If sales is the lifeblood of every organization, strategic sales leadership is the heartbeat which drives it. Kellogg has developed a curriculum of Executive Education programs that will help sales leaders develop a high-performing sales force, design a comprehensive sales strategy that creates profitable growth and learn to adapt and manage change in a volatile environment.
These programs cover a full range of issues facing sales leaders today: recruiting, training, compensating and retaining talent; managing the sales force structure in a changing environment; creating new and innovative go-to-market approaches; engaging customers across multiple channels; utilizing analytics in making sales decisions and leading change. Led by a faculty with expertise in all areas of sales leadership, the programs include interactive lectures, case studies and group discussions with peers who face business challenges similar to yours — all of which provides you with an engaged learning experience.
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For senior sales and marketing leadership, this program focuses on how to lead profitable growth by developing a comprehensive sales strategy incorporating segmentation, value propositions, channel mix, sales force structures and customer engagement processes.
Put your sales force on the fast track to high-impact performance. Explore market-proven sales force management principles and how to apply them in practice through invigorating classroom discussion, peer interaction and world-class coaching from seasoned sales and marketing experts.
In this program, you will learn to adapt your approach to the drivers of sales excellence and manage change in a volatile environment. The interactive environment lets you engage in invigorating discussions, provides peer interaction and offers world-class coaching from seasoned sales and marketing experts.
In partnership with Emeritus Institute of Management, an online education provider, we also offer an asynchronous program that allows a flexible but structured approach to learning.
Develop the necessary sales and management habits that lead to success. This 10-module program will give you the tools and techniques for improving your sales skills and reveal best practices for building a high-performing sales team.