Wednesday, October 16

5:30 pm

Registration Opens

6:00 pm – 7:00 pm

Welcome Reception

7:00 pm – 8:30 pm


Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director of the Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management

Francesca Cornelli, Dean; Donald P. Jacobs Chair of Finance; Kellogg School of Management

Remarks & Closing
Jim Stengel, Senior Fellow and Adjunct Professor with the Kellogg Markets & Customers Initiative, Kellogg School of Management

Thursday, October 17

8:00 am – 8:45 am

Registration and Breakfast

8:45 am – 9:15 am

Gregory Carpenter & Jim Stengel

9:15 am – 10:00 am

Value and Luxury: Understanding the U.S. Consumer
Sergio Rebelo, MUFG Bank Distinguished Professor of International Finance; Professor of Finance, Kellogg School of Management

10:00 am – 10:15 am

Networking Break

10:15 am – 11:00 am

Today's CMO: How to Orchestrate a Seat at the Table
Lara Balazs, Chief Marketing Officer, Intuit

11:00 am – 11:45 am

Marketing’s Moment is NOW: The CMO’s Role in Unifying the C-Suite to Deliver Growth
Jason Heller, Partner, Global Lead, Digital Marketing Operations & Technology, McKinsey & Company
Jeff Jacobs, Partner, McKinsey & Company

12:00 pm – 1:00 pm

Park Dining Room, Allen Center

1:00 pm – 1:45 pm

A Conversation on Growth
Monica McGurk, Chief Growth Office, Kellogg Company, facilitated by Jim Stengel

1:45 pm – 2:30 pm

The Inorganic Growth Imperative: Exploring CMO's Seat at the M&A Table
Jason Hecker, North America Chief Marketing Officer Practice Group Leader, Egon Zehnder
Tracey Belcourt, Senior Vice President - Global Growth and Development, Fortune Brand Home & Security, Inc.
Eric Lent, Senior Vice President, Global Marketing, Upscale Brands, InterContinental Hotels Group
Lindsay Levin, Chief Marketing & Sales Officer, Fluresh

2:30 pm – 2:50 pm

The Fruits in the Roots: Igniting Growth on Smirnoff by Remembering our Purposeful Past
Jay Sethi, Chief Marketing Officer, Diageo Beer Company & Head of Smirnoff NA

2:50 pm – 3:10 pm

Networking Break

3:10 pm – 3:30 pm

Brand as a Driver of Growth: Adopting an Incubation Approach
Brian Irving, Chief Marketing Officer, Eventbrite

3:30 pm – 4:15 pm

The Modern CMO's Playbook
Vineet Mehra, Chief Marketing Officer, Walgreens Boots Alliance

4:15 pm – 4:30 pm

Wrap Up and Closing Remarks
Jim Stengel

4:30 pm – 5:30 pm

Closing Reception