Zena Arnold General Manager
U.S. Chromebooks

Zena Arnold is a general manager forged in tech and CPG marketing.

The formative years of her career were at Procter and Gamble and Kellogg, where she held a series of brand and portfolio management roles covering going business, upstream design and shopper marketing in the beauty and food and beverage categories.

Arnold joined Google to run Go To Market for Google Play in the Americas, accelerating sales via growth marketing, brand building initiatives, and performance media and partnerships. She then moved to head up all Global Marketing for Chromebooks, overseeing Product Marketing, Brand Marketing, Partnerships, Go To Market and International expansion, resulting in double digit share growth.

Most recently Arnold left marketing for general management and currently runs business and operations for Chromebooks in the US, the largest market. She has grown the business +30% year-on-year in a declining category, recently surpassing Apple's Mac share for the first time in the PC category.

When not working or riding a shuttle from San Francisco to Mountain View, Arnold is attempting to get into San Francisco's newest restaurants, travelling to new countries or being ordered around by her cats.

Carrie Bienkowski Chief Marketing Officer
Peapod

A dynamic, strategic leader with a proven track record of delivering results for online businesses, Carrie Bienkowski’s role as Chief Marketing Officer of Peapod.com, the nation’s leading online grocery service, gives her the enviable role of showing Americans how they can shop smarter, save time and money, and find the foods they want in order to eat better each and every day.

As chief brand strategist, Bienkowski is focused on fueling continued growth for Peapod by increasing service in existing markets like New York, as well as adding new regions to the 24 markets currently served by Peapod. She is also committed to deepening Peapod’s technology offerings that enhance the consumer shopping experience – from an updated Peapod Mobile app to partnerships with meal planning services like GatheredTable and digital recipe integration start-ups like Chicory, Whisk and Popcart.

Bienkowski is a seasoned blue chip brand strategist with deep expertise in e-commerce, mobile user experience and retail. Prior to joining Peapod, Bienkowski served as the Head of Buyer Experience for eBay’s Fashion vertical in the European markets. Earlier in her career, Bienkowski spent nearly a decade at Procter & Gamble, where she served as European marketing director for one of the company’s billion dollar brands. Later, at C&E Advisory in London, Bienkowski counseled businesses and brands including L’Oreal, Sky Media, HSBC, Boots Pharmacy and Vodafone in sustainability strategies.

Bienkowski received her degree in finance and business economics from the University of Notre Dame. Originally from northern California, she now resides in Chicago with her husband, three daughters and the two of the world’s laziest cats.

Gregory Carpenter James Farley/Booz Allen Hamilton Professor of Marketing Strategy
Director of the Center for Market Leadership
Faculty Director, Kellogg Markets & Customers Initiative (KMCI)
Kellogg School of Management

Gregory Carpenter focuses on understanding how firms create competitive advantage through marketing strategy. Based on award-winning research, his recent book,Resurgence: The Four Stages of Market-Focused Reinvention (Palgrave Macmillan, 2014), examines how firms transform their culture,regaining advantage and renewed success. He previously co-edited the Handbook of Marketing Strategy (Edward Elgar, 2012).

As Faculty Director of the Kellogg Markets and Customers Initiative, he fosters research, teaching,and engagement on topics that cross traditional academic boundaries, including customers and corporate culture, data analytics, and trust. He co-chairs the Marketing Leadership Summit, bringing thought leaders together each fall to explore the future of marketing, and as Academic Director of Kellogg's Chief Marketing Officer Program he helps prepare executives for the challenging role of CMO.

Appearing in leading academic journals, such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research,Management Science,Marketing Science, and Psychometrika, his research on marketing strategy has been recognized by the The American Marketing Association with the William F. O'Dell Award, the Paul E. Green Award, the Donald R. Lehmann Award, and the Sheth Foundation/Journal of Marketing Award.

Harvard Business Review, Financial Times, Forbes, Business Week, and National Public Radio have featured his research, and it has been cited in arguments before the United States Supreme Court. Recognized by BusinessWeek as one of a small group of outstanding faculty in its Guide to the Best Business School, he was voted Outstanding Professor of the Year Award by the Kellogg Managers' Program, and he received the Sidney J. Levy Teaching Award.

