• Nonprofit CEOs, executive directors and senior nonprofit leaders looking to gain an understanding of their role in planning for their organizations’ futures
• Nonprofit board members interested in setting strategic direction within their organization

• Understand how your organization creates value in a competitive world
• Learn frameworks to support prioritizing your mission through all activities
• Develop an analytical approach to your organization's strategy
• Discover how to engage internal and external stakeholders through strategic communication

Building (or Rebuilding) Your Theory of Change

• Understand how your theory of change needs to evolve to meet changing internal and external challenges
• Identify your roadmap from strategies to resources to impact
• Explore potential evolution of your business model

Prioritizing Mission and Money

• Empower professional leadership to balance the key aspects of nonprofit organizations – mission impact and financial stability
• Utilize academic frameworks to analyze and prioritize strategic decisions to further the theory of change
• Identify strategies to engage board members in essential conversations regarding organizational priorities

Strategic Change Management

• Understand why most change programs fail and how to overcome corporate inertia
• Diagnose your current organizational context and focus on the key levers that will drive your success
• Craft an individual plan that will enable you to be an effective agent of change

Strategic Stakeholder Engagement and Communications

• Identify, prioritize and effectively engage key organizational stakeholders
• Empower strategic and frontline leaders to stay ahead in their highly competitive industry by developing a deliberate and compelling stakeholder engagement strategy
• Recognize the power of stakeholder mapping
• Lay out and prioritize the communication channels to maximize effectiveness for communicating to service markets and stakeholders
• Deploy communications to ensure the organization is visible, accessible and accountable

Liz Livingston Howard - Academic Director; Clinical Professor of Management; Executive Director of Nonprofit Executive Education

Michelle Shumate - Academic Director; Associate Professor, Communication Studies; Associate Faculty, Institute for Policy Research; Director of Graduate Studies, Master’s in Communication Studies; Founding Director, Network for Nonprofit and Social Impact

Ernest Duplessis - Industry Lecturer, Integrated Marketing Communications, Medill School of Journalism; Former – SVP, Communications and Government Affairs, Mondelèz International; VP, Corporate Communications, Kraft Foods; Public Affairs Officer, US Navy

Richard Jolly - Clinical Associate Professor of Executive Education

Location

This program is delivered in a live virtual format via the Zoom platform. Please visit our live virtual programs page for more information.

Application Deadline

The deadline for registration is 10:00 am one business day prior to the program start date.

Scholarship Assistance

Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations. All applications are initially submitted at the full list price. Each is reviewed by our registrar and any scholarships granted will be reflected in the amount applied to your invoice or charged to your credit card.

Payment Deadline

• Scholarship Recipients: ten business days in advance of the program start date. Beyond that point, we reserve the right to transfer scholarships granted to another participant in need of financial assistance.
• No Scholarship: five business days in advance of the program start date. Your registration will be canceled if we do not hear from you.

Cancellation Policy:

Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.

When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed two rollovers, after the second rollover, participants forfeit the money paid to the Center for Nonprofit Management.

*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.