• Executives and strategic decision makers seeking actionable AI insights to drive innovation and transformation and align AI capabilities with strategic organizational goals, scaling businesses and staying ahead of the competition
• Senior technology leaders in healthcare, finance, and IT looking to use AI’s transformative potential to reduce costs and improve efficiencies, identify gen AI capabilities and areas for improvement, and align AI solutions with industry-specific operational and regulatory challenges
• Functional heads and department leaders wanting to integrate gen AI into various functions, including marketing, HR, and finance; leverage gen AI to optimize the customer journey and enhance their experience; and gain actionable insights and AI tools to personalize customer service
• AI policy advisors, consultants, and investors looking to navigate the ethical and governance challenges of AI in public and private sectors, guide clients through digital transformation and AI implementation, and evaluate AI business models for scalability

• Assess the impact of AI and gen AI on business growth, productivity, and innovation in diverse organizational contexts
• Apply frameworks to assess AI readiness, including the AI Canvas 2.0, the AI Radar 2.0, and the AI Capability Maturity Model (CMM)
• Identify high-value AI use cases across customer experience, operations, and support functions — tailored to industry needs
• Recognize the ethical, governance, and societal implications of AI, ensuring responsible and ethical implementation
• Design an AI transformation plan and strategic transformation roadmap for an organization

Module 1: Foundations of AI—From Prediction to Creation to Autonomy

• Articulate the evolution of AI from traditional to generative for a specific use case
• Discuss the trade-offs of using prediction and creation models
• Develop a roadmap for an AI initiative business case using the AI Canvas framework

Module 2: AI and Customer Experience Management

• Articulate where and how gen AI enhances customer experience across touchpoints
• Identify automation/AI use cases for internal marketing, sales, and customer support functions
• Design a personalized customer engagement strategy using gen AI tools

Module 3: AI and Operations Management

• Write a conceptual hypothesis based on data sources within a case analysis
• Identify focus points to further analyze a case analysis utilizing data exploration
• Apply gen AI to the Enerwind case study

Module 4: AI and Business Support Functions

• Explore how gen AI is automating HR, finance, and IT functions—from drafting contracts to managing payroll
• Identify HR functions that can be optimized by AI
• Explore AI automation tools that can be used to optimize HR functions and pain points

Module 5: AI Applications in Selected Industries

• Discuss how gen AI is being applied across key industries, including healthcare, retail, and financial services
• Discover how gen AI is reshaping product design, diagnostics, and personalized financial services
• Develop a vertical-specific AI strategy for a chosen industry

Module 6: Generative AI and Creative Industries— Transforming Media, Art, and Design

• Explore the ethical considerations and IP challenges in AI-generated content
• Create a gen AI-powered product story for a brand

Module 7: AI and Business Transformation—Strategy, Capabilities, and Governances

• Recognize the principles and best practices for AI governance to ensure responsible use
• Explore how organizations are moving toward zero-touch enterprise models
• Apply AI CMM to an organization of your choice

Module 8: AI and Society—Ethics, Regulation, and Jobs

• Understand the broader societal impact of AI, including labor markets, policy, and ethics
• Explore how businesses can leverage AI for social good while addressing the challenges it brings
• Discuss the future of work in an AI-powered world, including the role of human-AI collaboration

Mohanbir Sawhney - Academic Director; Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

What is the learning experience?

Your learning experience will consist of frameworks delivered via video lectures, live webinars, real world examples and case studies, application of frameworks through weekly activities, customized assignments and quizzes, discussion boards, and faculty engagement.

What is the program format?

The program consists of 8 modules delivered over 9 weeks online. Learners can expect to dedicate 4-6 hours per week to watch videos, complete assignments and participate in discussions. Modules are opened at the beginning of each week and have quizzes/assessments at the module’s conclusion. Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week. While the modules do not close, access to assignments is closed each week.

Could a learner choose to opt out of some topics?

No. This is an online program in which a topic module is introduced each week and the learner is expected to watch the video lectures, participate in the live webinars, complete the exercises/activities and take the mastery quiz at the end of each week to progress to the subsequent week’s topic.

Are any of the sessions delivered in real time (live)?

There will be live webinars, led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. All live sessions are recorded for later viewing.

What methods will be used for grading and evaluations?

Kellogg program leaders will review assignments, discussions and exercises to determine participants’ understanding of the material.

How much time is allocated to complete assignments?

The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. However, learners may request deadline extensions to accommodate for business and personal conflicts that may arise during the program timeframe. Reach out to the support team to discuss any challenges you may have in completing assignments.

Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution?

No. Executive Education offers only non-degree programs and each participant receives a certificate of completion at the end of the program. This certificate does not count as credit toward a degree. In addition, at this time, our online programs do not count as credit toward a Kellogg Executive Scholar Certificate.

Does the program offer community engagement for learners?

Yes, participants can create a profile, connect and collaborate with peers, and interact with academic/industry experts such as program leaders and teaching assistants. Live sessions with subject matter experts will be held during the program and all participants are welcome to join in with questions or to discuss assignments.

What are the requirements for accessing the program?

Participants will need the following to access the program:

• Valid email address
• Computing device connected to the internet (Mac/PC/laptop, tablet or smartphone)
• The latest version of your preferred browser to access our learning platform (Chrome and Firefox are preferred for accessing Canvas)
• Microsoft Office and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts
• Additional software and resources may be required for certain programs – this will be communicated upon registration and/or at the beginning of the program

PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery

Does the program offer a certificate?

Yes. Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. This digital certificate can be shared with colleagues and posted on LinkedIn. (PLEASE NOTE: We do not provide reports of assessments, or “transcripts,” since this is a non-degree program.)

Who is Emeritus and what is their relationship with Kellogg Executive Education?

Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kellogg’s standard of quality.

Additional questions?

Please contact us by calling 847-467-6018 or email us at execedonline@kellogg.northwestern.edu.