He often speaks and advises firms on marketing strategy. Past and current clients include Bacardi, Carnival Corporation, Coca-Cola, Cunard Lines, Diageo, Dow Chemical, Federal Reserve Bank, Government of Mexico, General Electric, Harley-Davidson, Health Management Academy, Novartis, PepsiCo, Pfizer, SC Johnson, Target, Unilever, and Visa.

A former Academic Trustee of the Marketing Science Institute, he served as a member of the board of advisors of Hamilton Consultants, and a member of the advisory board of Terlato Wine Group. He was named a Chevalier in the Ordre des Coteaux de Champagne for his contribution to champagne.

Previously, on the faculty of the UCLA, Columbia University, and the Yale School of Management, he received his B.A. from Ohio Wesleyan University, and M.B.A., M.Phil. and Ph.D. degrees from Columbia University.

Geoff Cottrill Senior Vice President, Strategic Marketing
Coca-Cola

Geoff Cottrill joined The Coca-Cola Company on March 1, 2018 as Senior Vice President Strategic Marketing. Cottrill leads integrated marketing strategy across creative content, media planning and investment, marketing capability, digital, marketing assets and entertainment, music and gaming in the United States. He is also responsible for building and maintaining partnerships while leading communications programs that drive integrating messaging across portfolio of brands.

He rejoined The Coca-Cola Company after most recently serving as President of the advertising and media agency MullenLowe in Boston.

Prior to that, Cottrill spent eight years as the General Manager and Chief Marketing Officer at Converse (Nike Inc.) where he and his team led the brand during a period of unprecedented growth, resulting in the Chuck Taylor All Star becoming the #1 selling sneaker in the world. He also spent three years at Starbucks, as Vice President, Product Development & Marketing for Starbucks Entertainment.

This is Cottrill’s second term with Coca-Cola. He worked for the company from 1996 to 2005 and was Group Director, Worldwide, Entertainment Marketing.

He has had a personal passion for music since the age of 13 when he used to sell fountain Cokes at Tampa Stadium so he could see rock concerts. He is Chair of the Grammy Foundation, an organization dedicated to improving music education and music preservation.

He earned a Bachelor of Science Degree in Economics from Florida State University.

Cottrill, his wife, Allie, and their two daughters, Abby and Claire, reside in Atlanta.

Dave Elzinga Partner, Marketing & Sales
McKinsey & Company

Dave is a partner in McKinsey’s Marketing & Sales Practice with 30 years of experience in marketing, advertising and brand strategy development. His work with leading companies includes developing growth strategies, marketing organization/capabilities, brand positioning and consumer insights. Elzinga developed the Consumer Decision Journey (CDJ) knowledge initiative for McKinsey in order to understand the fundamental shifts in decision-making in a digital world and help marketers align with the changing CDJ.

His experience includes the creation of the Customer Growth Indicator (CGI), a new metric that helps clients understand their growth prospects relative to competition in the next purchase cycle. This metric is based on data from more than 125,000 consumers in 30 categories on 350 brands. The CGI has greater than 60% R-squared in explaining the variance in future growth.

Elzinga has directed Consumer Decision Journey initiatives across industries and geographies to identify growth opportunities leading to 5-10% performance improvement through new product/service innovations (smartphones, credit cards), new brand communications (travel, appliances) and budget reallocation to highest impact touchpoints (auto insurance, beverages).

He has led Global Marketing Excellence programs for multiple clients across industries (e.g. pharmaceuticals, consumer and industrial goods) with the objective of upgrading capabilities across foundational marketing dimensions such as customer insights, marketing planning and brand positioning, resulting in 3-10% business performance improvement.

Additionally, he has developed market segmentation/global brand positioning on $1B+ brands across industries including pharmaceuticals, cars, credit cards, beverages, travel and retail fashion. He has also developed consumer brand strategy for green industry, seeking to dramatically accelerate consumer adoption of environmentally friendly, energy-efficient technology through defining consumer target, industry positioning, and core consumer requirements to deliver on the new strategy.

Prior to McKinsey, Elzinga was a Director of Marketing at the Quaker Oats Company. During his 11 years in brand management, he worked on a variety of businesses in both beverages (Gatorade) and Foods (Quaker Chewy). He began his career in media planning at Grey Advertising in New York. Elzinga holds his MBA from Kellogg School of Management and his Bachelor of Arts degree in International Economics and Politics from Northwestern University. He is based in Chicago.

Rory Finlay Global Practice Leader, Consumer
Egon Zehnder

Rory Finlay, based in Chicago, leads Egon Zehnder's global Consumer Practice. Finlay specializes in assignments that deliver transformation through talent and organizational capability building, and is also active in the Firm's Board Consulting, Chief Marketing Officers and Human Resources Practices.

Finlay's global consumer industry experience spanned launching new brands like Orbit chewing gum at Wrigley, reigniting iconic brands such as Canadian Club, and driving category-breaking innovations.

Before joining Egon Zehnder, Finlay was Senior Vice President and Global Chief Marketing Officer at Beam Global Spirits & Wine Inc. Earlier, while based in Munich, he led marketing operations across 30+ European countries for Wm. Wrigley Jr. Company before serving as the Vice President and General Manager for Wrigley's confectionery brands.

Finlay began his marketing career in the textile industry at Celanese Corporation in New York. He is a Northwestern alumnus, earning his MBA from Kellogg School of Management.

Jason Heller Partner, Global Lead, Digital Marketing Operations & Technology
McKinsey & Company

Jason leads the work in the area of digital marketing operations and personalization at McKinsey & Company, working closely with global chief marketing officers (CMOs) and other executives to transform marketing organizations in response to rapidly changing consumer behavior, the proliferation of multichannel touchpoints, and the opportunities created by innovations in agile marketing, big data, advanced analytics, and machine learning.

His skills in digital marketing have been honed over the past twenty years at the epicenter of the industry’s explosive growth. As CEO and founder of Agiliti, a boutique consultancy focused on digital marketing operations,he worked closely with marketing leaders to transform their digital marketing organizations and partnership ecosystems.

A born entrepreneur—he started his own recording studio and independent record label at 18 and left it to pursue the potential of new media and the Internet—Heller understands the nature and complexity of the challenges companies face in transitioning to digital, from data-driven decision-making and customer acquisition to the development of new marketing roles and management of talent in the digital age. He has worked with leaders in industries as diverse as retail, CPG, telecom, media, publishing, and financial services, aiding them to tailor a structured approach to assessing, developing, and refining their marketing strategies, capabilities, culture, organization, technology, and partner ecosystems.

Prior to his stewardship of Agiliti, Heller co-founded one of the first digital media and relationship marketing agencies in 1998. When it was acquired in 2005 by Horizon Media, the largest independent media agency in the world, he then headed Horizon’s digital group for several years. He is a frequent speaker at industry events and has contributed to industry and mainstream-media publications, including The Harvard Business Review, The New York Times, Wall Street Journal, CNN, Forbes, Fortune, Ad Week, Advertising Age, and MediaPost.

Kevin Hochman U.S. President & Chief Concept Officer
KFC

Kevin Hochman is President and Chief Concept Officer of the KFC U.S. division, which has nearly 4,200 restaurants across the United States.

Hochman became President and Chief Concept Officer in March 2017 after serving as the brand’s Chief Marketing Officer since 2014. With a focus on customers, innovation and brand experience, Hochman has played a critical role in KFC’s brand turnaround, which included launching a new advertising campaign in 2015. In his current role, Hochman is responsible for driving overall KFC brand strategy and performance of the business in the U.S., leading the brand’s efforts to retrain restaurant team members and managers, remodel 70% of restaurants, and re-establish KFC as America’s most iconic chicken brand.

Hochman joined the KFC U.S. team in 2014, bringing more than 18 years of consumer marketing experience to the company. He constructed the brand positioning and advertising campaign that has delivered 11 consecutive quarters of same store sales growth, significantly ahead of the QSR industry, and has doubled franchise system profitability.

Prior to that, Hochman served in a number of brand management and marketing roles with Procter & Gamble, including North America Cosmetics Business Leader. His P&G 18 years spanned very diverse experiences including the brand leader of the #1 brand in 5 different categories, Olay Skin Care, Gillette Venus Blades & Razors, Secret Deodorant, Old Spice Male Grooming and CoverGirl Cosmetics as well as experience leading brands in the Personal Cleansing category including Olay, Zest, Ivory, and Safeguard.

In November 2015, Forbes recognized Hochman as the #2 Most Influential CMO in the world, in 2016, KFC Marketing was named to Advertising Age’s A-List, and in 2017, he was named as one of Nation’s Restaurant News’ Top 50 most powerful people in foodservice, which is a testament to the work Hochman and his team have led to make KFC relevant again.

Hochman holds a Bachelor of Science degree in Economics from The Wharton School at University of Pennsylvania and a Bachelor of Arts degree from Annenberg School of Communications at University of Pennsylvania. He lives in Louisville with his wife and two children.

Betsy Holden Senior Advisor
McKinsey & Company

Betsy D. Holden is a Senior Advisor to McKinsey & Company, working with clients across industries on strategy, marketing, innovation and board effectiveness initiatives. Holden was formerly Co-CEO of Kraft Foods and CEO of Kraft Foods North America. At the time, Kraft Foods was the largest food company in North America and the second largest in the world.

She has 35 years of experience in consumer goods.In addition to her CEO role at Kraft, Holden also held the positions of President, Global Marketing and Category Development; Executive Vice President with responsibility for Operations, IT, Procurement, R&D, and Consumer Insights and Communications; President of the Kraft Cheese Division; President of the Pizza Division; plus multiple line brand management assignments. She developed and launched new products generating over $2 billion in revenue.

Holden graduated summa cum laude and Phi Beta Kappa with a Bachelor of Arts degree from Duke University.Holden received a Masters of Management in Marketing and Finance from Kellogg School of Management. She has been named one of FORTUNE’s Most Powerful Women multiple times and was inducted into the Chicago Business Hall of Fame in 2016.

Holden currently serves on the boards of Dentsply Sirona, Diageo PLC, Western Union, and Lyons-Magnus. She has served on 8 corporate boards over the last 19 years and was named a 2015 NACD Directorship 100 honoree. She also serves on the Executive Committees of Duke University’s Board of Trustees and Kellogg School of Management’s Global Advisory Board. Holden is President of the Board of the Off the Street Club and Treasurer of the Board of the Chicago High School for the Arts.

Jeff Jacobs Partner
McKinsey & Company

A leader of McKinsey's category growth strategy and marketing procurement groups, Jeff brings 20 years of experience in global line marketing and sales, brand strategy, end-to-end transformations, and innovation. He also has deep expertise in agency management, particularly how companies need to evolve their agency relationships in the digital age.

His recent experience includes working with a client on the marketing transformation of a leading packaged goods company to counter a competitive threat. Jacobs helped identify gaps in the brand equities, incremental growth opportunities within specific regions, channels, and consumer targets, consumption occasions, and optimal marketing spend levels.

He also developed a marketing planning process and skill development program for a leading consumer company, which included workshops—such as helping people turn data into practical insights—creating strategic priorities, improving below-the-line promotions, and enhancing marketing efficiency and effectiveness. He helped a global packaged goods company redesign their global marketing organization, including identifying which processes belonged at a global vs. regional vs local level. In addition, he led an agency selection process across five global marketing services for a leading consumer packaged goods company. The work included identifying agencies best suited for the client, and developing detailed ‘should cost’ models. Working closely with the client, he translated the analysis into detailed bid-sheets and developed a successful negotiations strategy.

Jacobs is deeply involved in developing new thinking about and insights into marketing and sales topics, and was one of the creators of the Consumer Decision Journey framework.

Benjamin JonesGordon and Llura Gund Family Professor of Entrepreneurship
Professor of Strategy
Faculty Director, Kellogg Innovation and Entrepreneurship Initiative (KIEI)
Associate Dean for Innovation and Impact
Kellogg School of Management

Benjamin F. Jones is the Gordon and Llura Gund Family Professor of Entrepreneurship, a Professor of Strategy, and the faculty director of the Kellogg Innovation and Entrepreneurship Initiative. An economist by training, his research focuses largely on innovation and creativity, with recent work investigating the role of teamwork in innovation and the relationship between age and invention. Professor Jones also studies global economic development, including the roles of education, climate, and national leadership in explaining the wealth and poverty of nations. His research has appeared in journals such as Science, the Quarterly Journal of Economics and the American Economic Review, and has been profiled in media outlets such as the Wall Street Journal, the Economist, and The New Yorker.

A former Rhodes Scholar, Professor Jones served in 2010-2011 as the senior economist for macroeconomics for the White House Council of Economic Advisers and earlier served in the U.S. Department of the Treasury. In 2011, he was awarded the Stanley Reiter Best Paper Award for the best academic article written by a Kellogg faculty member in the prior four years. Professor Jones is a research associate of the National Bureau of Economic Research and a member of the Council on Foreign Relations.

Eric Leininger Clinical Professor of Executive Education
Kellogg School of Management

Eric Leininger joined the Kellogg School faculty full time in September 2010, coming from McDonald's Corporation, where he was corporate senior vice president since 2004. He has been an affiliated faculty member since 1997.

