Kellogg School of Management welcomed industry leaders for the seventh annual Kellogg Marketing Leadership Summit on October 11-12, 2017.
This year's summit theme was “The Challenge of Building Consumer and Brand Trust”, and as in past years, the program to featured a mix of interactive sessions and panels, insights from C-suite practitioners, and previews of new research from Kellogg faculty and summit partners at Egon Zehnder and McKinsey & Company.
To learn more about the Summit, read this article at Kellogg Insight
featuring a few of our attendees from 2015. You can also review the Advertising Age
articles that highlight Egon Zehnder’s findings from the 2015 Summit survey.
The Evanston summit comes on the heels of the Marketing Leadership Summit in Shanghai, China, an inaugural extension of the stateside event intended to build global presence for the program. Learn more about both events in the 2017 recap.