Nonprofit leaders need to create a strategic roadmap to ensure that the activities they are undertaking are maximizing their resources to effect change in their communities. That roadmap starts with their theory of change and the important resources needed to reach their mission. As the world shifts to meet the challenges of COVID-19 and global circumstances, this program will provide nonprofit leaders with a deeper understanding of the strategy statements that will activate their theory of change and prioritize mission and money. Those strategies then need to be communicated to the wide variety of stakeholders invested in the organization’s success.
In a series of interactive and engaging sessions, Kellogg School of Management and Northwestern University faculty will share theories and frameworks that nonprofit leaders can apply to their individual situations. Participants will be asked to share their experiences in large and small groups and learn from each other as well as the case examples presented by the faculty. Designed for senior leaders and board members, this program will provide an opportunity for leaders to create a strong, forward-looking strategic orientation for their organization.
This program is offered in a live virtual format. Our live virtual programs are built to deliver a rich experience that’s comparable to our in-person programs. You will have the opportunity to engage with our faculty and your peers in live discussions and lecture sessions. You will come away with the tools to navigate and succeed in the new business landscape.
Build a durable strategy of change, mission and money.
Building (or Rebuilding) Your Theory of Change
Prioritizing Mission and Money
Strategic Stakeholder Engagement and Communications
Liz Livingston Howard - Academic Director; Clinical Professor of Management; Executive Director of Nonprofit Executive Education
Michelle Shumate - Academic Director; Associate Professor, Communication Studies; Associate Faculty, Institute for Policy Research; Director of Graduate Studies, Master’s in Communication Studies; Founding Director, Network for Nonprofit and Social Impact
Ernest Duplessis - Industry Lecturer, Integrated Marketing Communications, Medill School of Journalism; Former – SVP, Communications and Government Affairs, Mondelèz International; VP, Corporate Communications, Kraft Foods; Public Affairs Officer, US Navy
Edward (Ned) Smith - Associate Professor of Management and Organizations, Kellogg School of Management; Associate Professor (by courtesy) of Sociology at Northwestern University; Faculty Affiliate, Northwestern Institute for Complexity (NICO)
This program is delivered in a live virtual format via the Zoom platform. Please visit our live virtual programs page for more information.
The deadline for registration is 10:00 am one business day prior to the program start date.
Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations. All applications are initially submitted at the full list price. Each is reviewed by our registrar and any scholarships granted will be reflected in the amount applied to your invoice or charged to your credit card.
Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.
When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed three rollovers, after the third rollover, participants forfeit the money paid to the Center for Nonprofit Management.
*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.
Please email or call us if you would like additional information about Nonprofit Programs
June 8-9 & 14-15, 2021
Start: June 8 at 9:00 AM
End: June 15 at 1:00 PM