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News & Events

Professor Gregory Carpenter was honored for the research that led to his book "Resurgence: The Four Stages of Market-Focused Reinvention"

Greg Carpenter discusses market-focused culture.

Carpenter honored

Kellogg's Gregory Carpenter won the Sheth Foundation/Journal of Marketing Award for 2013


8/4/2014 - Gregory Carpenter has won the coveted Sheth Foundation/Journal of Marketing Award for 2013 for the research that led to his book, Resurgence.

The award, given by the American Marketing Association, recognizes the article published in the Journal of Marketing between 2004 and 2008 that has made the greatest long-term contributions to both theory and practice of marketing.

The award was presented at the American Marketing Association’s Summer Marketing Educators’ Conference on Aug. 2.

“That the research presented in the article — and later expanded in our book, Resurgence — was deemed a significant contribution to the discipline of marketing is deeply gratifying and humbling,” Carpenter said.

Like Resurgence, Carpenter coauthored “Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation” with former Kellogg professor John F. Sherry Jr. and Gary F. Gebhardt ’05, associate professor of marketing at HEC Montréal (École des Hautes Études commerciales de Montréal).

Carpenter's roles at Kellogg include the James Farley/Booz Allen Hamilton Professor of Marketing Strategy, director of the Center for Market Leadership and faculty director of the Kellogg Markets and Customers Initiative (KMCI)

Founded by Dr. Jagdish and Madhu Sheth, the Sheth Foundation supports marketing scholarship, publication and research. This past June, the foundation co-hosted a doctoral consortium with the American Marketing Association at Kellogg. 

Learn more about Prof. Carpenter's courses: