Lara BalazsChief Marketing Officer

Lara Balazs is a global marketing executive with a proven track record of building world-class businesses and brands. She has held multiple marketing leadership roles at companies such as Amazon, Visa, Nike, Gap and General Mills. Currently, she is the Chief Marketing Officer of Intuit, the maker of the financial solutions of QuickBooks, TurboTax and Mint. She is responsible for global marketing and communications in support of Intuit’s mission to power prosperity for customers around the world.

Before joining Intuit, Lara was Vice President, Worldwide Prime and Amazon North America Marketing, where she was responsible for driving growth of the Prime membership program globally, running all paid, owned and earned channels to optimize go-to-market performance. She also led end-to-end marketing for Amazon across channels and categories for the North America region.

Prior to Amazon, Lara held a variety of roles at Visa including Senior Vice President, head of Visa North America Marketing. In this role, she was responsible for all aspects of marketing in Visa’s largest revenue-driving region. As a key driver in Visa’s transformation to digital payment leadership, Lara oversaw marketing and communications for all digital product launches including Visa Checkout and Apple Pay. At Visa, she also led global marketing strategy and planning, global product marketing and innovation marketing.

Lara holds a Pre-Law undergraduate degree from the University of Washington, from which she graduated magna cum laude with Phi Beta Kappa distinction. She has an MBA from Kellogg Graduate School of Business at Northwestern University.

Tracey BelcourtSenior Vice President - Global Growth & Development
Fortune Brands Home & Security, Inc.

Tracey joined the Company as senior vice president of global growth and development in December 2016. Her focus is on assessing and executing opportunities to grow Fortune Brands’ business around the world in current segments, adjacencies, new segments and new geographies.

Before coming to Fortune Brands, Tracey spent four years as the executive vice president of strategy at Mondelez International, Inc. There she led a group of 40 individuals in executing the company’s growth strategies. Prior to that she spent 13 years consulting at Bain & Company where she had an opportunity to work with clients in the industrial products, airline and consumer products categories with a focus on creating strategic performance improvement programs to deliver sustainable value.

Tracey began her career in academia at Concordia University in Montreal, Canada, and at the University of Bonn in Germany. She holds both a Ph.D. and M.A. in economics from Queen’s University in Kingston, Ontario and a B.S. in economics and mathematics from the University of Alberta.

Gregory Carpenter James Farley/Booz Allen Hamilton Professor of Marketing Strategy
Director of the Center for Market Leadership
Faculty Director, Kellogg Markets & Customers Initiative (KMCI)
Kellogg School of Management

Gregory Carpenter focuses on understanding how firms succeed with consumers. Based on award-winning research, his recent book, Resurgence: The Four Stages of Market-Focused Reinvention (Palgrave Macmillan, 2014), examines how firms that face serious challenges enjoy renewed success by transforming their culture to focus more on customers. He previously co-edited the Handbook of Marketing Strategy (Edward Elgar, 2012), and Readings on Market-Driving Strategies: Toward a New Concept of Competitive Advantage (Addison Wesley, 1997).

Appearing in leading academic journals, such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Management Science, Marketing Science, and Psychometrika, his research has been recognized by the The American Marketing Association with the William F. O'Dell Award, the Paul E. Green Award, the Donald R. Lehmann Award, and the Sheth Foundation/Journal of Marketing Award.

Harvard Business Review, Financial Times, Forbes, BusinessWeek, and National Public Radio have featured his research, and it has been cited in arguments before the United States Supreme Court. Recognized by BusinessWeek as one of a small group of outstanding faculty in its Guide to the Best Business School, he was voted Outstanding Professor of the Year Award by the Kellogg Managers' Program, and he received the Sidney J. Levy Teaching Award.

He teaches an elective in the MBA program, Consumers, Culture & Leadership, and he is the academic director of two Kellogg executive program: Kellogg’s Chief Marketing Officer Program, which helps prepare executives for the challenging role of CMO, and The Customer-Focused Organization. He co-chairs the Marketing Leadership Summit, bringing thought leaders together each fall to explore the future of marketing.

He often speaks and advises firms. Past and current clients include Bacardi, Carnival Corporation, Coca-Cola, Cunard Lines, Diageo, Dow Chemical, Federal Reserve Bank, Government of Mexico, General Electric, Harley-Davidson, Health Management Academy, Novartis, PepsiCo, Pfizer, SC Johnson, Target, Unilever, and Visa.

A former Academic Trustee of the Marketing Science Institute, he served as a member of the board of advisors of Hamilton Consultants, and a member of the advisory board of Terlato Wine Group. He was named a Chevalier in the Ordre des Coteaux de Champagne for his contribution to champagne.

Previously, on the faculty of the UCLA, Columbia University, and the Yale School of Management, he received his B.A. from Ohio Wesleyan University, and M.B.A., M.Phil. and Ph.D. degrees from Columbia University.

Jason HeckerNorth America Chief Marketing Officer Practice Group Leader
Egon Zehnder

Jason leads the firm’s Chief Marketing Officer Practice in North America and is a leader in the Consumer Practice. Based in Chicago, he advising global companies on leadership and talent strategies to drive new growth in times of company and industry transition. Jason works across both consumer and industrial sectors with particular focus in the area of growth and innovation. He conducts executive search across a range of top leadership positions and consults on client solutions from management appraisals to leadership integration.

Prior to joining Egon Zehnder, Jason worked for more than 20 years as a global business executive at early-stage ventures and Fortune 500 companies. Most recently, he was the Chief Commercial Officer of PureCircle Limited, the world’s leading innovator and producer of Stevia sweeteners and flavors. Before that, Jason managed a wide range of major brand portfolios and drove the development of new products at Kraft Foods Group Inc. Earlier in his career, Jason served as the Head of Strategic Consulting Services for the digital agency Organic Inc. in Chicago.

Jason earned an MBA from the Kellogg School of Management and BS from the University of Michigan. In his private life, his main passion is his family. Jason and his wife frequently go to watch their sons play ice hockey or their daughter figure skate. He also enjoys playing golf and traveling to distant parts of the globe.

Jason HellerPartner, Global Lead, Digital Marketing Operations & Technology
McKinsey & Company

Jason has been a digital marketing pioneer, agency leader, strategist, and recognized thought leader for over 20 years. He works closely with CMOs, CIOs and the rest of the C-suite on digital and marketing transformation initiatives to drive growth. Jason operates at the intersection of marketing, technology, data and AI to help companies develop the capabilities and operating models to accelerate growth in customer acquisition and value across the customer lifecycle.

Prior to McKinsey Jason was as a serial entrepreneur. He founded Agiliti, a unique consultancy focused on digital marketing operations and strategy, which was absorbed into McKinsey in 2014. He also co-founded and was CEO one of the first digital media and eCRM agencies, which he sold in 2005 to Horizon Media. He has also helped many of the agency holding companies develop digital capability and talent programs over the course of the last 20 years.

Jason is a frequent keynote speaker at industry events and contributes to numerous industry publications. He has been an active member of the advisory boards of several marketing technology companies.

Brian IrvingChief Marketing Officer

As Chief Marketing Officer, Brian leads a global team charged with the guardianship of the Eventbrite brand, attracting more creators to the platform, taking the company’s products to market, and building advocacy and community. Over the past two decades he has led iPhone and iPod Marketing Communications at Apple, Global Marketing for Google where he built the Google Play brand into a premium entertainment product, and the launch of Airbnb’s repositioning from homes to trips as Global Marketing Director. Brian is no stranger to shepherding iconic brands, having spent the early part of his career at Levi Strauss & Co, GE and General Motors.

Jeff JacobsPartner
McKinsey & Company

A leader of McKinsey's marketing performance and growth strategy practices, Jeff brings over 25 years of experience in global line marketing and sales, brand strategy, marketing ROI, end-to-end transformations, and innovation. He also has deep expertise in helping companies rethink their global agency and partner ecosystems to drive more growth.

He has helped several Fortune 100 companies reimagine how and where they can drive growth, increase consumer engagement, and spend their marketing dollars more effectively and efficiently. Additionally, he spends a lot of his time helping organizations evolve their marketing capabilities to take advantage of the data, analytics, and proliferating digital channels available. He primarily focuses on Consumer, Retail, Technology and Telecom, and Financial Services.

Before McKinsey, Jacobs was a global brand director at Gatorade, helping introduce the brand and drive 10+% growth around the world. Additionally, he served as CMO at Aon Corporation.

When not thinking about Marketing and Growth, Jacobs spends his time traveling the world with his wife and two teenage daughters. They also sponsor a refugee family from Syria, which they have done the last two years.

Jacobs is a double Northwestern graduate – College of Arts and Science and Kellogg School of Management…and a proud Evanston resident!

Eric LentSenior Vice President, Global Marketing
Upscale Brands at InterContinental Hotels Group (IHG®)

Eric Lent is Senior Vice President, Global Marketing, Upscale Brands at InterContinental Hotels Group (IHG) As a key senior leader, Eric is part of the core team that runs the marketing function globally. He is also on the Regional Leadership team for the Americas. Eric has strategic and tactical responsibility for the development and delivery of overall category, business and marketing performance, brand and commercial strategy, guest experience, food & beverage, innovation, design, and marketing communications for IHG’s upscale hotel portfolio.

Before joining IHG, he served as SVP, Chief Marketing & Consumer Technology Officer at Herschend Family Entertainment Corporation (HFE), where he was responsible for all aspects of marketing operations nationally, as well as an EVP for the Harlem Globetrotters.

Previously, Eric spent over seven years with The Hershey Company in various marketing and general management roles. As part of the leadership team that transformed Hershey into a top performing company, Eric helped drive record quarterly earnings and delivered top-tier shareholder return in the consumer packaged-goods sector.

Prior to The Hershey Company, Eric served as a director with Eastman Kodak and brand manager at S.C. Johnson. Eric has a strong track record with global brands, and has won numerous awards for effective marketing and advertising, including multiple Effie Awards.

Outside of work, Eric's is an advisor to 48in48, an organization dedicated to building websites for non-profits. Previously, he served as Board Chairman for the Towson University College of Business and Economics, where he received the Dean’s Recognition Award for his lifetime of career successes.

Lindsay LevinChief Marketing & Sales Officer

Lindsay Levin is a marketing leader with experience in consumer product marketing and scaling and building organizations. Today, she is the CMO and CSO at Fluresh, a premium vertically integrated medical cannabis company with a focus on quality and wellness. Slated to launch in Q4, Fluresh will grow and produce cannabis products and operate its dispensaries out of Michigan to start.

Most recently, Lindsay served as the CMO at RXBAR, a high-growth snack company that was acquired by Kellogg’s for $600M in 2017. She joined the company in its infancy, as its eighth employee, and helped build the organization from seven employees to 250+, with revenues growing 2000% over 3 years. At RXBAR, Lindsay oversaw all marketing disciplines, including branding, advertising, retail marketing, e-commerce and innovative go-to-market strategies.

Prior, Lindsay worked at PepsiCo, where she focused on brand management and global brand strategy for the Quaker brand. Lindsay also worked at Stanford University and Navigant Consulting. Lindsay holds a BA from Stanford University and an MBA from Northwestern University. In 2018, Lindsay was awarded the American Marketing Association’s Brand Visionary Award (Chicago Chapter).

Lindsay lives in Lincoln Park in Chicago where she and her husband are raising their two children (a 4.5yo son and 2yo daughter)

Monica McGurkChief Global Growth Officer
Kellogg Company

Monica McGurk is a passionate advocate for our global food system, fusing strong commercial instincts, technological savvy and market insight to champion consumer and customer needs, navigate ambiguity, and inspire sustainable growth.

She currently serves as the global Chief Growth Officer of Kellogg, the ~$14B maker of such beloved brands as RXBar, Eggo, Pringles, Frosted Flakes and Morningstar Farms, having previously served as its Global Chief Revenue & eCommerce Officer. In her current role she leads Insights & Analytics, R&D, Category Strategy, Global Brands, Marketing, Revenue Growth Management, Sales and Channel Strategy, Digital and eCommerce.

She previously held positions as the Chief Growth Officer of Tyson Foods, helping define the ~$40B company’s agenda for sustainable growth at scale. Prior to this role, she was President of Tyson’s multi-billion dollar Foodservice business, as well as Senior Vice President of Strategy and New Ventures. In this capacity she led strategic planning, spearheaded the creation of Tyson’s first sustainability strategy, and founded TNV, a corporate venture fund and incubator with $150MM in committed capital focused on alternative protein, business models that eliminate food waste and food insecurity, and “the Internet of Food,” leading investments in emerging industry shapers such as Beyond Meat.

Before joining Tyson Foods, Monica worked for The Coca-Cola Company, where she was Senior Vice President of Strategy, Decision Support and eCommerce for the company’s North America Group. While there, her team facilitated the biggest grocery product launch in Amazon’s history and the creation of the bottle personalization website,, introducing Coca-Cola to the world of special event marketing and consumers to their favorite beverage in a truly customized 8 ounce glass bottle.

Prior to Coca-Cola, she was the founding CEO of the analytics-driven startup, The Alumni Factor, empowering students and parents with the first customizable college ranking system based on actual life outcomes of college alumni. She spent over 15 years at McKinsey & Company, one of the world’s top management consulting firms, where she focused on the consumer and retail sectors. At McKinsey, she co-founded McKinsey’s consumer innovation practice in the Americas and led its consumer organization practice, particularly focusing on capability building in demand-generation drivers such as sales, marketing, and innovation. Monica serves on the Board of Directors of MAA, a publicly listed multi-family housing REIT with market capitalization of ~$14B, and recently completed service on the Governor’s Blue Ribbon Commission on Advanced Analytics & Computing, State of Arkansas. She lives in Winnetka, Illinois, with her husband, Tom, and their children. Her personal passions include writing novels, combatting human trafficking, promoting women’s issues, and talking her way into the kitchens of restaurants around the world. Monica holds Masters degrees in Business Administration and Education from Stanford University, as well as an A.B. in Government from Harvard, but is a Gator by Choice.

Vineet MehraGlobal Chief Marketing Officer
Walgreens Boots Alliance

Vineet Mehra is a truly global business leader having lived-in and led diverse teams across North America, Europe, Asia and South America. Vineet's global career has had him leading multi-billion dollar organizations across a range of industries including a major P/E backed Consumer Internet Business, Consumer Health Care, Retail and Beauty Care. He is currently Global Chief Marketing Officer for Walgreens Boots Alliance $100 Billion+ business where he is responsible for laying out the vision and strategic direction for all of WBA’s marketing activities across their global portfolio of Retail (including Walgreens and Boots) and Consumer Brands (including No.7, Liz Earle and Soap&Glory).

Vineet is also Chairman of the Board of Directors of Effie Worldwide and a member of the Executive Committee for the organization alongside 15 of the world’s most influential CMOs and Agency Leaders.

Vineet has received numerous accolades and awards throughout his career. He was named by Forbes as one of the world’s Top 50 CMOs, recognized by AdWeek as one of the Top 20 Tech-Driven CMOs, honored with the Top 40 under 40 award by both Ad Age and P&G’s Alumni Association, Chair of the Jury for the Global Media Awards, and an Invited Speaker at the prestigious Cannes Lions Festival of Creativity. His views and opinions have been quoted in major publications such as the Harvard Business Review, Forbes and Ad Age.

Before WBA, Vineet was Global Chief Marketing Officer for, the world's leading Consumer Genomics company where he was tasked with modernizing the marketing organization, and bringing consumer genomics into the cultural mainstream while owning delivery of Ancestry’s $1Billion+ worldwide revenue goal. Prior to Ancestry, Vineet held key leadership positions at Johnson & Johnson including Global President - Baby Care where he led a $3Billion+ flagship portfolio of brands, and Global President - Marketing Services, where he held responsibility for J&J's $2Billion+ Global Media budget, the Global Digital Organization, and Global Consumer Insights & Analytics.