With Professor Gregory Carpenter, Eric leads The Kellogg Chief Marketing Officer Program. This by-invitation-only program was the first university-based development experience for newly appointed and rising Chief Marketing Officers. The program has attracted attendees from leading organizations, including AT&T, Cisco, Colgate-Palmolive, Discover, GE, General Motors, Hyatt, IBM, Intel, John Deere, McDonald's, Motorola Solutions, Sargento, SAP, SC Johnson, Textron, and The Cleveland Clinic. Eric and Professor Carpenter also lead Kellogg's annual Marketing Leadership Summit in partnership with McKinsey and Egon Zehnder.

His MBA teaching has included Global Marketing, and Marketing of New Products and Services. Eric is a regular contributor to Kellogg's executive programs, such as "Kellogg on Branding," "The Customer-Focused Organization," and "Leading with Big Data and Analytics." He also leads custom executive education programs for a diverse group of companies, including Abbott Labs, Abbvie, Chevrolet, The Coca-Cola Company, Hyatt, John Deere and SC Johnson.

Eric was a member of McDonald's Senior Leadership Team, comprised of the business unit leaders and the global, C-suite functional leaders. His primary responsibility was consumer and business insights: additionally, he was the executive sponsor for McDonald's marketing training.

Eric joined McDonald's from Kraft Foods, where he held a variety of marketing services and information positions for 11 years, including senior vice-president of marketing services. Prior to Kraft, Eric held leadership positions at AC Nielsen and Quaker Oats.

A wide range of companies draw on Eric's expertise in building leading-edge consumer insights and marketing capabilities. Recent consulting assignments include Abbvie, ABInBev, HAVI Global Solutions, Kimberly-Clark, Mattel, Merck Consumer Care, Ulta, U.S. Cellular, and Verizon.

Eric received his MBA from the University of Michigan, where he was elected to Beta Gamma Sigma. He also holds a MA from the University of Virginia and a BA from the University of Pennsylvania, cum laude.

Kristi Maynor North America Practice Leader
Chief Marketing Officer
Egon Zehnder

Kristi Maynor leads the Egon Zehnder’s Chief Marketing Officer Practice in North America and is a leader in the Consumer and Digital practices.

Maynor advises the CEOs and Boards of disruptors and those being disrupted. She recruits across the C-suite in roles where transformation is the focus including CEO, Board, Chief Marketing Officer, Chief Digital and Technology Officers and General Management roles. She also provides leadership development and board advisory services within retail, hospitality and consumer products.

Prior to joining Egon Zehnder, Maynor built her career at the intersection of marketing and technology helping consumer brands grow through digital leadership. With Procter & Gamble, she leveraged emerging media solutions to launch new brands and increase loyalty. She led client growth and strategic initiatives at imc2, a leading digital agency, serving Fortune 500 clients such as Coca-Cola, P&G, Clorox, Samsung and Yum!. She also worked at Mary Kay to optimize the global CRM and e-Commerce platform.

Maynor has a Bachelor of Science degree from Northwestern State University and an MBA from the University of Texas at Austin.

Dick Patton Global Practice Leader, Chief Executive Officer
Egon Zehnder

Dick Patton leads Egon Zehnder's global CEO Practice. He partners with clients on CEO succession, advisory, and search, in addition to providing board consulting and search, talent assessment, and recruitment of senior-level executives. Dick previously led the firm's global Consumer Practice and cofounded Egon Zehnder's Chief Marketing Officers Practice.

Prior to joining Egon Zehnder, Dick was Senior Vice President of Marketing and Business Development with Affinnova, an MIT-affiliated technology company that provides innovation and new products consulting to large consumer companies. Previously, Dick was a general manager and marketer with The Coca-Cola Company where he led a beverage business in North and South America with P&L responsibility, and managed several well known brands: Coca-Cola, Sprite, Nestea, Fresca and Tab. While with Coca-Cola, he launched five new products and won a variety of awards for his marketing initiatives.

Sergio RebeloTokai Bank Chair in International Finance
Professor of Finance
Kellogg School of Management

Sergio Rebelo is the Tokai Bank Chair in International Finance at the Kellogg School of Management, where he has served as Chair of the Finance Department.

