Speakers

Florian Zettlelmeyer Nancy L. Ertle Professor of Marketing; Faculty Director, Program on Data Analytics at Kellogg School of Management

Eric Anderson Hartmarx Professor of Marketing; Director of the Center for Global Marketing Practice / Kellogg School of Management

Eric Anderson's research interests include innovation, pricing strategy, new products, retailing and channel management. His recent research has been conducted with various companies around the world and has impacted both management practice and academic theory. Additionally, his articles have appeared in scholarly journals such as Journal of Marketing Research, Journal of Economic Theory and Quarterly Journal of Economics. Anderson’s 2004 paper on the long run impact of pricing and promotions was recently recognized for its enduring impact on the field of marketing, and his 2014 paper on deceptive product reviews won the Paul E. Green award for the best paper in Journal of Marketing Research. Anderson is currently department editor of Management Science, and associate editor for Operations Research.

Faculty Lead / Data Analytics for Growth

1:15 p.m. Lutkin Hall
Kent Grayson Associate Professor of Marketing, Bernice and Leonard Lavin Professorship / Kellogg School of Management

Brenna Argall June and Donald Brewer Junior Professor of Electrical Engineering and Computer Science / Northwestern University

Dr. Brenna Argall is the June and Donald Brewer Junior Professor of Electrical Engineering and Computer Science at Northwestern University, and also an assistant professor in the Departments of Mechanical Engineering and Physical Medicine & Rehabilitation. Her research lies at the intersection of robotics, machine learning and human rehabilitation. Dr. Argall is Director of the Assistive & Rehabilitation Robotics Laboratory at the Rehabilitation Institute of Chicago, the nation's premier rehabilitation hospital. The mission of this laboratory is to advance human ability by leveraging robotics autonomy.

Speaker / Why Trust Is Key to Your Business: Lessons from Healthcare

10:30 a.m. Lutkin Hall
Kent Grayson Associate Professor of Marketing, Bernice and Leonard Lavin Professorship / Kellogg School of Management

Vahe Ayvazian Director of Marketing, US Diagnostics Business/Abbott

Vahe Ayvazian is currently the Marketing Director of Abbott’s US Diagnostics Business, overseeing the many tests, equipment and services that Abbott provides in creating diagnostics solutions for clients. Prior to Abbott, Vahe led brand management at P&G for multiple products, eventually focusing on Pantene globally. Vahe is a graduate of the Kelley School of Business at Indiana University.

Speaker / Why Trust Is Key to Your Business: Lessons from Healthcare

10:30 a.m. Lutkin Hall
Michael Mazzeo Associate Professor of Strategy / Kellogg School of Management

Laura Bell Vice President / Bell's Brewery

Laura Bell is Vice President of Bell’s Brewery, Inc., the seventh largest craft brewery in the United States. A second generation co-owner, Bell has spent time working various odd jobs when she was younger like gluing labels to bottles and in the Eccentric Café’s kitchen while in high school. Laura officially started working at the brewery full-time in 2007 after graduating from Michigan State University. Since then, she has spent time in sales, all areas of beer production and built the marketing department from the ground up. Bell now oversees Business Insights, Government Compliance, Marketing, Sales and Specialty Brewing departments.

Speaker / Scaling Operations: Tools and Tactics

10:30 a.m. Cahn Auditorium
Morgan Cerf Assistant Professor of Business and Neuroscience / Kellogg School of Management

Brendan Ray Belz Full Time MBA Program, Class of 2018; Kellogg Keynote Contest Winner (Student)

Brendan Belz has a deep passion for the emerging markets and the unique challenges presented by working in them. Most recently, he spent four years in Africa helping Cummins expand its global footprint by establishing six new businesses. Belz traveled across the continent learning about what it takes to not just launch, but to scale businesses in some of the world’s fastest growing markets. Belz is currently a first year Master of Business Administration candidate at the Kellogg School of Management at Northwestern University. He holds a Bachelor of Arts in Economics from DePauw University.

Headline Speaker

3:00 p.m. Cahn Auditorium

Sally Blount Dean / Kellogg School of Management; Michael L. Nemmers Professor of Management & Organizations

An internationally recognized thought leader in management, negotiation and behavioral decision-making, Dean Sally Blount brings more than 25 years of experience in business education. Since taking the helm at Kellogg in 2010, Blount has made significant progress in advancing a bold, seven-year plan for the school, setting repeated fundraising records with the school's $350 million "Transforming Together" campaign, constructing a 410,000-square-foot lakefront global education center scheduled to open in early 2017 and expanding Kellogg's premier Executive MBA Global Network.

Headline Speaker: Welcoming Remarks

9:00 a.m. Cahn Auditorium

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