Wednesday, October 3

3:30 pm Registration Opens
4:00 pm – 6:00 pm We invite 2013–2018 CMO Program Alumni to:
Chief Marketing Officer Program Reunion

KEYNOTE
Sergio Rebelo, Tokai Bank Chair in International Finance Professor of Finance, Kellogg School of Management
6:00 pm – 7:00 pm Marketing Leadership Summit Welcome Reception
7:00 pm – 8:30 pm Dinner
Kellogg Global Hub, White Auditorium

Welcome
Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director, Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management

Dinner Speaker
Amy Weisenbach, VP, Brand Marketing, The New York Times

CLOSING
Jim Stengel, Senior Fellow and Adjunct Professor, Markets & Customers Initiative; Former Global Marketing Officer, Procter & Gamble
8:45 pm – 10:00 pm Wine Tasting

Thursday, October 4

7:30 am Registration Opens
8:00 am – 8:30 am Continental Breakfast
8:30 am – 10:10 am Welcome
Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director, Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management
Jim Stengel, Senior Fellow and Adjunct Professor, Markets & Customers Initiative; Former Global Marketing Officer, Procter & Gamble

KEYNOTE
Rebecca Van Dyck, Chief Marketing Officer, AR/VR, Facebook

FIRESIDE CHAT
Rebecca Van Dyck, Chief Marketing Officer, AR/VR, Facebook
Sarah Van Dyck, Consultant, Egon Zehnder

KEYNOTE & Q&A
Benjamin Jones, Gordon and Llura Gund Family Professor of Entrepreneurship; Professor of Strategy; Faculty Director, Kellogg Innovation and Entrepreneurship Initiative (KIEI); Associate Dean for Innovation and Impact
10:10 am – 10:30 am Networking Break
10:30 am – 11:55 am ATTENDEE TRANSFORMATION STORIES
1-2 Attendee Speakers

RAPID FIRE KEYNOTES: CAREER TRANSFORMATIONS

INTRODUCTION
Amanda Roberts, Head of US Consumer Practice, Egon Zehnder

RAPID FIRE KEYNOTES: CAREER TRANSFORMATIONS
Raquel Rozas, Chief Marketing Officer, Go Fund Me
Zena Arnold, General Manager, U.S. Chromebooks
Carrie Bienkowski, Chief Marketing Officer, Peapod
Cynthia Soledad, Chief Marketing Officer Practice, Co-Head of the North America Diversity and Inclusion Practice and Global Diversity Council, Egon Zehnder

CAREER TRANSFORMATIONS PANEL
Kristi Maynor, Head of US Chief Marketing Office Practice, Egon Zehnder
Raquel Rozas, Chief Marketing Officer, Go Fund Me
Zena Arnold, General Manager, U.S. Chromebooks
Carrie Bienkowski, Chief Marketing Officer, Peapod
Cynthia Soledad, Chief Marketing Officer Practice, Co-Head of the North America Diversity and Inclusion Practice and Global Diversity Council, Egon Zehnder
11:55 am – 1:10 pm Lunch
1:10 pm – 3:00 pm ATTENDEE TRANSFORMATION STORIES
1-2 Attendee Speakers

KEYNOTE
Kevin Hochman, U.S. President & Chief Concept Officer, KFC

FIRESIDE CHAT
Kevin Hochman, U.S. President & Chief Concept Officer, KFC
Jim Stengel, Senior Fellow and Adjunct Professor, Markets & Customers Initiative; Former Global Marketing Officer, Procter & Gamble

KEYNOTE
Jason Heller, Partner, Global Lead, Digital Marketing Operations & Technology, McKinsey & Company
Jeff Jacobs, Partner, McKinsey & Company
3:00 pm – 3:20 pm Networking Break
3:20 pm – 4:30 pm ATTENDEE TRANSFORMATION STORIES
1-2 Attendee Speakers

KEYNOTE & Q&A
Geoff Cottrill, Senior Vice President, Strategic Marketing, Coca-Cola

Closing
Jim Stengel, Senior Fellow and Adjunct Professor, Markets & Customers Initiative; Former Global Marketing Officer, Procter & Gamble
4:30 pm – 5:30 pm Closing Reception