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Kellogg Alumni: Harvest Lisbon + Alentejo 2026
Experience the magic of breathtaking Portugal, where lasting memories await you. Join us on an unforgettable journey for Harvest Lisbon + Alentejo 2026, with five days of learning and six days of accommodations offered exclusively to Kellogg degreed alumni.
This unique program combines the academic exploration of AI and behavioral science with Portugal’s vibrant cultural traditions in Lisbon and Alentejo—a picturesque region in southern Portugal known for its rolling plains, vineyards, olive groves, historic towns, and traditional whitewashed villages. You’ll enjoy hands-on learning through insightful sessions, engaging vineyard experiences, and luxurious accommodations designed to reconnect you with the Kellogg community.
Watch the video on the right to preview this special experience.
Highlights
- Immerse yourself in a five-day intensive learning experience led by Kellogg Professors Sergio Rebelo and Alexander Chernev.
- Reunite with friends and classmates from the Kellogg MBA Global Network.
- Reignite your passion for lifelong learning.
- Experience the harvest at a vineyard in Portugal, including picking grapes and learning the winemaking process.
Dates
- August 23 – 28, 2026
Location
- Lisbon, the capital of Portugal, is a city filled with ancient architecture, delightful restaurants, interesting shops, and inspiring views.
- Alentejo has beautiful plains planted with oaks and olive trees. The region has produced wine since Roman times.
Accommodations
- Lisbon: Pestana Palace hotel, a palace built in the beginning of the 20th century by the Marquis of Valle Flor with the profits from cocoa production. The palace quickly became a fashionable gathering place for celebrities. In 1992, it opened as a luxury hotel and a member of “The Leading Hotels of the World,” offering breathtaking views of the Tagus river and an elegant interior.
- Alentejo: Convento do Espinheiro (about 90-min drive east of Lisbon) is a 15th-century convent surrounded by vineyards and olive groves that has been converted into a 5-star luxury hotel.
Registration
The program is open to Kellogg MBA Global Network degreed alumni and their partners. Seats are offered on a first-come, first-served basis. The program costs $7,450 per person, including six nights of luxury accommodations, meals and beverages, ground transportation, and the academic program. Spouses/partners sharing accommodations receive a 50% discount. Guests are encouraged to participate in all sessions. All participants must have proof of travel health insurance prior to departure.
VIDEO: Gain a glimpse into this unique, experiential executive program.
Esteemed Kellogg Professors Alexander Chernev and Sergio Rebelo will guide you through Portugal’s captivating wine country.
Program schedule
Schedule 2026
Sunday, August 23: Lisbon
3:00 pm – Check-in Pestana Palace
4:30–5:30 pm – Introductions and program presentation (Room Lusitano 1 across from the hotel)
5:30–7:00 pm – Mastering the art of enjoying wine
7:30–10:00 pm – Welcome dinner at Pestana Palace
Monday, August 24: Évora
8:00–9:45 am – Breakfast, Pestana Palace
10:00 am – Departure for Évora
12:15–1:45 pm – Lunch, Convento do Espinheiro, Évora
2:00–5:15 pm – Academic sessions (Sergio Rebelo)
5:15–8:00 pm – Free time
8:00–11:00 pm – Dinner, Convento do Espinheiro, Évora
Tuesday, August 25: Évora
7:30–9:00 am – Breakfast, Convento do Espinheiro
9:00 am–12:30 pm – Academic sessions (Alexander Chernev)
1:00–2:00 pm – Lunch, Convento do Espinheiro, Évora
2:00– 3:30 pm – Academic sessions (Sergio Rebelo)
3:30–5:00 pm – Free time
5:00 pm – Depart for Quinta Dona Maria
6:30–11:30 pm – Tour & Dinner, Quinta Dona Maria
Wednesday, August 26: Évora
7:30–9:00 am – Breakfast, Convento do Espinheiro
9:00 am–12:30 pm – Academic sessions (Alexander Chernev)
1:00–2:00 pm – Lunch, Convento do Espinheiro
2:00–3:30 pm – Academic sessions (Sergio Rebelo)
3:30–5:00 pm – Free time
6:00–7:30 pm – Visit Evora
8:00–11:00pm – Dinner, Pousada de Arraiolos
Thursday, August 27: Évora
7:30– 9:30 am – Breakfast, Convento do Espinheiro
9:30 am – Departure for Monte da Ravasqueira winery, Arraiolos
10:00 am–1:00 pm – Harvesting grapes at the Monte da Ravasqueira winery, Arraiolos
12:30–2:00 pm – Lunch, Monte da Ravasqueira winery, Arraiolos
2:00–6:30 pm – Designing and communicating customer value: experiential learning
7:00–9:00 pm – Celebration dinner, Monte da Ravasqueira winery
Friday, August 28: Lisbon
7:30–10:30 am – Breakfast, Convento do Espinheiro
11:00 am – Departure for Lisbon
1:00 pm – Arrival, Pestana Palace
Saturday, August 29: Lisbon
7:00–10:00 am – Breakfast, Pestana Palace
12:00 pm – checkout
Key benefits
- Gain insights into AI and behavioral science from leading Kellogg professors.