Professor Rebelo does research on macroeconomics and international finance. He has studied the causes of business cycles, the impact of economic policy on economic growth, and the sources of exchange rate fluctuations. His research has been funded by the National Science Foundation, the World Bank, the Sloan Foundation, and the Olin Foundation.

He is a fellow of the Econometric Society, the National Bureau of Economic Research, and the Center for Economic Policy Research. He has been a member of the editorial board of various academic journals, including the American Economic Review, the European Economic Review, the Journal of Monetary Economics, and the Journal of Economic Growth.

He has won numerous teaching awards at the Kellogg School of Management, including the Executive Masters Program Outstanding Professor Award and the Professor of the Year Award.

Professor Rebelo has served as a consultant to the World Bank, the International Monetary Fund, the Board of Governors of the Federal Reserve System, the European Central Bank, the McKinsey Global Institute, the Global Markets Institute at Goldman Sachs, and other organizations. He received his Ph.D. in Economics from the University of Rochester.

Amanda Roberts US Practice Leader, Consumer
Egon Zehnder

Amanda Roberts leads Egon Zehnder’s U.S. Consumer Practice Group and works out of the New York office. She leads the firm’s North America Chief Communications Practice and is also a leader within the Chief Marketing Officer Practice Group. She partners with a variety of U.S.-based and global clients, focusing on commercial executives in the consumer goods, retail and media sectors. She brings a depth of experience within the sales and marketing functions for both B2B and B2C businesses.

Prior to joining Egon Zehnder, Roberts served as Chief Operations Officer and led all marketing and business development initiatives at Management Leadership for Tomorrow, a national non-profit focused on high potential minorities. In addition to working in the not-for-profit sector, Roberts has extensive sales and marketing experience, with roles serving as the Chief of Staff to the Global Chairman of Young & Rubicam Brands, where she assisted with global leadership development programs and agency key accounts; Vice President, Sales & Marketing at Wall Street Institute, where she traveled among 27 countries to establish franchised marketing and sales programs; and Principal Consultant at The Parthenon Group, a strategic management consulting firm, where she worked across consumer, healthcare and education sectors. Earlier in her career, Roberts led national accounts at a targeted marketing start up and led a retail sales force for the launch of wireless services in the telecommunications industry.

Roberts hold a Bachelor of Arts degree from University of California, Berkley, and an MBA from Harvard Business School.

Raquel Rozas Chief Marketing Officer
Go Fund Me

Raquel Rozas is the Chief Marketing Officer at GoFundMe, where she is responsible for brand, content, and growth marketing.

As a former Procter & Gamble executive, she brings more than 10 years of innovation and brand building experience, delivering top-line growth on multi-billion dollar businesses such as Secret® and Tide®.

Most recently, as the Associate Brand Director for front-end innovation, Rozas was in charge of leading disruptive technologies and business models for P&G's Global Fabric Care business. While running the Tide® business, she oversaw the transformation of P&G's laundry category with the launch of Tide PODSTM followed by the launch of Tide Simply Clean and FreshTM.

She has a Master's degree in Electrical Engineering and received her MBA from the Kellogg School of Management.

Cynthia Soledad Global Practice Leader, Diversity & Inclusion
Egon Zehnder

Cynthia Soledad, based in Chicago, is a core member of the Consumer and Chief Marketing Officer Practice Groups, and serves clients across all consumer goods and services sectors, with deep experience in packaged goods, media, and e-commerce.

She conducts executive search for leadership roles in marketing, sales, digital, and customer experience. Soledad also provides management appraisal and advises clients on diversity and inclusion practices.

Prior to joining Egon Zehnder, she spent 13 years in brand leadership, with a focus on harnessing consumer behavioural insight to drive innovation. She served as senior brand director at Whirlpool, overseeing the KitchenAid brand, Consumer and Marketplace Insights and Internal Creative Services.

Prior to Whirlpool, she was a brand manager at Procter & Gamble. Throughout her career, Soledad has been engaged in leadership development for diverse employees, serving as a leader of Whirlpool’s Women’s Network and P&G’s Asians in Marketing and CMK.

Jim StengelSenior Fellow and Adjunct Professor, Markets & Customers Initiative
Former Global Marketing Officer, Procter & Gamble
Kellogg School of Management

Jim Stengel is President/CEO of The Jim Stengel Company. A prolific writer, speaker and advisor, Jim is the author of Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, and Unleashing the Innovators: How Mature Companies Find New Life with Startups.

