The Customer Focused Organization: Leadership, Strategy, and Implementation
Manage the Total Customer Experience
Previously named The Customer-Focused Organization: Critical Steps in Achieving and Sustaining Focus
Organizations focused on their customers consistently outperform their competition. These companies carefully segment their customers, develop a specific value offering for target customers and deliver an outstanding customer experience. In these organizations, everyone — regardless of position or function — knows what the customer strategy means for his or her job and makes decisions consistent with this strategy.
But how do you transform a company into a customer-focused organization when you’re fixated on keeping machines running efficiently or making sure everyone complies with previously successful policies and practices? This program will develop the steps you should take, beginning with defining the customer-focus end-state, developing a marketing strategy and designing the organization to implement the strategy.
Download a Brochure
November 14-17, 2016
Fee includes lodging and most meals
Start: November 14 at 3:30 PM
End: November 17 at 11:45 AM
Location: Evanston campus
What Past Participants Say
"Excellent blueprint for driving strategic and organizational change to implement a market-focused culture."
- VP of Marketing, Business Markets, Sprint
"Dynamic program that offers many options to create a market-focused organization across all levels of your company."
- Director of Market Development, Aventis Behring
"Focused and practical. I can apply the learning immediately."
- Business Development Manager, John Deere Construction and Forestry Division
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