AI Applications for Growth

Creating customer value through the power of AI

Artificial Intelligence (AI) has moved into the mainstream of business, driven by advances in cloud computing, big data, open source software, and improved algorithms. As AI technologies impact how we work, live, and manage businesses, organizational leaders, innovators, and investors are looking to harness the power of AI to create customer value and a competitive advantage.

This program will stretch your thinking and broaden your perspectives with a practical, behind-the-scenes look at how established companies - as well as start-ups - are putting AI to work to disrupt industries and gain a competitive edge.

“Why now? AI is at an inflection point based on a perfect storm of four inter-related trends that are intersecting: cloud computing, big data, open source, and improved algorithms.”

Mohanbir Sawhney, Academic Director; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation

Online Programs

Mohanbir Sawhney / Academic Director

Who Should Attend

  • C-level executives, division presidents, and vice presidents tasked with charting AI initiatives for their organization
  • Senior managers and executives charged with advancing the organization’s transformation initiatives using data, analytics and AI
  • Functional leaders looking to understand implications of AI on specific business functions and industries
  • Mid-career professionals looking to stay current with the AI revolution
  • Investors in venture capital, private equity, or hedge funds looking to understand investment opportunities created by AI

Key Benefits

  • Understand how AI is being utilized to manage customer experiences, operations, and business support functions based on more than 50 cases from a variety of companies and industries
  • Learn about in-depth AI applications in three key industries: autonomous vehicles, financial services, and healthcare/life sciences
  • Apply the AI concepts and frameworks to develop an AI strategy initiative for your company
  • Leverage Kellogg’s proprietary AI frameworks such as the AI Radar, the AI Canvas, and the AI Journey -- developed specifically for this program – to drive your AI strategy
  • Learn from real-world examples such as Microsoft, Oracle, Netflix, Airbnb, Danske Bank, Infosys, Teradata, Reliance Jio, Fruit of the Loom and many more
  • Personalize your learning with a facilitated, high-touch experience

Program Content

Module 1: The AI Revolution: Trends, Tools, and Applications

  • Learn why AI is at an inflection point
  • Understand the fundamentals of AI, Machine Learning, and Deep Learning, and the key players in the AI ecosystem
  • Explore the process for framing an AI initiative with the AI Canvas and the 7-Step process for framing an AI initiative

Module 2: AI and Customer Experience Management

  • Understand the Customer Experience DNA (CxDNA) framework to identify use cases for AI across the customer journey
  • Learn how AI is being used to create demand, to enable sales, and to drive customer service
  • Analyze customer segments, conversion rate optimization and customer churn using the KNIME analytics platform

Module 3: AI and Operations Management

  • Understand how AI can be used to optimize your assets and operating processes to increase agility, reduce operating costs, enhance quality and improve safety
  • Learn about the use cases and Jobs to be Done for AI across 5 stages in the Operations Ecosystem: Sourcing, Making, Storing, Routing, and Delivering products and services

Module 4: AI and Business Support Functions

  • Learn how AI is being used to transform key business support functions: Human Resource Management, Financial Management, IT Systems Management and Risk Management
  • Study a broad range of use cases including AI-driven candidate screening, AI-driven collections management, AI-driven code development and AI for fraud prevention
  • Build your own AI bot to process purchase orders

Module 5: AI Applications in Select Industries

  • Understand the leading applications of AI in the financial services, insurance and healthcare sectors
  • Learn from a deep case study on financial crime detection using Deep Learning at a major bank
  • See how various players in the healthcare ecosystem are using AI to improve patient outcomes, reduce healthcare costs, accelerate clinical development and fight healthcare claims fraud

Module 6: AI Applications in Autonomous Vehicles and Transportation

  • Learn about the evolution of Autonomous Vehicles and the Levels of Autonomy
  • Understand the "AV Efficient Frontier" framework to define the appropriate level of autonomy for a specific use case
  • Learn about the use cases of AI for the autonomous transportation of people and cargo by land, sea and air
  • Become aware of the ethical and regulatory challenges in commercializing Autonomous Vehicles

