Nonprofit Strategy: Planning & Positioning for the Future

Planning to maximize mission and financial stability

Nonprofit leaders need to create a strategic roadmap to ensure that the activities they are undertaking are maximizing their resources to effect change in their communities. That roadmap starts with their theory of change and the important resources needed to reach their mission. As the world shifts to meet the challenges of COVID-19 and global circumstances, this program will provide nonprofit leaders with a deeper understanding of the strategy statements that will activate their theory of change and prioritize mission and money. Those strategies then need to be communicated to the wide variety of stakeholders invested in the organization’s success.

In a series of interactive and engaging sessions, Kellogg School of Management and Northwestern University faculty will share theories and frameworks that nonprofit leaders can apply to their individual situations. Participants will be asked to share their experiences in large and small groups and learn from each other as well as the case examples presented by the faculty. Designed for senior leaders and board members, this program will provide an opportunity for leaders to create a strong, forward-looking strategic orientation for their organization.


This program is offered in a live virtual format. Our live virtual programs are built to deliver a rich experience that’s comparable to our in-person programs. You will have the opportunity to engage with our faculty and your peers in live discussions and lecture sessions. You will come away with the tools to navigate and succeed in the new business landscape.

Center for Nonprofit Management

Build a durable strategy of change, mission and money.

SAVE THIS PROGRAM

Who Should Attend

  • Nonprofit CEOs, executive directors and senior nonprofit leaders looking to gain an understanding of their role in planning for their organizations’ futures
  • Nonprofit board members interested in setting strategic direction within their organization

Key Benefits

  • Understand how your organization creates value in a competitive world
  • Learn frameworks to support prioritizing your mission through all activities
  • Develop an analytical approach to your organization's strategy
  • Discover how to engage internal and external stakeholders through strategic communication

Program Content

Building (or Rebuilding) Your Theory of Change

  • Understand how your theory of change needs to evolve to meet changing internal and external challenges
  • Identify your roadmap from strategies to resources to impact
  • Explore potential evolution of your business model

Prioritizing Mission and Money

  • Empower professional leadership to balance the key aspects of nonprofit organizations – mission impact and financial stability
  • Utilize academic frameworks to analyze and prioritize strategic decisions to further the theory of change
  • Identify strategies to engage board members in essential conversations regarding organizational priorities

Strategic Planning

  • Define strategy and gain experience writing efficient and effective strategy statements that will guide decision-making at each level of your nonprofit organization
  • Understand the importance of aligning your strategy to your environment and your organizational structure/design to your strategy. Work with a new tool for measuring alignment in your nonprofit. Learn how the tool can help you identify any need for change, and develop a pathway for change
  • Learn to build teams and workgroups that foster individual engagement and accountability as well as interpersonal trust and learning
  • Participate in an opportunity to discuss the content through in-class discussions

Strategic Stakeholder Engagement and Communications

  • Identify, prioritize and effectively engage key organizational stakeholders
  • Empower strategic and frontline leaders to stay ahead in their highly competitive industry by developing a deliberate and compelling stakeholder engagement strategy
  • Recognize the power of stakeholder mapping
  • Lay out and prioritize the communication channels to maximize effectiveness for communicating to service markets and stakeholders
  • Deploy communications to ensure the organization is visible, accessible and accountable

Faculty

Liz Livingston Howard - Academic Director; Clinical Professor of Management; Executive Director of Nonprofit Executive Education

Michelle Shumate - Academic Director; Associate Professor, Communication Studies; Associate Faculty, Institute for Policy Research; Director of Graduate Studies, Master’s in Communication Studies; Founding Director, Network for Nonprofit and Social Impact

Ernest Duplessis - Industry Lecturer, Integrated Marketing Communications, Medill School of Journalism; Former – SVP, Communications and Government Affairs, Mondelèz International; VP, Corporate Communications, Kraft Foods; Public Affairs Officer, US Navy

Edward (Ned) Smith - Associate Professor of Management and Organizations, Kellogg School of Management; Associate Professor (by courtesy) of Sociology at Northwestern University; Faculty Affiliate, Northwestern Institute for Complexity (NICO)

Accommodations, Fees & Policies

Location

This program is delivered in a live virtual format via the Zoom platform. Please visit our live virtual programs page for more information.

Application Deadline

The deadline for registration is 10:00 am one business day prior to the program start date.

Scholarship Assistance

Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations. All applications are initially submitted at the full list price. Each is reviewed by our registrar and any scholarships granted will be reflected in the amount applied to your invoice or charged to your credit card.

Cancellation Policy:

Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.

When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed three rollovers, after the third rollover, participants forfeit the money paid to the Center for Nonprofit Management.

*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.


Learn More

Please email or call us if you would like additional information about Nonprofit Programs

2021 Session

June 8-9 & 14-15, 2021

Start: June 8 at 9:00 AM

End: June 15 at 1:00 PM


Live Virtual Program

$950

Scholarships Available

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208
Directions
847.467.6018