Artificial Intelligence (AI) has moved into the mainstream of business, driven by advances in cloud computing, big data, open source software, and improved algorithms. As AI technologies impact how we work, live, and manage businesses, organizational leaders, innovators, and investors are looking to harness the power of AI to create customer value and a competitive advantage.
This program will stretch your thinking and broaden your perspectives with a practical, behind-the-scenes look at how established companies - as well as start-ups - are putting AI to work to disrupt industries and gain a competitive edge.
“Why now? AI is at an inflection point based on a perfect storm of four inter-related trends that are intersecting: cloud computing, big data, open source, and improved algorithms.”
Mohanbir Sawhney, Academic Director; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation
Mohanbir Sawhney / Academic Director
Module 1: The AI Revolution: Trends, Tools, and Applications
Module 2: AI and Customer Experience Management
Module 3: AI and Operations Management
Module 4: AI and Business Support Functions
Module 5: AI Applications in Select Industries
Module 6: AI Applications in Autonomous Vehicles and Transportation
Module 7: Putting AI to Work in Your Organization – Strategy and Platforms
Module 8: Putting AI to Work in Your Organization - People, Organization and Society
Mohanbir Sawhney - Academic Director; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation
Varun Poddar - Varun Poddar, Vice President, Digital Transformation and Product Innovation, Winsight, LLC
What is the program about?
AI Applications for Growth provides a practical, behind-the-scenes look at how established companies, as well as start-ups, are putting AI to work to create value and disrupt industries. Through a diverse set of case studies, original frameworks, and hands-on exercises, participants will gain actionable insights on how to implement business strategies that uses AI to create organizational value.
What is the learning experience?
Your learning experience will consist of frameworks delivered via video lectures, live webinars, real world examples and case studies, application of frameworks through weekly activities, customized assignments and quizzes, discussion boards, and faculty engagement. The program culminates with a capstone project, bringing together all of the key concepts from the program.
What is the program format?
The program consists of 8 modules delivered over 2 months online. Learners can expect to dedicate 4-6 hours per week to watch videos, complete assignments and participate in discussions. Modules are opened at the beginning of each week and have quizzes/assessments at the module’s conclusion. Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week. While the modules do not close, access to assignments is closed each week.
Could a learner choose to opt out of some topics?
No. This is an online program in which a topic module is introduced each week and the learner is expected to watch the video lectures, participate in the live webinars, complete the exercises/activities and take the mastery quiz at the end of each week to progress to the subsequent week’s topic.
Are any of the sessions delivered in real time (live)?
There will be 2-3 live sessions, led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. All live sessions are recorded for later viewing.
What methods will be used for grading and evaluations?
Kellogg program leaders will review assignments, discussions and exercises to determine participants’ understanding of the material.
How much time is allocated to complete assignments?
The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. However, learners may request deadline extensions to accommodate for business and personal conflicts that may arise during the program time frame. Reach out to the program leader to discuss any challenges you may have in completing assignments.
Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution?
No. Executive Education offers only non-degree programs and each participant receives a certificate of completion at the end of the program. This certificate does not count as credit toward a degree. In addition, at this time, our online programs do not count as credit toward a Kellogg Executive Scholar Certificate.
Does the program offer community engagement for learners?
Yes, participants can create a profile, connect and collaborate with peers, and interact with academic/industry experts such as program leaders and teaching assistants. Office hours will be held during the program and all participants are welcome to join in with questions or to discuss assignments.
What are the requirements for accessing the program?
Participants will need the following to access the AI Applications for Growth program:
Does the program offer a certificate?
Yes. Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. This digital certificate can be shared with colleagues and posted on LinkedIn. (PLEASE NOTE: We do not provide reports of assessments, or “transcripts,” since this is a non-degree program.)
Who is Emeritus and what is their relationship with Kellogg Executive Education?
Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kellogg’s standard of quality.