I am an Associate Professor of Marketing in the Kellogg School of Management at Northwestern University. My research interests are primarily in empirical industrial organization, where I study the dynamics of demand and pricing in high-tech markets, product innovation and replacement, advertising, and new product introduction. More recently I have examined issues pertaining to the advertising decisions of presidential candidates and to measuring the effectiveness of digital advertising. I teach an MBA course on Retail Analytics in the full-time and part-time programs.
Click here to learn more about my research.
I am the co-organizer of the Workshop on Quantitative Marketing and Structural Econometrics. Click here to learn more about the 5th workshop, to be held from July 15-17, 2019, at Kellogg. Past workshops were held in 2010, 2013, 2015, and 2017.