Module 7: Putting AI to Work in Your Organization – Strategy and Platforms

  • Synthesize your learning to create an AI strategy for your organization
  • Understand where to focus your AI use cases by applying the AI Radar to your company
  • Structure selected use cases with the AI Canvas
  • Define your AI strategy roadmap using the AI Journey capability maturity model

Module 8: Putting AI to Work in Your Organization - People, Organization and Society

  • Learn to avoid the most common pitfalls by studying six pathologies of failed AI initiatives
  • Explore best practices on how to structure AI teams, manage roles and responsibilities, and govern AI projects to drive responsible and ethical outcomes
  • Apply these learnings to evolve your AI initiatives


Mohanbir Sawhney - Academic Director; Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

Varun Poddar - Varun Poddar, Vice President, Digital Transformation and Product Innovation, Winsight, LLC


What is the program about?

AI Applications for Growth provides a practical, behind-the-scenes look at how established companies, as well as start-ups, are putting AI to work to create value and disrupt industries. Through a diverse set of case studies, original frameworks, and hands-on exercises, participants will gain actionable insights on how to implement business strategies that uses AI to create organizational value.

What is the learning experience?

Your learning experience will consist of frameworks delivered via video lectures, live webinars, real world examples and case studies, application of frameworks through weekly activities, customized assignments and quizzes, discussion boards, and faculty engagement. The program culminates with a capstone project, bringing together all of the key concepts from the program.

What is the program format?

The program consists of 8 modules delivered over 2 months online. Learners can expect to dedicate 4-6 hours per week to watch videos, complete assignments and participate in discussions. Modules are opened at the beginning of each week and have quizzes/assessments at the module’s conclusion. Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week. While the modules do not close, access to assignments is closed each week.

Could a learner choose to opt out of some topics?

No. This is an online program in which a topic module is introduced each week and the learner is expected to watch the video lectures, participate in the live webinars, complete the exercises/activities and take the mastery quiz at the end of each week to progress to the subsequent week’s topic.

Are any of the sessions delivered in real time (live)?

There will be 2-3 live sessions, led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. All live sessions are recorded for later viewing.

What methods will be used for grading and evaluations?

Kellogg program leaders will review assignments, discussions and exercises to determine participants’ understanding of the material.

How much time is allocated to complete assignments?

The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. However, learners may request deadline extensions to accommodate for business and personal conflicts that may arise during the program time frame. Reach out to the program leader to discuss any challenges you may have in completing assignments.

Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution?

No. Executive Education offers only non-degree programs and each participant receives a certificate of completion at the end of the program. This certificate does not count as credit toward a degree. In addition, at this time, our online programs do not count as credit toward a Kellogg Executive Scholar Certificate.

Does the program offer community engagement for learners?

Yes, participants can create a profile, connect and collaborate with peers, and interact with academic/industry experts such as program leaders and teaching assistants. Office hours will be held during the program and all participants are welcome to join in with questions or to discuss assignments.

What are the requirements for accessing the program?

Participants will need the following to access the AI Applications for Growth program:

  • Valid email address
  • Computing device connected to the internet (Mac/PC/laptop, tablet or smartphone)
  • The latest version of your preferred browser to access our learning platform (Chrome and Firefox are preferred for accessing Canvas)
  • Microsoft Office and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts
  • Additional software and resources may be required for certain programs – this will be communicated upon registration and/or at the beginning of the program
  • PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery

Does the program offer a certificate?

Yes. Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. This digital certificate can be shared with colleagues and posted on LinkedIn. (PLEASE NOTE: We do not provide reports of assessments, or “transcripts,” since this is a non-degree program.)

Who is Emeritus and what is their relationship with Kellogg Executive Education?

Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kellogg’s standard of quality.

Additional questions?

Please contact us by calling 847-467-6018 or email us at

Upcoming Sessions

June 27 - August 29, 2024

Start: July 4 at 12:00 AM

End: August 29 at 12:00 AM

Accepting registrations through July 3


Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208