Eighth Annual Kellogg Marketing Leadership Summit

Eighth Annual Kellogg Marketing Leadership Summit: Consumer and Brand Trust; October 3-4 2018

The 2018 Kellogg Marketing Leadership Summit.

Given the rapid pace of change in marketing, the job you are doing, the strategies you are executing and the way your organization is structured will be different very soon. Today, success means a permanent state of transformation.

On October 3-4, The Kellogg School of Management, in collaboration with Egon Zehnder and McKinsey & Company, will convene senior marketing leaders for a dialogue on: Transformation: For Your Organization & For Yourself.

The Kellogg Marketing Leadership Summit is an invitation-only interactive and intimate discussion between renowned marketing researchers and marketers who lead the world’s most important organizations. We are a network of senior marketing leaders collaboratively working to advance the practice of marketing.

We explore the emerging opportunities and obstacles in marketing through research briefs, illustrative case studies from c-suite leaders, panels and participatory sessions. This year’s executives leading discussions join us from Coca-Cola, Facebook, GoFundMe, Google, KFC and Peapod.

Discussions

How Marketing Leaders Can Thrive Amidst “Tectonic” Shifts in Expectations

A Diverse Program

Inspiring keynotes, lively discussions and attendee speaking slots.

Logistics

Kellogg's new Global Hub building

Date and Location

The Eighth Annual Marketing Leadership Summit will be held October 3-4, 2018, at the new Kellogg Global Hub, located at 2211 Campus Drive, Evanston, IL 60208

Registration Information

Registration: To register, please follow the registration link in the email you received. For registration assistance, please contact: kmls@kellogg.northwestern.edu.

Pricing: There is no registration fee for this invitation-only event.

What's Included: Your registration includes a reception and dinner on October 3, as well as breakfast, lunch, and breaks on October 4. Attendees will be responsible for their own travel accommodations.

Cancellation Policy: Please contact us at kmls@kellogg.northwestern.edu to update or change your reservation.

Travel and Accommodations

Getting Here

There are two major airports in the Chicago area. O’Hare, on the northwest side, is about 40 minutes away from Evanston. Midway, on the southwest side, is about one hour and 20 minutes from Evanston depending on time of day. Your registration packet will include a car service request form should you need assistance returning to an airport after the Summit concludes.

Staying Here

Kellogg has reserved a block of rooms at the Hilton Orrington which is located at 1710 Orrington Avenue in Evanston.

To make a reservation, call 1(800) Hiltons and identify yourself as an attendee of the 8th Annual Kellogg Marketing Leadership Summit room block. You can also make reservations on the hotel website at by entering the code (AKMLS) in the box marked "Group/ Convention Code." The cutoff date for the preferred rate is Friday, September 7, 2018.

Shuttle Information

Wednesday, October 03, 2018
2:30 p.m. - 7:00 p.m. — Hilton Orrington to Kellogg Global Hub
8:00 p.m. - 11:00 p.m. — Kellogg Global Hub to Hilton Orrington(circling)

Thursday, October 04, 2018
7:30 a.m. - 10:30 a.m. — Hilton Orrington to Kellogg Global Hub

Travelling Locally

Click here for directions to the Kellogg Global Hub. Complimentary valet parking will be provided.

The Experience

Watch Darren Marshall reflect on his experience at Kellogg Marketing Leadership Summit

Reflecting on the Kellogg Marketing Leadership Summit

Darren Marshall, former chief marketing officer at Steinway & Sons, shares his perspective on the benefits of attending Kellogg’s annual Marketing Leadership Summit.
Watch Egon Zehnder’s Amanda Roberts discuss

Driving Growth Through a Culture of Agility

Amanda Roberts, lead of Egon Zehnder’s U.S. consumer practice and North American communications and public affairs officers practice, relays Marketing Leadership Summit-generated insights on agile cultures in marketing.

Faculty Leadership

Gregory Carpenter headshot

Gregory Carpenter

Gregory Carpenter joined the Kellogg faculty in 1990 after serving on the faculties of the University of California, Los Angeles; Columbia University; and the Yale School of Management.

He was named James Farley/Booz Allen Hamilton Professor of Marketing Strategy in 1999, founded the Center for Market Leadership in 2004 and was elected chair of the Marketing Department in 2006, serving until 2009.

His research looking at the tension between companies' pursuit of ambitious R&D efforts and more-incremental innovation was recently highlighted in Harvard Business Review. Read the article.

Jim Stengel

Jim Stengel recently joined Kellogg as a Senior Fellow and Adjunct Professor within the Markets & Customers Initiative.

Jim is widely known for leading innovation and for his commitment to building purpose-inspired leadership capabilities. The former global marketing officer of Procter & Gamble, and a former member of the board of directors for AOL and Motorola, Jim has been named multiple times by Advertising Age as the number one "Power Player" in marketing, and is a 2017 American Marketing Association Hall of Fame inductee.

Previous Summits

2017 – Shanghai

The CMO Imperative: Fragmentation, Customization, Optimization


September 19

2017

The Challenge of Building Consumer and Brand Trust


October 11–12

2016

Agility — The Key to Unlocking Growth


September 14–15

2015

Cultural Transformation for Growth in the Digital Age


October 7–8

2014

Exceeding Market Growth Through Digital Disruption


October 1–2

2013

Leading the Customer-Centered Organization


September 25–26

2012

Inventing the Future of Marketing


October 24–25

2011

Inaugural Conference


September 14–15

Summit Partners

Egon Zehnder
McKinsey & Company