> welcome
Kellogg School of Management
I am an Associate Professor of Marketing in the Kellogg School of Management at Northwestern University. My research interests are primarily in empirical industrial organization, where I study the dynamics of demand and pricing in high-tech markets, product innovation and replacement, advertising, and new product introduction. More recently I have examined issues pertaining to the advertising decisions of presidential candidates and to measuring the effectiveness of digital advertising. I teach an MBA course on "Retail Analytics and Pricing" in the full-time and part-time programs.

Click here to learn more about my research.

I am the co-organizer of the Workshop on Quantitative Marketing and Structural Econometrics. Click here to learn more about the 5th workshop, to be held from July 15-17, 2019, at Kellogg. Past workshops were held in 2010, 2013, 2015, and 2017.


Brett R. Gordon
Associate Professor of Marketing
Kellogg School of Management
2211 Campus Drive
Evanston, IL 60208
t: 847.491.5625
e: b-gordon@kellogg.northwestern.edu
Curriculum Vitae [PDF]

Copyright Brett R. Gordon, 2021. All rights reserved. Updated 2.26.2021