Executive Sales Programs

If sales is the lifeblood of every organization, strategic sales leadership is the heartbeat which drives it. Kellogg has developed a curriculum of Executive Education programs that will help sales leaders develop a high-performing sales force, design a comprehensive sales strategy that creates profitable growth and learn to adapt and manage change in a volatile environment.

These programs cover a full range of issues facing sales leaders today: recruiting, training, compensating and retaining talent; managing the sales force structure in a changing environment; creating new and innovative go-to-market approaches; engaging customers across multiple channels; utilizing analytics in making sales decisions and leading change. Led by a faculty with expertise in all areas of sales leadership, the programs include interactive lectures, case studies and group discussions with peers who face business challenges similar to yours — all of which provides you with an engaged learning experience.

Sales leadership

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High-Impact Sales Strategy in a Digital World

For senior sales and marketing leadership, this program focuses on how to lead profitable growth by developing a comprehensive sales strategy incorporating segmentation, value propositions, channel mix, sales force structures and customer engagement processes.

Maximizing Sales Force Performance

Put your sales force on the fast track to high-impact performance. Explore market-proven sales force management principles and how to apply them in practice through invigorating classroom discussion, peer interaction and world-class coaching from seasoned sales and marketing experts.

Sales Force Effectiveness

In this program, you will learn to adapt your approach to the drivers of sales excellence and manage change in a volatile environment. The interactive environment lets you engage in invigorating discussions, provides peer interaction and offers world-class coaching from seasoned sales and marketing experts.

In partnership with Emeritus Institute of Management, an online education provider, we also offer an asynchronous program that allows a flexible but structured approach to learning.

Mastering Sales: A Toolkit for Success

Develop the necessary sales and management habits that lead to success. This 10-module program will give you the tools and techniques for improving your sales skills and reveal best practices for building a high-performing sales team.

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208