Big Data for Nonprofits
Why Big Data is the Key to Your Organization’s Survival
You’ve heard the term “Big Data” but what does it mean for your nonprofit? This course will teach you how to leverage your data so your organization can thrive in mission achievement and financial sustainability for years to come.
"Big Data is the way all large businesses are going. The nonprofit community can hop on this train now or get left in the dust"- Gordon Hecker, Executive Director of the Columbus Jewish Federation and former SVP of Corporate Marketing for Nationwide Insurance
"Across sectors, we expect to see value accruing to the leading users of "big data," at the expense of laggards, a trend for which emerging evidence is growing stronger. Forward-thinking leaders can begin to aggressively build their organizations’ big data capabilities."- McKinsey Global Institute
"Big Data is about what, not why. Humans have been conditioned to look for causes even though searching for causality is often difficult and may lead us down the wrong paths. In a big-data world we can discover patterns and correlations in the data that offer us novel and invaluable insights. Correlations may not tell us precisely why something is happening but they alert us that it is happening. If millions of electronic medical records reveal that cancer sufferers who take a certain combination of aspirin and orange juice see their disease go into remission, then the exact cause for the improvement in health may be less important than the fact that they lived."- Viktor Mayer-Schonberger and Kenneth Cukier, Big Data: A Revolution that will transform how we live, work, and think