- Reconnect with Kellogg alumni and build new, lasting connections.
- Engage in grape harvesting and winemaking as part of the cultural experience.
- Reignite your passion for lifelong learning in a unique and inspiring setting.
Academic content
Leading with Behavioral Science and AI
The overarching themes of this program are the use of behavioral science and artificial intelligence (AI) to advance managerial decision-making and drive organizational success.
Through an engaging combination of lectures, mini-cases, and practical implementation assignments, participants will discover actionable strategies for using behavioral science and AI. By mastering these two dynamic fields, participants will gain the tools to design effective solutions that harness both human insights and cutting-edge technologies, delivering impactful outcomes for their organizations and society at large.
Sessions 1-2: How AI Works and Why It Matters (Sergio Rebelo)
This lecture explores the evolution and transformative impact of AI, with a focus on foundational algorithms such as supervised, unsupervised, and reinforcement learning. Participants will explore how AI can optimize decision-making and create competitive advantages. The session examines AI’s achievements, methods for evaluating the performance of AI algorithms, and lessons from past missteps. It also addresses key challenges, such as bias and ethical considerations. Designed for business leaders, this session empowers attendees to ask critical questions and implement effective performance measures to fully leverage AI’s potential.
Sessions 3-4: Behavioral Science for Managers (Alexander Chernev)
This session explores how scientific insights into human thinking and behavior can enhance managerial decision-making. It examines how applying behavioral science principles can help managers make more informed, rational decisions while avoiding common cognitive biases. The session also emphasizes the value of evidence-based decision-making in developing strategies that align more effectively with organizational goals and customer expectations.
Sessions 5-6: Creating Breakthrough Customer Experiences (Alexander Chernev)
This session examines how understanding human behavior enables managers to better connect with customers throughout the customer experience—from activating dormant needs and engaging with offerings to creating memorable consumption experiences and fostering lasting loyalty. Drawing on insights from psychology, behavioral economics, and marketing, we will explore the forces shaping customer behavior and introduce a framework for delivering transformative experiences.
Session 7: Managing Talent (Sergio Rebelo)
The success of modern corporations depends critically on their ability to manage talent. This session explores why traditional management approaches developed for manufacturing environments often fail to work in modern enterprises. We then discuss the influence of social comparisons, the importance of flow, and the pivotal role of effective feedback in management practices.
Session 8: Making Customers Happy (Sergio Rebelo)
Happy customers are more likely to remain loyal to a brand and promote it through word of mouth. Drawing on insights from positive psychology, this session explores strategies for making customers happy. Topics include turning products into gateways for meaningful experiences, harnessing anticipation, fostering brand communities, and designing unforgettable experiences.
Faculty
Sergio Rebelo - Academic Director; MUFG Bank Distinguished Professor of International Finance; Professor of Finance; Faculty Director, EMBA Program
Alexander Chernev - Academic Director; Professor of Marketing
What participants say
“Mostly strangers a few days ago, Harvest got us together, got us a little learning, a little wine, and most important of all—a chance to connect with each other. Well done Kellogg…truly grateful to you all for the lasting memory.”
“Truly lifetime memories with remarkable people and a flawlessly planned/executed first year program. Thanks to everyone for showing up authentically. The chemistry felt so easy from start to finish. Full of gratitude and feel very fortunate to have had such a terrific opportunity.”
“Really wonderful experience, thoughtfully executed in every sense! Thank you!”
“Great job to the team and faculty for putting this together! Bravo!”
Explore images from previous Harvest Lisbon + Alentejo excursions in our slideshow.
2026 Session
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August 23 – 28, 2026 Start: August 23 at 8:30 AM End: August 28 at 1:00 PM
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$7,450
Guest option: Guests sharing accommodations receive a 50% discount, bringing their total registration fee to $3,725. Guests are encouraged to participate in all sessions. |