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Digital Marketing Accelerator
Today’s essential strategies
In today’s fast-changing digital world, marketing strategies can shift overnight. New tools and evolving customer behaviors continue to reshape how organizations connect with their audiences. Digital marketing is an increasingly demanding discipline that requires even seasoned marketers to continually refresh their skill set. To stay effective, marketers need current skills they can apply right away, without stepping away from their day-to-day responsibilities.
The Digital Marketing Accelerator is an intensive weekend program for professionals who want to stay current in this constantly evolving field. Led by expert faculty, participants will explore how to translate business strategy into digital strategy, apply AI to enhance content, and use bidding and analytics to evaluate digital marketing effectiveness. Participants will also explore how to talk about digital marketing to their organization’s finance team, C-Suite and board of directors, and how to use digital marketing to accelerate the path to becoming a CMO.
Throughout the program, marketing, analytics and finance are integrated to strengthen digital decision-making. Interactive discussions and examples emphasize practical applications that can be implemented immediately.
Learn the tools you need today to succeed tomorrow in this constantly evolving discipline.
Personal Consultation
Please contact us to schedule an advising session
Who Should Attend
- Practicing digital marketers looking to stay current in a rapidly changing digital world
- Mid-to-senior-level marketers new to digital marketing
- Brand marketers transitioning into digital marketing
- Technical marketers (Programmatic SEO) seeking to deepen their strategic capabilities
Key Benefits
- Build practical skills for immediate on-the-job application, over a focused weekend format
- Connect business goals and digital marketing strategy
- Learn current practices in AI, search and social commerce
- Measure and communicate performance across your organization
- Gain perspectives from expert faculty and a CFO panel on evaluating digital investment
Program Content
Day 1 – Strengthen your digital strategy with emerging trends
- Translate business goals into actionable digital strategies
- Explore the evolving nature of digital marketing
- Use AI to enhance your content and engagement
- Leverage social commerce to reach and convert customers
- Understand what’s ahead in search marketing
Day 2 – Measure your impact and lead with agility
- Apply ROI and bidding methods to evaluate digital effectiveness
- CFO Panel: How CFOs think about digital marketing (lunch panel)
- Optimize campaigns through media mix modeling
- Communicate digital priorities to senior leadership and boards
- Apply agile practices to lead your marketing initiatives
Faculty
Mark Krolick - Academic Director; Adjunct Professor of Executive Education
Kelly Cutler - Lecturer and Director of IMC Professional Program, Medill School of Journalism, Media, Integrated Marketing Communications
2026 Sessions
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April 18–19, 2026 Start: April 18 at 8:30 AM End: April 19 at 4:15 PM
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$2,950 Fee does not include accommodations. |
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