Jim is widely known for leading innovation and for his commitment to building purpose-inspired leadership capabilities. In 2011, he was named to the first-ever Fortune Executive Dream Team, has been named multiple times by Advertising Age as the number one "Power Player" in marketing, and is a 2017 American Marketing Association Hall of Fame inductee. In 2017, Jim was appointed Senior Fellow and Adjunct Professor within the Kellogg Markets & Customers Initiative. Jim has served as Dean of the Young Marketers Academy at the Cannes Lions International Festival of Creativity since 2011. In 2013, he pioneered the CMO Accelerator program at the Cannes Lions Festival, and continues to serve as Dean. Jim is the former Global Marketing Officer of Procter & Gamble, and a former member of the Board of Directors for AOL and Motorola.

Jim is the subject of the recent whitepaper "Architect & Artist" by Prof. Gregory S. Carpenter and Thomas C. Hayes.

Rebecca Van DyckChief Marketing Officer, AR/VR
Facebook

Rebecca (‘Becca’) Van Dyck is the Chief Marketing Officer of AR/VR at Facebook, responsible for the marketing and sales of all Oculus, B8, and Social VR products and services.

Prior to this role, Van Dyck was the VP of Consumer + Brand Marketing at Facebook, responsible for creating the company’s marketing with the goal of building a strong relationship between Facebook and its community. Before joining Facebook, she was the Chief Marketing Officer for Levi’s®, where she was responsible for all marketing across the Levi’s® brand globally.

Prior to Levi’s, Van Dyck was Senior Director at Apple, Inc., where she led the worldwide Marketing & Communications efforts for some of the world’s most well-known and admired product launches, including the iPhone, iPad, Macs and iPod + iTunes. Before that, she was the NIKE Global Account Director at Wieden + Kennedy (WK) where she managed the account for the advertising agency around the world.

Van Dyck was listed as one of Ad Age’s “Women to Watch” in 2011 and honored as a top “100 Most Creative People in Business” in 2012 by Fast Company.

She graduated from Macalester College with a Bachelor of Arts degree in History and Psychology, and studied abroad at the University of Cairo in Egypt. She currently sits on the board of the New York Times and PSI, is a board of trustees member for Macalester College and sits on the Advisory Board for Strava and IDEO.org.

Recently, Van Dyck took 6 months off to move with her family to Barcelona, Spain for a “semester abroad”. When not exploring physical or virtual worlds, she lives with her husband and two daughters in Palo Alto, California, where amongst other things she plays competitive soccer.

Sarah Van DyckWest Coast Practice Leader, Chief Marketing Officer
Egon Zehnder

Sarah Van Dyck, based in San Francisco, is a leader in Egon Zehnder’s Consumer, Tech and CMO Practices. She serves as a strategic advisor to her clients, drawing on more than 25 years’ experience working with consumer and technology companies as a marketing executive and strategy consultant.

Prior to joining Egon Zehnder, Van Dyck served as Vice President, Global Brand Marketing at Rosetta Stone, where she was responsible for re-positioning the iconic language learning brand. She previously served as a Marketing executive at LivingSocial. Van Dyck worked in both the U.S. and France as Managing Director of MODO Group, a brand strategy consultancy, where she managed global brand strategy initiatives for clients including Microsoft, Starbucks, Grupo Modelo, and Sony Ericsson. She started her marketing career at Procter & Gamble, based in Paris.

Van Dyck received a Bachelor of Arts degree in History from Brown University and an MBA from INSEAD.

Amy WeisenbachVP, Brand Marketing
The New York Times

Amy Weisenbach is Vice President, Brand Marketing at The New York Times. She is responsible for brand strategy and the development and execution of all brand marketing, including “The Truth Is Hard” campaign, which stands to demonstrate that deeply reported, independent journalism is worth paying for.

Previously Weisenbach led marketing for Wilson Sporting Goods, the world’s leading manufacturer of sports equipment. She led the development and launch of Wilson’s first large-scale brand campaign and helped launch the Wilson X digitally connected basketball and football as well as the reality TV series The Biggest Driver on The Golf Channel.

In addition, Weisenbach also held marketing roles at Beam Global Spirits & Wine and Trunk Club. She spent six years at Unilever working on AXE Bodyspray and led the marketing for the North American launch of AXE Hair Care.

Weisenbach received a B.A. from DePauw University and an M.B.A. from Harvard Business School. She lives in New York City with her husband and two daughters.