Sergio RebeloMUFG Bank Distinguished Professor of International Finance
Professor of Finance
Kellogg School of Management

Sergio Rebelo is the MUFG Bank Distinguished Professor of International Financethe at the Kellogg School of Management, where he has served as Chair of the Finance Department.

Professor Rebelo does research on macroeconomics and international finance. He has studied the causes of business cycles, the impact of economic policy on economic growth, and the sources of exchange rate fluctuations. His research has been funded by the National Science Foundation, the World Bank, the Sloan Foundation, and the Olin Foundation.

He is a fellow of the Econometric Society, the National Bureau of Economic Research, and the Center for Economic Policy Research. He has been a member of the editorial board of various academic journals, including the American Economic Review, the European Economic Review, the Journal of Monetary Economics, and the Journal of Economic Growth.

He has won numerous teaching awards at the Kellogg School of Management, including the Executive Masters Program Outstanding Professor Award and the Professor of the Year Award.

Professor Rebelo has served as a consultant to the World Bank, the International Monetary Fund, the Board of Governors of the Federal Reserve System, the European Central Bank, the McKinsey Global Institute, the Global Markets Institute at Goldman Sachs, and other organizations. He received his Ph.D. in Economics from the University of Rochester.

Jay SethiChief Marketing Officer
Diageo Beer Company & Head of Smirnoff NA

Jay Sethi was appointed CMO, Diageo Beer Company & Head of Smirnoff NA in 2019. In his role, Jay manages the North America Marketing and Business team for the World's #1 Vodka brand, Smirnoff, and a portfolio of Beer brands, including the iconic Guinness Beer brand. In addition to his business responsibilities, Jay is a passionate leader of diversity and inclusion. He was instrumental in creating the WorldPride campaign for the Smirnoff brand in partnership with the Human Rights Campaign (HRC) and proudly accepted the Corporate Equality Award on behalf of Diageo in 2018.

Jay came to Diageo from Procter & Gamble as the Director of North America COVERGIRL, returning the brand to growth through new and exciting partnerships, including the NFL and The Hunger Games movie franchise. He previously led the portfolio strategy across P&G’s beauty brands, re-launched the company’s iconic Ivory brand, delivered significant growth on the Olay anti-aging business, and developed the company's health and beauty strategy for its Walmart stores division.

Jay is known as an innovative marketer with expertise in transforming big brands through advanced digital, retail, media and entertainment marketing. He was named to the prestigious “40 under 40” list from Ad Age in 2013 and received the “Rising Star” National Marketing Award from the Association of National Advertisers (ANA) in 2014. Additionally, Jay and his teams have received numerous marketing industry awards.

Jay graduated from The University of Chicago and previously worked in the world of Chicago politics with roles in the U.S. Senate and top political campaigns. Jay is fluent in Spanish and is proudly Multicultural and a member of the LGBTQIA community.

Jim StengelSenior Fellow and Adjunct Professor, Markets & Customers Initiative
Former Global Marketing Officer, Procter & Gamble
Kellogg School of Management

Jim Stengel is President/CEO of The Jim Stengel Company. A prolific writer, speaker and advisor, Jim is the author of Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, and Unleashing the Innovators: How Mature Companies Find New Life with Startups.

Jim is widely known for leading innovation and for his commitment to building purpose-inspired leadership capabilities. In 2011, he was named to the first-ever Fortune Executive Dream Team, has been named multiple times by Advertising Age as the number one "Power Player" in marketing, and is a 2017 American Marketing Association Hall of Fame inductee. In 2017, Jim was appointed Senior Fellow and Adjunct Professor within the Kellogg Markets & Customers Initiative. Jim has served as Dean of the Young Marketers Academy at the Cannes Lions International Festival of Creativity since 2011. In 2013, he pioneered the CMO Accelerator program at the Cannes Lions Festival, and continues to serve as Dean. Jim is the former Global Marketing Officer of Procter & Gamble, and a former member of the Board of Directors for AOL and Motorola.

Jim is the subject of the recent whitepaper "Architect & Artist" by Prof. Gregory S. Carpenter and Thomas C. Hayes.