Eighth Annual Kellogg Marketing Leadership Summit
The 2018 Kellogg Marketing Leadership Summit.
Given the rapid pace of change in marketing, the job you are doing, the strategies you are executing and the way your organization is structured will be different very soon. Today, success means a permanent state of transformation.
On October 3-4, The Kellogg School of Management, in collaboration with Egon Zehnder and McKinsey & Company, will convene senior marketing leaders for a dialogue on: Transformation: For Your Organization & For Yourself.
The Kellogg Marketing Leadership Summit is an invitation-only interactive and intimate discussion between renowned marketing researchers and marketers who lead the world’s most important organizations. We are a network of senior marketing leaders collaboratively working to advance the practice of marketing.
We explore the emerging opportunities and obstacles in marketing through research briefs, illustrative case studies from c-suite leaders, panels and participatory sessions. This year’s executives leading discussions join us from Coca-Cola, Facebook, GoFundMe, Google, KFC and Peapod.
On October 3-4, The Kellogg School of Management, in collaboration with Egon Zehnder and McKinsey & Company, will convene senior marketing leaders for a dialogue on: Transformation: For Your Organization & For Yourself.
The Kellogg Marketing Leadership Summit is an invitation-only interactive and intimate discussion between renowned marketing researchers and marketers who lead the world’s most important organizations. We are a network of senior marketing leaders collaboratively working to advance the practice of marketing.
We explore the emerging opportunities and obstacles in marketing through research briefs, illustrative case studies from c-suite leaders, panels and participatory sessions. This year’s executives leading discussions join us from Coca-Cola, Facebook, GoFundMe, Google, KFC and Peapod.
Title Text
Discussions
How Marketing Leaders Can Thrive Amidst “Tectonic” Shifts in Expectations
A Diverse Program
Inspiring keynotes, lively discussions and attendee speaking slots.
Logistics
Date and Location
The Eighth Annual Marketing Leadership Summit will be held October 3-4, 2018, at the new Kellogg Global Hub, located at 2211 Campus Drive, Evanston, IL 60208
The Experience
Reflecting on the Kellogg Marketing Leadership Summit
Darren Marshall, former chief marketing officer at Steinway & Sons, shares his perspective on the benefits of attending Kellogg’s annual Marketing Leadership Summit.
Driving Growth Through a Culture of Agility
Amanda Roberts, lead of Egon Zehnder’s U.S. consumer practice and North American communications and public affairs officers practice, relays Marketing Leadership Summit-generated insights on agile cultures in marketing.
Faculty Leadership
Gregory Carpenter
Gregory Carpenter joined the Kellogg faculty in 1990 after serving on the faculties of the University of California, Los Angeles; Columbia University; and the Yale School of Management.
He was named James Farley/Booz Allen Hamilton Professor of Marketing Strategy in 1999, founded the Center for Market Leadership in 2004 and was elected chair of the Marketing Department in 2006, serving until 2009.
His research looking at the tension between companies' pursuit of ambitious R&D efforts and more-incremental innovation was recently highlighted in Harvard Business Review. Read the article.
Jim Stengel
Jim Stengel recently joined Kellogg as a Senior Fellow and Adjunct Professor within the Markets & Customers Initiative.
Jim is widely known for leading innovation and for his commitment to building purpose-inspired leadership capabilities. The former global marketing officer of Procter & Gamble, and a former member of the board of directors for AOL and Motorola, Jim has been named multiple times by Advertising Age as the number one "Power Player" in marketing, and is a 2017 American Marketing Association Hall of Fame inductee.
Jim is widely known for leading innovation and for his commitment to building purpose-inspired leadership capabilities. The former global marketing officer of Procter & Gamble, and a former member of the board of directors for AOL and Motorola, Jim has been named multiple times by Advertising Age as the number one "Power Player" in marketing, and is a 2017 American Marketing Association Hall of Fame inductee.
Previous Summits
2017 – Shanghai
The CMO Imperative: Fragmentation, Customization, Optimization
September 19
2017
The Challenge of Building Consumer and Brand Trust
October 11–12
2016
Agility — The Key to Unlocking Growth
September 14–15
2015
Cultural Transformation for Growth in the Digital Age
October 7–8
2014
Exceeding Market Growth Through Digital Disruption
October 1–2
2013
Leading the Customer-Centered Organization
September 25–26
2012
Inventing the Future of Marketing
October 24–25
2011
Inaugural Conference
September 14–15
Summit Partners
