. Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations.

Application Deadline
The deadline for registration is 10:00 am one business day prior to the program start date.

Participants are responsible for booking their hotel accommodations during their stay in Chicago.
Download Recommended Hotel List

Cancellation Policy:
Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend.  Otherwise, participants will be charged 20% of the stated program fees.

When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund.  Participants are allowed three rollovers, after the third rollover, participants forfeit the money paid to the Center for Nonprofit Management.  

 *Refund or rollover must be requested at the time of the program cancellation.  Once a program payment has been rolled over, a monetary refund is no longer an option.  The participant must continue with the rollover process.

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LEARN ABOUT | Negotiation | Leadership | Brand Management | Data Analytics

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