Quantitative Marketing and Structural Econometrics Workshop

August 10 – 12, 2015
James L. Allen Center, Evanston, IL

The purpose of this workshop is to help graduate students in marketing conduct empirical research through the rigorous application of structural econometric methods. The objectives of the workshop are therefore two-fold. First, students will gain an understanding of how to identify and properly frame empirical questions that lend themselves to structural analysis. Second, we will provide students with a solid introduction to basic structural frameworks and estimation techniques, including models of aggregate demand, single-agent dynamics, static games, and dynamic games. The workshop will also provide many opportunities for participants to discuss their ideas and research with other students and faculty.

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Support provided by

The workshop is supported by the efforts and financial contributions of Kellogg, ISMS and Washington University.

Kellogg School of Management - ISMS Society for Marketing Science - Washington University in St Louis

Schedule (PDF)

The program is composed of a mix of technical lectures and conceptual sessions, starting the morning of Monday, Aug. 10 and ending on Wednesday, Aug. 12 around 4:00 p.m.

Day 1: Monday, August 10, 2015

8:00am-9:00am  Breakfast & Registration
9:00am-9:10am Opening Remarks (Brett Gordon and Raphael Thomadsen)
9:10am-10:40am Perspectives on Structural and Descriptive Analysis (Brett Gordon, Raphael Thomadsen, Florian Zettelmeyer) 
10:40am-11:00am Break 
11:00am-12:30pm    Causal Effects, Experiments, and Identification (Catherine Tucker) 
12:30pm-1:45pm Lunch
1:45pm-3:15pm Aggregate Demand Models I (K. Sudhir) 
3:15pm-3:45pm  Break
3:45pm-5:15pm  Aggregate Demand Models II (K. Sudhir) 
5:15pm-5:45pm  Free Time
5:45pm-7:00pm  Reception & Cocktails
7:00pm  Dinner

Day 2: Tuesday, August 11, 2015

8:00am-9:00am  Breakfast 
9:00am-10:30am  Single-Agent Dynamics I (Günter Hitsch)  
10:30am-11:00am  Break
11:00am-12:30pm    Single-Agent Dynamics II (Günter Hitsch) 
12:30pm-1:45pm  Lunch 
1:45pm-3:15pm  Single-Agent Dynamics III (Günter Hitsch) 
3:15pm-3:45pm  Break 
3:45pm-5:15pm  Finding Exogenous Variation in Observational Data (Peter Rossi) 
5:15pm-6:30pm  Free Time 
6:30pm  Dinner 

Day 3: Wednesday, August 12, 2015

8:00am-9:00am  Breakfast 
9:00am-10:30am  Games (Sanjog Misra)  
10:30am-11:00am  Break
11:00am-12:30pm    Machine Learning Methods in Marketing (Sanjog Misra) 
12:30pm-1:30pm  Lunch 
1:30pm-2:30pm  Data and Marketing (Carl Mela) 
2:30pm-2:45pm  Break 
2:45pm-4:15pm  Understanding the Data Generating Process (Eric Anderson, Fred Feinberg, Carl Mela)
4:15pm-4:30pm  Concluding Remarks (Brett Gordon and Raphael Thomadsen)


Who Should Participate 

The workshop is primarily intended for Ph.D. students who have completed at least two Ph.D. courses on microeconomics and econometrics. We also encourage faculty members with an interest in structural modeling to attend the workshop, as we hope their presence will enhance the overall quality of the experience for all participants.

PhD Student Application Process

To apply, please send:

  1. a CV
  2. an unofficial transcript
  3. a one-page statement describing your current research and how you hope to benefit from attending the workshop
  4. one letter of recommendation from your faculty advisor. The letter of recommendation should be informative about your standing in the program, research potential, and special interest in structural modeling.

Faculty Application Process

To apply, please send:

  1. a CV

Submit all the application materials to Quant-Workshop@kellogg.northwestern.edu. We will notify applicants by May 1, 2015.

Application Deadline

All applications must include an e-mail and mailing address and should be submitted by April 1, 2015*. *Application deadline extended to April 20, 2015.


PhD Students: Free Registration

Faculty: $250

**Registration by both PhD students and Faculty is required** 

Click Here to Register.

All attendees must cover their own travel expenses and hotel costs.The workshop has a limited amount of funds available to sponsor students who demonstrate a financial hardship in paying for their hotel room.


James L. Allen Center

2169 Campus Drive

Evanston, IL 60208-2800

Directions to the Allen Center »


To reduce participants’ financial costs, we recommend PhD students share hotel rooms. We can help facilitate the roommate matching process. If a student is willing to share a room, please indicate this in your email.

Participants to should identify themselves as an attendee of the Workshop on Quantitative Marketing room block when making their reservation via telephone 1(800) Hiltons. Participants can also make reservations on our website at www.orringtonevanston.hilton.com 

by entering the code (WQMSE) in the box marked "Group/ Convention Code." The (extended) cut-off date for your reservations will be Wednesday,  7/15/15

Organizing Committee

Brett Gordon (Kellogg School of Management)

Raphael Thomadsen (Olin Business School)