| 3:00 to 5:00 pm |
We invite 2013–2017 CMO Program Alumni to: Kellogg Chief Marketing Officer Program Alumni Event Kellogg Global Hub, Room 2110 Are You Leaving Talent on the Table? Professor Lauren Rivera, Associate Professor of Management and Organizations, Kellogg School of Management |
| 6:00 to 7:00 pm |
Welcome Reception Kellogg Global Hub, French Quarter Galleries |
| 7:00 to 8:30 pm |
Dinner Kellogg Global Hub, White Auditorium Welcome: Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director, Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management Dinner Speaker Quick and Nimble: How to Create a Culture of Innovation Adam Bryant, "Corner Office" Columnist and Senior Editor of Live Journalism, The New York Times |
| 8:30 to 10:00 pm |
Wines of Portugal Hyatt House, 1515 Chicago Avenue, Evanston Speaker Miguel Pinho, Chief Commercial Officer, IDEALDRINKS TBD |
| 8:30 to 10:30 am |
Morning Session Kellogg Global Hub, White Auditorium Welcome: Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director, Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management Managing Your Trust in Your Organization and Marketplace Kent Grayson, Associate Professor of Marketing; Bernice and Leonard Lavin Professor, Kellogg School of Management Have you Earned the Trust of Your C-suite? Amanda Roberts, Head, US Consumer Practice, Egon Zehnder Kristi Maynor, Head, US Chief Marketing Office Practice, Egon Zehnder Cynthia Soledad, Head, Diversity Practice, Egon Zehnder |
| 10:30 to 11:00 am |
Networking Break Kellogg Global Hub, French Quarter Galleries |
| 11:00 to 11:55 am |
Building Consumer and Brand Trust: Challenges and Success Stories Kellogg Global Hub, White Auditorium Moderator: Betsy Holden, Senior Advisor, McKinsey & Company Panel: Meg Galloway Goldthwaite, Chief Marketing Officer, National Public Radio Sanjay Khosla, Senior Fellow, Kellogg School of Management Julie Loeger, Executive Vice President & Chief Marketing Officer, Discover Financial Services Nuno Teles, Chief Marketing Officer, Heineken USA |
| 11:55 am to 1:00 pm |
Lunch Park Dining Room, Allen Center |
| 1:00 to 2:45 pm |
Afternoon Session 1 Kellogg Global Hub, White Auditorium Loyalty, Trust, and the Consumer Decision Journey Dave Elzinga, Partner, Marketing & Sales, McKinsey & Company Finding New Roads: Chevrolet’s Journey to Building Consumer Engagement and Trust Tim Mahoney, Chief Marketing Officer Global Chevrolet and Global GM Marketing Operations Leader, Chevrolet |
| 2:45 to 3:00 pm |
Afternoon Break Kellogg Global Hub, French Quarter Galleries |
| 3:00 to 4:15 pm |
Afternoon Session 2 Kellogg Global Hub, White Auditorium Samsung's New Marketing Playbook Marc Mathieu, Chief Marketing Officer, Samsung Electronics America Closing Remarks: Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director, Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management |
| 4:15 to 5:00 pm |
Closing Reception Kellogg Global Hub, French Quarter Galleries |